
Interactive Strategist
Greater Nashville Area

Interactive Strategist
Greater Nashville Area
Innovator and strategist with extensive personal and professional experience in growing, managing, and monetizing a brand's web presence by executing strategic partnerships, capitalizing on emerging technologies, maximizing effectiveness and efficiency in third-party vendor relationships, and identifying key strategies for connecting with target consumers. Expert in website production technologies with a broad network of contacts in the digital and online space and in-depth experience in monitoring and analyzing effectiveness of marketing initiatives across multiple digital formats.
Web-based Project Management, Judgment/Problem Solving, SEM (Google Certified), Web Statistics Analysis, Strategic Thinking, Email Marketing, Verbal Communication, Business/Technology Integration, Social Network Marketing
(Privately Held; Internet industry)
2008 — Present (2 years )
Serve as new media marketing and creative web advisor, SEM and SEO strategist, strategic planner, and general web
consultant for a broad range of companies in a variety of industries (B2B, B2C, and C2C). Additionally, serve as internal
project advisor through design and production cycle to ensure that initial vision is successfully achieved during execution.
(Public Company; Music industry)
2008 — 2008 (less than a year)
Manager in charge of developing online marketing plans for album releases and generating awareness for artists and Label Group initiatives.
(Music industry)
2006 — 2008 (2 years )
Increase efficiency in communicating with and managing digital and web partners to maximize online exposure, monitor and analyze web traffic statistics and data collection, leverage existing and forge new strategic relationships, seek out new ways to minimize expenses and create new revenue streams.
(Public Company; TKTM; Entertainment industry)
2004 — 2006 (2 years )
Upon echomusic’s acquisition of fan management company Artist Media Group, appointed to assist with launch of new
department and to administrate subscription-based communities for clients including, but not limited to Kelly Clarkson, Bo
Bice, and Josh Gracin.
BBA , Music Business , 2001 — 2004
Music Industry Studies 2000 — 2001
music marketing, discovering new things online, painting, drawing, photography, traveling, meeting new people, teaching people new things, guest speaking about geeky web stuff, boating, hanging out with my husband and two dogs