Resident Anthropologist at Idea Couture Inc.
Toronto, Canada Area
- Current
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- Resident Anthropologist at Idea Couture Inc.
- Past
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- Editor at Peace Magazine
- Anthropologist, Ethnographer, Cultural Analyst (Self-employed)
- Managing Editor at XXV
- Editor-at-Large at Streetsound Magazine
- Education
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- University of Toronto
- University of Toronto
- Connections
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60
connections
- Industry
- Research
- Websites
Morgan Gerard, PhD’s Summary
As a Doctor of Social Anthropology, I have experience designing and conducting qualitative contextual inquiries, interaction analyses and ethnographic field studies in North America and India. As a writer and editor for over 20 years, I have a proven record of interviewing diverse subjects, identifying new trends, managing creative teams, supervising print projects, and authoring for scholarly publications, magazines, newspapers, reports and more.
My central areas of interest and expertise are: ritual, performance and the constructions of self and community; the intersections between subcultural capital and social media; youth markets and emerging popular narratives; music, dance and play as experiences and expressions of transformation and transcendence.
Morgan Gerard, PhD’s Specialties:
Ethnography, Ethnology, Cultural Studies, Performance Mapping, Interviewing, Custom Publishing, Editorial
Morgan Gerard, PhD’s Experience
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Resident Anthropologist
Idea Couture Inc.
(Internet industry)
February 2008 — Present (6 months)
Conduct long and short-term ethnographic studies, contextual inquiries, home visits etc. of consumers, customers, cultures and communities through video documentation, participant observations, interviews, collaborative workshops, new digital tools. Join forces with Design, Technical and Strategy from inception to completion of client projects.
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Editor
Peace Magazine
(Privately Held; 11-50 employees; Publishing industry)
January 2002 — June 2007 (5 years 6 months)
Canada's Street Style Magazine
www.peacemagazine.com -
Anthropologist, Ethnographer, Cultural Analyst
Self-employed
(Self-Employed; Myself Only; Research industry)
October 2002 — January 2007 (4 years 4 months)
Providing ethnographic, online and text-based research and analysis on consumer and youth cultures, communities, rituals, media, qualitative methodologies for clients in Internet, design, legal, publishing and others.
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Managing Editor
XXV
(Partnership; 11-50 employees; Publishing industry)
October 2006 — January 2007 (4 months)
Custom-publishing venture with Nike Canada celebrating the 25th Anniversary of the Air Force 1 sneaker.
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Editor-at-Large
Streetsound Magazine
(Privately Held; 11-50 employees; Publishing industry)
January 1987 — January 1996 (9 years 1 month)
North America's premier DJ trade magazine (R.I.P.)
Morgan Gerard, PhD’s Education
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University of Toronto
PhD, Social Anthropology, 1997 — 2003
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University of Toronto
M.A., Social Anthropology, 1994 — 1995
Additional Information
Morgan Gerard, PhD’s Websites:
Morgan Gerard, PhD’s Groups:
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Toronto member
Morgan Gerard, PhD’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
