Brendan Smith brendan@motiveinteractive.com

Current

Chief Executive Officer and Founder at Motive Interactive

Past

CEO/Founder at Motive Advertising
Senior Business Development Manager at NetCreations (Acquired by Return Path, Inc.)
Founder/President at Tech 22 Inc

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Education

West Virginia University
Pace University
University of Hartford

Scarsadle High School

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1 more...

Recommended

8 people have recommended Brendan

Connections

500+ connections

Industry

Online Media

Websites

Brendan Smith brendan@motiveinteractive.com’s Summary

Internet advertising visionary and entrepreneur. Since 1996 I have been researching and exploring all aspects of Interactive Advertising. I cut my teeth in the Double Op-in email marketing industry as both a leading list owner and senior business development manager at Netcreations. I attribute much of my success to the strong regards to privacy and accountability that was the core of that business. As the CEO of Motive Interactive I call on my experience as a top tier website publisher, advertiser, and agency senior manager to represent our business with a keen eye from all sides. *Expert knowledge in Performance Advertising, Affiliate Marketing, and CPA offers.

Brendan Smith brendan@motiveinteractive.com’s Specialties:

Business development,strategic partnerships, internet marketing, web technology, media placement, lead generation, sales and marketing,new product development, copywriting, training for sales executives,campaign management,customer acquistion, direct marketing, contract negotiations, market research, customer service, performance advertising, affiliate marketing, display advertising, and CPA offers.

Brendan Smith brendan@motiveinteractive.com’s Experience

Chief Executive Officer and Founder

Motive Interactive

(Privately Held; 11-50 employees; Online Media industry)

January 2005 — Present (4 years 7 months)

Motive Interactive grew from the foundation of Motive Advertising. After Motive Advertising was recognized by Entrepreneur Magazine’s Hot 100 List as one of the fastest growing companies in America we realized we had outgrown our name. We assumed the name Motive Interactive to show the businesses commitment to our growth and position as a global leader in the Interactive advertising space. My responsibility remains the overall vision and corporate strategy of the company with a focus on new business development and technology.
CEO/Founder

Motive Advertising

(Public Company; 11-50 employees; Online Media industry)

March 2003 — January 2005 (1 year 11 months)

Co-founded Motive Advertising in 2003. With years of experience in starting, financing, and building online companies, I am responsible for the overall vision and corporate strategy of the company.
Senior Business Development Manager

NetCreations (Acquired by Return Path, Inc.)

(Public Company; 51-200 employees; ntcr; Online Media industry)

April 1999 — September 2002 (3 years 6 months)

Before creating Motive Interactive/Motive Advertising, I served as Senior Business Development Manager for NetCreations, Inc., a leading opt-in email marketing company. Main responsibilities included assessing, evaluating, establishing, and developing business opportunities with strategic partners. Some of these relationships included clients such as MSNBC, CNET, ZDNet, Tech Republic, and Tech Target.
Founder/President

Tech 22 Inc

(Online Media industry)

April 1996 — May 1999 (3 years 2 months)

Founded and operated a full-service interactive marketing agency. This agency built seven distinct web based businesses all reaching profitability within less than four months of launch. Core focuses: Email Marketing, Viral Marketing, List Management, Consumer Surveys, IT training, Travel, Sweepstakes, and Real Estate. These web properties generated a user membership of over 2 million users. We, owned, and maintained 100% of its software and data base solutions. These software and development attributes were purchased by 3rd parties and used in developing of 3rd party websites in the Travel, and Survey Industries. At its pinnacle these properties were listed as some of the most visited websites online by Nielsen//NetRatings and content from our travel properties have been cited on many national and regional publication such as newyorkmetro.com, The Village Voice, The New York Times, The Washington Post, Travel And Leisure and more...

Brendan Smith brendan@motiveinteractive.com’s Education

West Virginia University

BA , History, Francophone Literature , September 1994 — June 1997

Before transferring to West Virginia University I attended and was a member of:
NCAA Division 1 Mens Lacrosse @ University of Hartford
NCAA Division II Men's Lacrosse @ Pace University

Activities and Societies:

Phi Sigma Kappa, Lacrosse, Masters Swimming, DC Marathon, US Marine Corp Marathon
Pace University

1993 — 1993

Activities and Societies:

lacrosse
University of Hartford

1992 — 1993

Activities and Societies:

lacrosse
Scarsadle High School

1989 — 1992

Activities and Societies:

lacrosse, battle of the bands, holy froz, swimming,

Additional Information

Brendan Smith brendan@motiveinteractive.com’s Websites:

Brendan Smith brendan@motiveinteractive.com’s Interests:

New Technology, Business Development, Action Sports Photography, Surfing, Mountaineering, Snowboarding, Marathon Running, Adventure Racing, Motocross, Adventure Travel.

Brendan Smith brendan@motiveinteractive.com’s Groups:

IAB, IAB Lead Generation Committee,
Performance Marketing Alliance (PMA),
Online Lead Generation Association, (OLGA),
WickedFire

Phi Sigma Kappa Fraternity Alumni
Advertising Professional
Linked Affiliate - A Place for Affiliate Marketers to Meet!
WVU Alumni
Bright Ideas & Entrepreneurs
marzar CEO network
Internet Affiliate Marketers Association (IAMA)
Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
Marketing 2.0 Technology (Over 3300+ Members)
Digital Marketing Inner Circle
CEO Crossing
Advent Publisher Network
CPA Advertising Association
Online Lead Generation
Online Lead Generation Community
Online Marketing Network
ad:tech
Management Society
WickedFire.com - One Great Internet Marketing & Advertising Industry Forum
Global Executive Exchange
Got Affiliates?
SANDIOS - San Diego Online Society
Performance Marketing Alliance
San Diego Ad Club
Affiliate Program Management
San Diego CEO & Founders Lunch