
Interactive Marketing, EMI CMG
Greater Nashville Area

Interactive Marketing, EMI CMG
Greater Nashville Area
Innovator and strategist with extensive personal and professional experience in growing, managing, and monetizing artist/brand web presences by executing strategic partnerships, capitalizing on emerging technologies, maximizing effectiveness and efficiency in third-party vendor relationships, and identifying key strategies for connecting brands with target consumers. Expert in website production technologies with a broad network of contacts in the digital and online space and in-depth experience in monitoring and analyzing effectiveness of marketing initiatives across multiple digital formats.
Visionary – work with client to create strategic vision for branding an artist and creating the most effective web presence in all aspects, from social networking and peripheral sites, to website functionality, permissions, and end-user functionality to optimize and utilize web traffic.
Director – map out and direct digital marketing campaigns from start to finish by identifying key vendor partnerships, activities, and distribution channels to generate the most exposure and fan involvement for established and growing artists.
Mediator – act as a mediator and liaison to facilitate effective communications between client and third party new media and digital vendors to save time and money while accomplishing goals outlined in the process of acting as visionary and director.
social networking, viral marketing, community development, web project management
(Public Company; 51-200 employees; Music industry)
January 2008 — Present (5 months)
(Music industry)
November 2006 — January 2008 (1 year 3 months)
Increase efficiency in communicating with and managing digital and web partners to maximize online exposure, monitor and analyze web traffic statistics and data collection, leverage existing and forge new strategic relationships, seek out new ways to minimize expenses and create new revenue streams.
(Music industry)
2004 — 2006 (2 years)
BBA, Music Business, 2001 — 2004
Music Industry Studies 2000 — 2001
music marketing, discovering new things online, painting, drawing, photography, traveling, meeting new people, teaching people new things, guest speaking about geeky web stuff, boating, hanging out with my husband and two dogs