Principal, Moss Appeal and MossAppeal Green (Promotion Marketing Consultancy)
Greater New York City Area
- Current
-
- Owner at Moss Appeal and Moss Appeal Green
- Past
-
- Vice President, Ad Sales Marketing at Food Network
- Director, Promotion at National Cable Communications
- Director, Local Ad Sales Marketing at Lifetime Television
1 more...
- Education
-
- American Conservatory Theater
- Rutgers College, Rutgers University
- The New School
- Recommended
-
18 people have recommended E.B. - Connections
-
500
connections
- Industry
- Marketing and Advertising
- Websites
E.B. Moss’s Summary
E.B. Moss has been creating and producing brand and revenue-driven marketing programs and promotions for more than 19 years, with deep experience in all media platforms, supporting both mainstream and "green" companies.
Traditional and New Media Marketing:
When a company wants sustainably good marketing they get Moss Appeal™. Since 2001, E.B. has provided the creative and strategic direction to a consortium of award-winning, on-demand experts, creating and delivering appealing design, sales collateral, and promotions. We get the company's message seen and heard...in traditional or social media platforms...via stand-out B:B and online campaigns, radio stunts, events, and even "guerrilla marketing" programs.
Eco-Eco Marketing™:
Moss Appeal Green™ is made up of an authentically green team to help companies expand their eco-know-how from the inside out, then effectively promote those social responsibility efforts. Launched in 2006 but stemming from E.B.'s long time passion for the environment and interest in cause-related marketing, Moss Appeal Green helps companies at any stage of developing their sustainability efforts promote their "green appeal." We can start with internal workshops on business greening, through "eco-eco marketing": economical, ecologically-based campaigns that resonate with conscious consumers.
Speaking Engagements:
E.B. is an experienced and compelling speaker, with panelist and guest lecture engagements at:
The Alliance for Community Media Int’l Conference, The New School, Cable Advertising Bureau and Cable Television Marketing Association’s conferences, New England, Western and National Cable Shows, Children's Aid Society Career Panel, and SPARK forum for designers.
She is always interested in additional speaking opportunities and eager to conduct her workshops and presentations on the Basics of Social Media Marketing for Business, Social Media for PRO-Social Marketing, and "Eco-Eco" Marketing™ for business owners.
Additional Information
E.B. Moss’s Websites:
E.B. Moss’s Honors:
CTAM (Cable Marketing) MARK Award - Silver, for ReelzChannel Affiliate Mailer;
Beacon Award Silver - Trade Promotion for S&P
Cable Advertising Bureau Achievement Awards (2) - Lifetime and NCC;
Revolution Magazine - Finalist -- Digital Advertising - Food Network;
Radio Advertising Bureau Silver - Copywriting, WHWH
