Sara Pearson Specter

Current

Editor at Large: Modern Materials Handling & Material Handling Product News at Reed Business Information
Owner/President at Moxie Marketing LLC

Past

Creative Director at Caudill and Associates
Assistant Account Executive at DeanHouston
Graphic Design Intern at Dixon Design, Danville

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Education

Centre College

Recommended

15 people have recommended Sara

Connections

180 connections

Industry

Marketing and Advertising

Websites

Sara Pearson Specter’s Summary

Passionate, results-oriented marketing professional with extensive background in strategic planning, account service, copywriting, and graphic design. Recognized for ability to develop unique marketing and branding solutions for clients in a broad range of industries. Creative. Driven. Efficient.

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Your deadlines are tight. Your budget is tighter. And in today’s economy, your need to present striking, memorable marketing communications to your customers and prospects is more urgent than ever.

Need help? Put a little Moxie in your marketing communications.

As a full-service marketing communications company, Moxie Marketing LLC offers time-efficient, cost-effective advertising, strategic market planning, public relations, and graphic design services to a wide variety of business-to-business and business-to-consumer companies.

Sara Pearson Specter has built her career on a foundation of holistic marketing practices. Her ability to intermingle creative concept development with copywriting, graphic design, public relations, and branding offer clients a unique, one-stop opportunity to maximize the tools available to help your company reach its target market at the right time with the right message. No project is too large or too small in scope to have Moxie!

Sara Pearson Specter’s Specialties:

» Accounting, Banking and Financial Services
» Architecture
» Chambers of Commerce
» Education
» Fueling Components
» Healthcare
» Legal Practitioners
» Lighting Manufacturers
» Machine Tools
» Material Handling Containers, Lifts and Conveyors
» Material Handling System Integrators
» Museums and Arts Organizations
» Packaging Equipment Manufacturers and Suppliers
» Trade Publications
» Valves and Fluid Handling Equipment

Sara Pearson Specter’s Experience

Editor at Large: Modern Materials Handling & Material Handling Product News

Reed Business Information

(Public Company; 1001-5000 employees; RUK; Publishing industry)

September 2001 — Present (7 years 11 months)

Sara Pearson Specter has written articles and supplements for Modern Materials Handling and Material Handling Product News as an Editor at Large since 2001.

Modern Materials Handling provides the most comprehensive coverage of the field. Written for professionals who recommend, select, or buy materials handling solutions for large manufacturing, warehousing, and distribution facilities, Modern covers the movement, storage, control and protection of products throughout the supply chain from raw materials to the end-user.

Material Handling Product News
* The only product focused editorial in the industry!
* Leads, leads, and more leads…on average 2,000
leads generated per issue
* 70,000 material handling professionals in large, medium and small locations.
Owner/President

Moxie Marketing LLC

(Marketing and Advertising industry)

July 2001 — Present (8 years 1 month)

• Full-service marketing communications company, offering time-efficient, cost-effective advertising, copywriting, creative development, event planning, graphic design, media planning, public relations, and strategic planning services to a wide variety of business-
to-business and business-to-consumer companies. www.MoxieMarketingLLC.com
Creative Director

Caudill and Associates

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 1999 — June 2001 (2 years 5 months)

• Developed strategic marketing plans, marketing communications plans, branding campaigns, creative strategies and media calendars. Included researching, surveying, and analyzing target market data, and proposing subsequent annual marketing budgets to clients.
• Directed client Public Relations activities, including writing, editing, and proofreading copy for press releases, case histories, and newsletters. Also determined monthly release content, interviewed product managers and engineers, art directed product photo shoots, and collaborated with publicists on tracking subsequent editorial coverage.
• Award-winning project work included branding, naming and logo development, brochures, catalogs, direct mails, fulfillment items, interactive CD-ROMs, print advertising, sales presentations, sell sheets, special events, trade shows, videos, and websites (brochureware and e-commerce).
• Promoted to Creative Director after initially serving the agency as an Account Executive.
Assistant Account Executive

DeanHouston

(Privately Held; 1-10 employees; Marketing and Advertising industry)

June 1997 — January 1999 (1 year 8 months)

• Collaborated with account executives and clients on strategic campaign planning and concepting.
• Wrote, edited, and proofread copy for press releases, brochures, proposals, presentations, print advertising, and newsletters.
• Managed the organization, layout and design, digital production and foreign language translations of several diverse projects from concept to completion, including brochures, catalogs, newsletters, banners and signage, print advertising, and fulfillment items. Additional projects included trade show and special event planning, media planning and buying, slide and computer presentations, market research compilation and analysis, and agency self-promotion.
• Obtained competitive quotes from vendors, and estimated production costs.
• Promoted to Assistant Account Executive after initially serving as a Graphic Artist.
Graphic Design Intern

Dixon Design, Danville

(Marketing and Advertising industry)

1995 — 1996 (1 year)

Sara Pearson Specter’s Education

Centre College

BA , French, History , 1992 — 1996

Activities and Societies:

Phi Beta Kappa, Cum Laude graduate in 3.5 years. Participated in Centre in Strasburg study-abroad program in France for a semester. 1993 and 1994 Olde Centre Yearbook Editor.