Mona Shah

Current

• Owner/President at Moxxe Public Relations

Past

• Vice President & Practice Director, Lifestyle at WunderMarx|PR
• Manager, Public Relations & Marketing at Tadashi
• Media Relations Director at Frank Groff Public Relations

• Manager, Public Relations at The Miss Universe Organization

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Education

• University of Michigan
• The Webb Schools

Recommended

1 person has recommended Mona

Connections

381 connections

Industry

Public Relations and Communications

Websites

• My Company

Mona Shah’s Summary

coordinator of the never-ending brainstorm session.

Mona Shah’s Specialties:

With a thorough knowledge of the media, bloggers and social networks (mainstream and dining-related) in Orange County and surrounding areas, Moxxe PR is uniquely suited to execute a comprehensive public relations and marketing campaign for any company, product or service.

Mona Shah’s Experience

• Owner/President

  Moxxe Public Relations

  (Public Relations and Communications industry)

  August 2004 — Present (5 years 4 months)

  moxxe \’mak-se\ n. [fr. Moxie, a trademark for a soft drink] (1930) 1: ENERGY, PEP 2: COURAGE, DETERMINATION 3: KNOW-HOW, EXPERTISE
  
  Moxxe focuses on public relations, marketing, branding & special events for those who wish to target consumers with specific products or services geared to affect how time and money is spent. By understanding the mode of living of an individual or group – behaviors, habits, attitudes, tastes, moral standards & economic level – Moxxe can identify target demographics for each of its clients to create programs to bridge the gap between consumers and how they interact within their worlds. By finding the right mix of integrated strategies and the means of credibly communicating messages, Moxxe offers clients a sound knowledge of all their options; the savvy to make their message meaningful to those who count; and the focus to creatively take them from concept to results.

• Vice President & Practice Director, Lifestyle

  WunderMarx|PR

  (Privately Held; 11-50 employees; Public Relations and Communications industry)

  August 2007 — November 2007 (4 months)

  Spearheaded the launch of WunderMarx|PR's lifestyle practice. In simplest terms, “lifestyle” refers to the way a person lives - everything related to social relations, dress, consumption, entertainment, and everything in between.

• Manager, Public Relations & Marketing

  Tadashi

  (Privately Held; 201-500 employees; Apparel & Fashion industry)

  August 2004 — September 2006 (2 years 2 months)

  Primary contact for all media & stylists; responsible for all written & press materials (co background & bios, releases, marketing & sales collateral, catalogs, invitations, website); coordinated all special events, trunk shows & fashion shows, domestically & internationally (secured media partners, charities, sponsors for liquor, food, transportation, silent auction & gift bag items); managed partnerships with Tournament of Roses & Miss Universe Organization; oversaw conceptualization, production, publicity & sales for Tadashi Home Collection; oversaw redesign of website & managed blog; responsible for catalog photoshoots, retouches & layout, final printing & distribution to all showrooms, retail & wholesale clients; oversaw hotel uniform accounts; redesigned & developed new hangtags & labels; and designated Tadashi’s home as historic landmark (researched historic significance, presented to City of Pasadena & the Historic Preservation Committee).

• Media Relations Director

  Frank Groff Public Relations

  (Privately Held; 1-10 employees; Public Relations and Communications industry)

  August 2002 — July 2004 (2 years )

  Oversaw and served as primary contact for all accounts in the restaurant, hospitality, entertainment and healthcare industries; coordinated all special events and served as client spokesperson at special functions and media tapings; responsible for redefining the firm’s image in an effort to generate new business; wrote news releases and feature stories for clients; created and pitched stories to the media that were appropriate for their target audience; oversaw the production of brochures, invitations and promotional materials; arranged and directed photo shoots; and maintained successful media and client relations.

• Manager, Public Relations

  The Miss Universe Organization

  (Privately Held; 11-50 employees; Entertainment industry)

  January 1999 — June 2002 (3 years 6 months)

  Served as public relations liaison between the organization & CBS, as well as the Trump Organization; supervised PR firm; oversaw redesign of Miss Universe, Miss USA & Miss Teen USA websites, including the press site, used by more than 3,000 journalists worldwide; worked with company trademark lawyer on all website trademark issues; determined fees and executed legal agreements for all footage licensed; developed & maintained press kits & weekly reports; fulfilled daily press requests, planned & implemented international & local press opportunities for Titleholders & company heads; coordinated publicity campaign for three live telecasts a year, was responsible for the official program book and traveled on-site for one month per pageant to manage media center, set-up press conferences & schedule interviews for delegates; and attended interviews & functions with Miss Universe, Miss USA & Miss Teen USA.

Mona Shah’s Education

• University of Michigan

  1993 — 1997

• The Webb Schools

  1989 — 1993

Additional Information

Mona Shah’s Websites:

• My Company

Mona Shah’s Interests:

Although she services a wide variety of clientele, she has found her niche as an OC restaurant publicist and has created a reputable name for her company, Moxxe PR. In addition to handling American Career College, West Coast University, Orange County Restaurant Week, FoodPower and Daddy Cakes Bakery, she works with some of the area's top restaurants, including The Winery Restaurant & Wine Bar, Lucca Café and Cedar Creek Inn and serves as publicist for the largest culinary event in the region, Orange County Restaurant Week. Mona has taken a leadership role in the O.C. chapter of Les Dames d'Escoffier International and has worked with some of the areas best in the food service industry, including Bluewater Grill, Hush Restaurant, Zov’s Bistro, Bistro West, JT Schmid's, Aubergine, Troquet, Red Pearl Kitchen, The Lodge, Village Bakery, Chakra Cuisine, BlackWood American Grill, Tantalum Restaurant, Nomad Catering Company and The District at Tustin Legacy.

Mona Shah’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch