
Information Architecture & Findability Guru
Greater Detroit Area

Information Architecture & Findability Guru
Greater Detroit Area
Peter Morville is a writer, speaker, and consultant. His bestselling books include Information Architecture for the World Wide Web and Ambient Findability. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience design and the future of search has been covered by Business Week, The Economist, Fortune, NPR, and The Wall Street Journal. Peter lives in Ann Arbor, Michigan with his wife, two daughters, and a dog named Knowsy.
information architecture, user experience, findability, search
(Privately Held; Information Technology and Services industry)
June 2001 — Present (8 years 6 months)
Semantic Studios is an information architecture and user experience consulting firm led by Peter Morville. We help our clients around the world to create better web sites, intranets, and interactive products and services.
(Internet industry)
January 1994 — March 2001 (7 years 3 months)
Argus was a pioneering consultancy that helped define and build the field of information architecture. I played a major role in growing Argus Associates from a tiny startup into an internationally recognized consulting firm.
(Internet industry)
January 1994 — March 1996 (2 years 3 months)
I designed and implemented an online community for non-profit human service agencies in Michigan.
Masters , Library and Information Science , 1992 — 1993
BA , English Literature , 1987 — 1991
reading (books), running (marathons), riding (mountain bikes), playing (soccer)
Alumni Achievement Award, Michigan (2008)
Roger Summit Award, AIIP (2007)
Margaret Mann Award, Michigan (1993)