Andrea Moro

Andrea Moro

Location
Letchworth, Hertfordshire, United Kingdom (Stevenage, United Kingdom)
Industry
Information Technology and Services

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Andrea Moro's Overview

Past
  • SEO Executive at Internet 3C Ltd
  • Operational Director, SEM, Front End Web Designer at Web-MA Soluzioni Informatiche
  • VB and Web Software Developer at Many
  • VB Software Developer - Program Manager at Synesis
  • Web developer at Foreign Affairs Ministry’s Office
  • Senior Windows NT 4.0 System Administrator at Enel
Education
  • Wall Street Institute
  • Florida Language Center
  • I.P.P.S.A.R.
Connections

500+ connections

Websites

Andrea Moro's Summary

I have been working with Internet since 1994 and back in 2002 I started developing my passion for everything related to search; I have a growing appreciation of social media and mobile devices.
My hands-on expertise is an incredible asset that would help me to implement solutions on a broad range of areas.

As a seasoned SEO professional with over 10 years of experience in keywords research, analytics, SEO strategy planning and implementation, and with a solid understanding of the SEO foundation I was able to manage large scale SEO campaign from planning to execution for important EMEA clients.
I am able to advise, recommend and hand code solutions with search engine optimisation, accessibility, usability and conversion in mind.

Whenever necessary I personally step-in to plan and execute Social Media and PPC campaigns too.

My background is from web development, from which I am able to fluently code with text editors (no WYSIWYG tools) in Html and CSS. I do also have expertise in coding with Microsoft technologies. Basilar graphic mock-ups design experience using Adobe CS2/3 (both for Windows and Mac);

Specialties:
* Technical audits, keyword analysis, competitor landscape audit;
* Link building strategies;
* Social media optimization and Reputation Management;
* Web analytics management finalised to CRO;
* Create benchmarking documents and reports to discuss KPI and performances;
* Build cross-browser W3C compliant web sites, hand-coding in well-formed HTML;
* Basilar graphic mock-ups design using Adobe CS2/3;
* Good understanding of the PPC channel;
* Proficient with Microsoft Office;

Andrea Moro's Experience

Head of SEO

Harvest Digital

Privately Held; 11-50 employees; Marketing and Advertising industry

June 2011July 2013 (2 years 2 months)

I was the former Head of SEO of this established (10 years old) independent digital agency, managing a team of 5.
I managed to dedicate with passion the same attention to all our customers providing technical guidance and recommendations, sometimes directly implementing the suggested changes.
Using white-hat techniques, I ethically supported the link-building process using a variety of seeding strategies, including content generation and seeding or social media management.
Responsibilities: Technical guidance, writing recommendations and hands-on changes on customers’ web sites. Facilitating internal process and contribute to new business pitches.
Selecting SEO tools and providers, and keeping financial information to ensure department profitability.

Senior SEO Account Manager

Universal McCann / Reprise Media

Public Company; 201-500 employees; IPG; Marketing and Advertising industry

February 2010June 2011 (1 year 5 months)

I was the most technical SEO expert in the company, being in charge to supervise the SEO deliverables.

I've managed customers like Burberry, SunPower, Microsoft, Exxon Mobil, helping them to boost their SEO ROI.

Responsibilities: Provide technical analysis on thigh deadlines and coordinate a team of two. Hands-on activities like link building and SEO implementations.

Senior Search Engineer

Intelligent Positioning

Privately Held; 11-50 employees; Internet industry

September 2009January 2010 (5 months)

I have been hired as a full time senior search engineer to bring upward current activities for some high level profile customers which requires very technical person to deal with.

The duties was producing monthly report and providing recommendations and analysis for the final customers, which was generally in charge to implement by their own.

My origin and the deep knowledge of the Italian market were supposed to support the ongoing Italian customers acquisition.

SEO Executive

Internet 3C Ltd

November 2008August 2009 (10 months)

Freelancing collaboration. I was managing some SEO contracts for this little agency that were looking for a passionate Italian speaking SEO person with a strong sense of details.

I was in charge of optimising all the website SEO on-page factors, carrying on detailed keywords analysis and doing ethical link-building and monitoring constantly the web site KPI.

