CTO at MAINGEAR Computers
Austin, Texas Area
CTO at MAINGEAR Computers
Austin, Texas Area
Chris Morley is a trend-setting system designer with a decade of experience, specializing in first to market, customer-centric high performance PCs. His proven track record includes rapid implementation of digital cable tuners, enabling Velocity Micro to be the first in the world to offer this cutting edge technology. He is a computer gaming hardware guru with multiple Editor's Choice Awards under his belt including the first Editor's Choice awarded to Velocity Micro by CNET in over three years for a category-busting system design.
He is an expert in the "out of box experience" with a point of view that has been honed to a fine point by extensive experience with competitors' products and services when he was a technology journalist evaluating system integrators from a customer perspective. His unique perspective on the industry and understanding of the competitive landscape in such an intimate manner gives a distinctive edge to his clients.
Chris excels at top to bottom product launch strategies and execution. He has launched and sustained dozens of products in his career, including digital audio workstations, home/home office machines, high performance workstations and post-production editing systems, laptops, and media centers. He has helped his clients compete at the Tier 1 level with projects such as Windows Home Server technologies.
Chris is a whole home digital media convergence visionary, and a Media Center pioneer and technology driver. He closely collaborates with companies like Microsoft, NVIDIA, AMD, and Intel on next generation products and helps them define feature sets, target markets, and positioning as needed.
Currently Chris acts in various capacities for companies in and around the high performance PC market.
High performance next generation computer technologies and integration. Computer gaming hardware and market niches. Digital convergence and market trends. Professional sales and technical marketing. Product management, planning, EOL, and supply chain logistics. Account management and CRM.
(Computer Hardware industry)
May 2009 — Present (3 months)
I was asked to come back to MAINGEAR and HAPPILY accepted.
(Privately Held; Consumer Electronics industry)
December 2007 — Present (1 year 8 months)
Fluid Digital is a media server company and Microsoft Gold Certified Partner. As one of the few elite companies chosen to offer digital cable solutions with Vista Premium, Fluid Digital presents a unique product offering in a market focused on convergence, yet lacking in execution.
Fluid Digital is the only CableCARD partner that is wholly owned by a custom A/V hybrid (retailer, installer.) This unique synergy has brought unprecedented field-level experience and trouble reporting to Fluid Digital as an OEM manufacturer, enabling the most robust, stable, and easy to use media servers on the market.
(Computer Hardware industry)
January 2009 — May 2009 (5 months)
(Computer Hardware industry)
August 2008 — January 2009 (6 months)
SolidWave is an OEM/Boutique hybrid representing the best of both worlds in the industry. Currently I manage the product roadmaps, system designs, and the out of box experience. I also handle various partner relationships and touch every aspect of the company in one way or another.
(Consumer Electronics industry)
August 2007 — August 2008 (1 year 1 month)
Omaura is the premier manufacturer of PC-centric home theater enclosures and digital convergence products.
(Computer Hardware industry)
August 2007 — August 2008 (1 year 1 month)
As Strategic Director I oversee business development opportunities including new platforms and products, PR and marketing activities, and new market expansion.
Much of what I do here is a secret. =)
(Privately Held; 51-200 employees; Computer Hardware industry)
June 2006 — August 2007 (1 year 3 months)
As Director of Product Development I was responsible for Velocity Micro's entire product line, including system configurations, pricing, and positioning strategies. I managed a team of product development engineers dedicated to ensuring our system designs are 100% validated. My team also supported Velocity Micro's production department with system images, BIOSs, and drivers.
I focused on new technologies and first to market strategies to enhance VM's brand reputation in the market. My knowledge of new market niches like home theater PCs and digital audio workstations have contributed to the great breadth of Velocity Micro's product portfolio during my tenure there.
(Privately Held; Online Media industry)
June 2005 — June 2006 (1 year 1 month)
Kyle Bennett, founder of HardOCP, approached me to help him realize his vision of a superior review process concerning fully integrated (OEM) computers from Tier 1 and 2 manufacturers like Dell, HP, and Alienware. I managed a team of eight editors responsible for executing the review program that I developed. Our work helped drive Dell to give customers choice when it came to pre-installed software after our highly-acclaimed article on their XPS 400 in late 2005.
(Privately Held; 11-50 employees; Computer Hardware industry)
October 2003 — April 2005 (1 year 7 months)
I was running PCFX at the time I was approached by BOXX, who wanted to tap my experience to help them launch a high-end gaming PC, the GameBOXX. Unfortunately, changing market dynamics derailed this project shortly after I arrived at the company. Instead, I served in various positions ranging from Account Executive, BOXX Evangelist (lead generation), Video Engineer, Technical Support, and Purchasing/Planning – experience that gave me a unique insight into systems integration in a niche market.
(Computer Hardware industry)
June 1998 — October 2003 (5 years 5 months)
PCFX Technologies was a high-end, custom gaming systems integrator that released the world's first 64-bit gaming system utilizing the AMD Opteron processor. Featured in Computer Gaming World and earning the highest score in speed, PCFX's driven innovation led to AMD embracing the enthusiast gaming market by releasing the FX processor. (Which sounds better than the fact that they didn't want the Opteron name diluted by releasing gaming machines based around the chip.) =)