Alexander Montuschi

Current

European CRM Executive at lastminute.com / Travelocity (London, UK)

Past

CRM Specialist at lastminute.com / Travelocity (Milan, Italy)
Web Project Manager at mac@work Consulting Srl (Milan, Italy)
Junior Project Manager at WebScience Srl (Milan, Italy)

Executive Trainee at RF|Binder (New York, US)

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Education

MIP-Politecnico Di Milano
The Nottingham Trent University
New York University

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Recommended

17 people have recommended Alexander

Connections

332 connections

Industry

Internet

Websites

Alexander Montuschi’s Summary

Enthusiastic, results-oriented Online Marketing professional with diverse marketing, analytical and technical expertise. Key experience in developing and implementing a wide range of integrated online marketing, CRM, customer acquisition and retention.
A friendly and pleasant personality able to work both on own initiative and as part of a team. Reliable, and dedicated can work well under pressure and enjoys a challenge.

Alexander Montuschi’s Specialties:

- Wide knowledge of online and digital marketing and web strategies.
- Understanding of data driven marketing and key performance metrics.
- Planning, running and reporting on online marketing campaigns.
- Develop CRM plans to increase customer acquisition and retention.
- Knowledge of SEO marketing techniques and PPC management.
- Project management (Agile methodologies) and strong organizational skills.

Alexander Montuschi’s Experience

European CRM Executive

lastminute.com / Travelocity (London, UK)

(Public Company; 1001-5000 employees; TSG; Leisure, Travel & Tourism industry)

April 2007 — Present (1 year 7 months)

- Increasing customer lifetime value and repeat purchase through advanced customer segmentation.
- Work with Group Team to define overall CRM strategy for lastminute.com, Travelocity and Holidays Autos brands and share best practice across Europe.
- Deliver pan-European projects such as special campaigns, viral competitions and loyalty programs.
- Analysis of key performance indicators (KPI) and web analytics
- Support local country teams to improve effectiveness of their online campaigns to help them hit targets and share best practice.
CRM Specialist

lastminute.com / Travelocity (Milan, Italy)

(Privately Held; 1001-5000 employees; Leisure, Travel & Tourism industry)

November 2005 — March 2007 (1 year 5 months)

- Created CRM contact plan that achieved 40% revenues increase across 3 brands in one year.
- Plan, implement and analyse email campaigns, test new offers and content ideas.
- Brief and liaise with creative agencies and customer experience team.
- Support online sales team, helping them achieve sales goals and launch sales campaigns.
- Work with Group CRM team to share key learnings and best practice.
Web Project Manager

mac@work Consulting Srl (Milan, Italy)

(Privately Held; 11-50 employees; Internet industry)

February 2005 — September 2005 (8 months)

Responsible for the planning and coordinating the production of web solutions that meet client business needs.
Managed a team of 2 web designers. Estimate pricing and costs. Assure quality of deliverables. Responsible for increasing the level of new business.
Junior Project Manager

WebScience Srl (Milan, Italy)

(Privately Held; 51-200 employees; Internet industry)

October 2003 — February 2005 (1 year 5 months)

Assisting the senior project manager with all aspects of the main projects and participate in the development of websites (ex. Manpower Italy).
Executive Trainee

RF|Binder (New York, US)

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

September 2002 — December 2002 (4 months)

Assisting the managing director in activities like Direct e-Mail marketing, log analysis, web usability e web survey. Web marketing division of Ruder Finn group.
Clients: Hunter Douglas, Novartis.

Alexander Montuschi’s Education

MIP-Politecnico Di Milano

Executive MBA, ICT and eBusiness management, 2003 — 2005

First: eBusiness and Marketing
The Nottingham Trent University

BA (Hons), Marketing and Communication, 1999 — 2003

Courses attended at Milan, London and New York.
Dissertation titled “The Cyberspace as new Agorà. The virtual communities."
New York University

Certificate, e-Business, 2001 — 2001

Major: Cyberbusiness

Additional Information

Alexander Montuschi’s Websites:

Alexander Montuschi’s Interests:

new technology, internet, eBusiness, Marketing, Communication Sciences, macintosh, New York, cinema, oriental philosophy, Information Technology, theatre, musical, yoga