Martin Moreyra

Martin Moreyra

New Media professional (Latin America)

Argentina

Current
Past
  • GM at El Jardin
  • VP Multimedia at El Nuevo Dia (Puerto Rico)
  • Interactive Marketing, Content & Production Director at AOL Mexico
Education
  • Universidad de Buenos Aires
  • Universidad de Buenos Aires
  • Jacarandá
Connections
500+ connections
Industry
Online Media
Websites

Martin Moreyra’s Summary

martin@contenidos-digitales.com

A results-oriented business executive with over 10 years experience in Mexico, Puerto Rico and Argentina. In the past had executive positions at AOL Latin America, Microsoft, El Nuevo Día and Fibertel-TCI.

Responsible, proactive, and able to produce under pressure.

Proven record in sales, high level negotiation, strategic planning, business development, content programming with leadership and successful problem solving.

Martin Moreyra’s Specialties:

SKILLS: Interactive Content & Programming / Executive Management / Team leadership / Negotiations / Contracts / Sales.

LANGUAGES: Spanish native, English and Portuguese fluent speaker.


Martin Moreyra’s Experience

  • Director & Founder

    contenidos-digitales.com

    (Privately Held; Online Media industry)

    July 2008Present (1 year 1 month)

    New media professional dedicated to create & manage online content programming, and digital strategy, focused on leveraging companies online presence to Web 2.0, Social Networks, etc.

    www.contenidos-digitales.com

  • GM

    El Jardin

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    July 2007April 2008 (10 months)

    GM at El Jardin, Latin American advertising & creative agency.

  • VP Multimedia

    El Nuevo Dia (Puerto Rico)

    (Newspapers industry)

    January 2006December 2006 (1 year)

    Online management of El Nuevo Dia operation.

    URLs:
    - www.endi.com
    - www.clasificadosendi.com

  • Interactive Marketing, Content & Production Director

    AOL Mexico

    (Public Company; 51-200 employees; AOLA; Online Media industry)

    September 2001October 2005 (4 years 2 months)

    Responsible for regional developing, overseeing, managing and coordinating Programming and Sales overseas for AOL Mexico.
    - Develop, organize and oversee the complete content and programming offer for subscribers in Mexico. Coordinate regional Spanish programming.
    - Plan and coordinated the execution of strategies and sales actions for overseas operation (US market).
    - Manage area budget by establishing plans of action and strategies and by providing active support to ensure a return on the investment.
    - Develop partnerships and agreements with third parties and other AOL Business Units around the World (including Turner properties: CNN, Cartoon, TNT, Warner Movies, Warner Music).
    - Co-manage of a portfolio of Clients that generate over $3MM in annual revenue.
    - Lead the programming team in Mexico seeking for members satisfaction in Mexico and sales in the US.
    - Developed product and content offer + on line brand strategy + third parties integration to AOL Mexico.

  • Content & Production Director

    AOL Argentina

    (Public Company; 201-500 employees; AOLA; Online Media industry)

    November 1999September 2001 (1 year 11 months)

    Responsible for the AOL Product in Argentina.
    - Managed two teams: Programming and Product.
    - Co-Responsible for AOL Launch in Argentina (including media exposure).
    - Lead Programming, Partnerships and Marketing agreements.
    - Negotiated, prepared Contracts and signed Deals with 180 partners (including major media companies in Argentina and others as CNN and Cartoon Network –in Atlanta, GA).
    - Developed annual Content and Production Budgets.
    - Defined the Programming offer that generated over $2MM in revenue.
    - Built a programming team of 25 individuals to achieve local goal.
    - Set programming objectives and monitored performance.

  • Content Manager

    Fibertel

    (Online Media industry)

    19971999 (2 years)

    Responsible for the on line business and product for Cablevision Internet users.
    - Co-developed and launched Internet business for Cablevision-TCI Group in Argentina. Results: Fibertel-TCI was #1 in Broadband client base and had a portfolio of 3 of the major 10 Internet business portals in country.
    - Negotiated, developed and launched TyC (largest Sport media group in Argentina) Internet business.

  • Project Coordinator

    Microsoft de Argentina

    (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

    March 1997September 1997 (7 months)

    Responsible for launching Microsoft's Internet Explorer 4.0 Browser in country.
    - Exceeded goal for market share quota (Goal: 50% quote of browsers total market in Argentina – Result: 90% market share country quote).
    - Negotiated and signed Agreements with larger media groups in Argentina: Clarín, La Nación, Telefé (TV), Cuatro Cabezas (CQC), etc.

  • Partner

    Internet Providers

    (Online Media industry)

    19941996 (2 years)

  • Sales Dept.

    Los Pinos 2 S.A.

    (Online Media industry)

    19961996 (less than a year)


Martin Moreyra’s Education

  • Universidad de Buenos Aires

    Master , Telecommunications Law , 19951995

  • Universidad de Buenos Aires

    Lawyer , 19841990

  • Jacarandá


Additional Information

Martin Moreyra’s Websites:

Martin Moreyra’s Interests:

Family, management training, travel, investing, sports, music, gadgets.


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