
Co-Founder/Creative Director, mQuotient.com. Develops Internet campaigns that find, reach and keep your target market
Greater New York City Area

Co-Founder/Creative Director, mQuotient.com. Develops Internet campaigns that find, reach and keep your target market
Greater New York City Area
Design is a communications medium. My focus has been to use design as a means to achieve and advance marketing goals without sacrificing aesthetics (i.e. it has too say something AND look nice)
I have applied that attitude to my over 30 year career in marketing communication. Before the internet, I designed and or directed the creation of two national magazines for teens, direct mail pieces, packaging (for micro breweries, home videos), and corporate communications.
My company has developed internet marketing campaigns for companies of all sizes in a variety of fields including: real estate, Broadway/Off-Broadway shows, cultural festivals, professional services and health care.
creative direction, internet marketing, website design, website development, branding and identity creation, information architecture, graphic design
(Online Media industry)
June 2008 — Present (1 year 6 months)
mQuotient develops Internet marketing campaigns that transform businesses, extend brands and increase sales. By combining targeted SEO, strategic creative direction, custom programming and selected viral marketing (Web 2.0), we enable companies and organizations to find, reach and keep their target markets.. What's your mQ?
(Design industry)
June 2000 — June 2008 (8 years 1 month)
An website design and development firm, with extensive print experience, focused on creating online branding campaigns. In addition to website we develop logos, ads and collateral, all the elements of an identity campaign.
(Public Company; 201-500 employees; MMPT; Marketing and Advertising industry)
February 2000 — December 2000 (11 months)
Website design and development
(Public Company; Online Media industry)
1999 — 2000 (1 year )
Creative Lead for the Sponsorship Group, created co-branded web initiatives with iVillage sponsors (Ford, PNC Bank, GE, Clinique, etc.) Developed landing pages, micro-sites, banner ads and sponsored content o the iVillage network. Managed a staff od three, coordinated with producers and marketing department.
BFA , Communication Design , 1973 — 1977
Uses of new technology, humor, art, American history, digital photography, theatre, travel, baseball
Business Council of Westchester. Manhattan Chamber of Commerce
11 Big W Awards from the Advertising Club of Westchester
adTech Award for community Building (iVillage,/Gillette Women's Breast Cancer Center)