
New Media professional (Latin America)
Argentina

New Media professional (Latin America)
Argentina
martin@contenidos-digitales.com
A results-oriented business executive with over 10 years experience in Mexico, Puerto Rico and Argentina. In the past had executive positions at AOL Latin America, Microsoft, El Nuevo Día and Fibertel-TCI.
Responsible, proactive, and able to produce under pressure.
Proven record in sales, high level negotiation, strategic planning, business development, content programming with leadership and successful problem solving.
SKILLS: Interactive Content & Programming / Executive Management / Team leadership / Negotiations / Contracts / Sales.
LANGUAGES: Spanish native, English and Portuguese fluent speaker.
(Privately Held; Online Media industry)
July 2008 — Present (1 year 1 month)
New media professional dedicated to create & manage online content programming, and digital strategy, focused on leveraging companies online presence to Web 2.0, Social Networks, etc.
www.contenidos-digitales.com
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2007 — April 2008 (10 months)
GM at El Jardin, Latin American advertising & creative agency.
(Newspapers industry)
January 2006 — December 2006 (1 year)
Online management of El Nuevo Dia operation.
URLs:
- www.endi.com
- www.clasificadosendi.com
(Public Company; 51-200 employees; AOLA; Online Media industry)
September 2001 — October 2005 (4 years 2 months)
Responsible for regional developing, overseeing, managing and coordinating Programming and Sales overseas for AOL Mexico.
- Develop, organize and oversee the complete content and programming offer for subscribers in Mexico. Coordinate regional Spanish programming.
- Plan and coordinated the execution of strategies and sales actions for overseas operation (US market).
- Manage area budget by establishing plans of action and strategies and by providing active support to ensure a return on the investment.
- Develop partnerships and agreements with third parties and other AOL Business Units around the World (including Turner properties: CNN, Cartoon, TNT, Warner Movies, Warner Music).
- Co-manage of a portfolio of Clients that generate over $3MM in annual revenue.
- Lead the programming team in Mexico seeking for members satisfaction in Mexico and sales in the US.
- Developed product and content offer + on line brand strategy + third parties integration to AOL Mexico.
(Public Company; 201-500 employees; AOLA; Online Media industry)
November 1999 — September 2001 (1 year 11 months)
Responsible for the AOL Product in Argentina.
- Managed two teams: Programming and Product.
- Co-Responsible for AOL Launch in Argentina (including media exposure).
- Lead Programming, Partnerships and Marketing agreements.
- Negotiated, prepared Contracts and signed Deals with 180 partners (including major media companies in Argentina and others as CNN and Cartoon Network –in Atlanta, GA).
- Developed annual Content and Production Budgets.
- Defined the Programming offer that generated over $2MM in revenue.
- Built a programming team of 25 individuals to achieve local goal.
- Set programming objectives and monitored performance.
(Online Media industry)
1997 — 1999 (2 years)
Responsible for the on line business and product for Cablevision Internet users.
- Co-developed and launched Internet business for Cablevision-TCI Group in Argentina. Results: Fibertel-TCI was #1 in Broadband client base and had a portfolio of 3 of the major 10 Internet business portals in country.
- Negotiated, developed and launched TyC (largest Sport media group in Argentina) Internet business.
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
March 1997 — September 1997 (7 months)
Responsible for launching Microsoft's Internet Explorer 4.0 Browser in country.
- Exceeded goal for market share quota (Goal: 50% quote of browsers total market in Argentina – Result: 90% market share country quote).
- Negotiated and signed Agreements with larger media groups in Argentina: Clarín, La Nación, Telefé (TV), Cuatro Cabezas (CQC), etc.
(Online Media industry)
1994 — 1996 (2 years)
(Online Media industry)
1996 — 1996 (less than a year)
Master , Telecommunications Law , 1995 — 1995
Lawyer , 1984 — 1990
Family, management training, travel, investing, sports, music, gadgets.