Reporting straight to the Director, I've been able to transform some of the spot jobs into successful retainer contracts.

Operational Director, SEM, Front End Web Designer

Web-MA Soluzioni Informatiche

April 2002August 2009 (7 years 5 months)

• Conducting website audits, keyword research, competitor and market analysis in order to formulate customer proposal and marketing / SEO plans along with strategical documents;
• Executing on-page & off-page optimisation, content copywriting and link building;
• Setting up and monitor social media channels (i.e. create new press release, feed Twitter, Facebook, LinkedIn and other channel to increase brand awareness, overseeing forums to deal with negative feedback);
• Setup (keyword identification, visitor segmentation) and manage PPC campaigns on many different channels (AdWords, Yahoo!, Facebook);
• Examining web analytics to understand web site’s user interaction and make corrective adjustment whenever required to maximize the visitor length and reduce the bounce rate;
• Setting monthly performance report to analyze and discuss with customers;

VB and Web Software Developer

Many

January 2000April 2002 (2 years 4 months)

I worked for three different companies as web and software developer. In the latter, due to my strong knowledge, I had been also promoted as a Program manager and I was in charge to direct a group of 5 people.

VB Software Developer - Program Manager

Synesis

February 2001March 2002 (1 year 2 months)

I've been hired as a tean manager - Web and VB developer to surpevise a small group of 3 persons and coding on the projects.

Government Agency; 5001-10,000 employees; International Affairs industry

December 1998December 1999 (1 year 1 month)

I was hired as web developer. During my activities we released also a new version for the web site for which I got a public reconoissance from the Ministry.

Senior Windows NT 4.0 System Administrator

Enel

Public Company; 10,001+ employees; enel.mi; Utilities industry

May 1998December 1998 (8 months) Venice

I was in charge to migrate the old OS2 computer to Windows NT 4.0 and 98, then configure the workstation to join to the geographical DNS system, as well as manage the servers.

Andrea Moro's Honors and Awards

  • Google Top Contributor

    Google
    • July 2009

    Nominated by Google as one of the official top contributor for the Webmaster / Seo Community forum to support users and discuss algorithm improvements with the Quality Search Team.

Andrea Moro's Courses

  • ESOL, English Certificate

    Wall Street Institute

    • ESOL
  • Diploma, Tourism and hotel marketing Diploma (A Level)

    I.P.P.S.A.R.

    • Diploma for Professional Tourism Services

Andrea Moro's Languages

  • Italian

  • English

  • French

Andrea Moro's Skills & Expertise

  1. SEO
  2. SEM
  3. Google Analytics
  4. Web Analytics
  5. Reputation Management
  6. HTML/XML
  7. HTML + CSS
  8. HTML
  9. Keyword Research
  10. Link Building
  11. Organic Search
  12. Online Marketing
  13. Facebook
  14. SMO
  15. Search Analysis
  16. Web Development
  17. Social Media
  18. Digital Strategy
  19. PPC
  20. Social Media Marketing
  21. Google Adwords
  22. Digital Marketing
  23. WordPress
  24. Online Advertising
  25. Blogging
  26. Copywriting
  27. Advertising
  28. Digital Media
  29. Google Webmaster Tools
  30. CSS
  31. Conversion Optimization
  32. Usability
  33. Landing Page Optimization
  34. Web Design

View All (34) Skills View Fewer Skills

Andrea Moro's Certifications

  • Google Analytics Individual Qualification

    • January 2011 to July 2012
  • Certificate in Digital Marketing

    • IDM
    • February 2011
  • SEO Certification

    • March 2011

Andrea Moro's Education

Wall Street Institute

ESOL, English Certificate

19992008

Activities and Societies: English classes to maintain constant my English fluency

Florida Language Center

Certificate, Intermediate English

19971997

I.P.P.S.A.R.

Diploma, Tourism and hotel marketing Diploma (A Level)

19911996

Activities and Societies: Diploma as hotel marketing and tourism operator.

Andrea Moro's Additional Information

Websites:
Interests:

kitchen, travelling, photography, reading

Contact Andrea for:

  • consulting offers
  • expertise requests
  • getting back in touch

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