Digital and CRM Manager at Vue Entertainment
London, United Kingdom
- Current
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- Digital and CRM Manager at Vue Entertainment
- Past
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- European CRM Specialist at lastminute.com UK
- CRM Manager at lastminute.com Italy
- Web Project Manager at mac@work Consulting Srl (Milan, Italy)
- Junior Project Manager at WebScience Srl (Milan, Italy)
- Executive Trainee at RF|Binder (New York, US)
- Education
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- MIP-Politecnico Di Milano
- European School of Economics / Nottingham Trent University
- The Nottingham Trent University
- New York University
- Recommended
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Alexander Montuschi’s Summary
Enthusiastic, results-oriented Online Marketing professional with diverse marketing, analytical and technical expertise. Key experience in developing and implementing a wide range of integrated online marketing, CRM, customer acquisition and retention.
A friendly and pleasant personality able to work both on own initiative and as part of a team. Reliable, and dedicated can work well under pressure and enjoys a challenge.
Alexander Montuschi’s Specialties:
- Wide knowledge of online and digital marketing and web strategies.
- Understanding of data driven marketing and key performance metrics.
- Planning, running and reporting on online marketing campaigns.
- Develop CRM plans to increase customer acquisition and retention.
- Knowledge of SEO marketing techniques and PPC management.
- Project management (Agile methodologies) and strong organizational skills.
Alexander Montuschi’s Experience
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Digital and CRM Manager
Vue Entertainment
(Privately Held; Entertainment industry)
February 2009 — Present (6 months)
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European CRM Specialist
lastminute.com UK
(Privately Held; Leisure, Travel & Tourism industry)
April 2007 — February 2009 (1 year 11 months)
- Increasing customer lifetime value and repeat purchase through advanced customer segmentation.
- Work with Group Team to define overall CRM strategy for lastminute.com, Travelocity and Holidays Autos brands and share best practice across Europe.
- Deliver pan-European projects such as special campaigns, viral competitions and loyalty programs.
- Analysis of key performance indicators (KPI) and web analytics
- Support local country teams to improve effectiveness of their online campaigns to help them hit targets and share best practice. -
CRM Manager
lastminute.com Italy
(Privately Held; Leisure, Travel & Tourism industry)
November 2005 — March 2007 (1 year 5 months)
- Developed CRM contact plan that achieved 40% revenues increase across 3 brands in one year.
- Plan, implement and analyse email campaigns, test new offers and content ideas.
- Brief and liaise with creative agencies and customer experience team.
- Support online sales team, helping them achieve sales goals and launch sales campaigns.
- Work with Group CRM team to share key learnings and best practice. -
Web Project Manager
mac@work Consulting Srl (Milan, Italy)
(Privately Held; 11-50 employees; Internet industry)
February 2005 — September 2005 (8 months)
Responsible for the planning and coordinating the production of web solutions that meet client business needs.
Managed a team of 2 web designers. Estimate pricing and costs. Assure quality of deliverables. Responsible for increasing the level of new business. -
Junior Project Manager
WebScience Srl (Milan, Italy)
(Privately Held; 51-200 employees; Internet industry)
October 2003 — February 2005 (1 year 5 months)
Assisting the senior project manager with all aspects of the main projects and participate in the development of websites (ex. Manpower Italy).
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Executive Trainee
RF|Binder (New York, US)
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
September 2002 — December 2002 (4 months)
Assisting the managing director in activities like Direct e-Mail marketing, log analysis, web usability e web survey. Web marketing division of Ruder Finn group.
Clients: Hunter Douglas, Novartis.
Alexander Montuschi’s Education
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MIP-Politecnico Di Milano
Executive MBA , ICT and eBusiness management , 2003 — 2005
First: eBusiness and Marketing
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European School of Economics / Nottingham Trent University
Communication and Media studies , Marketing, Economics, Online media , 2003 — 2003
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The Nottingham Trent University
BA (Hons) , Marketing and Communication , 1999 — 2003
Courses attended at Milan, London and New York.
Dissertation titled “The Cyberspace as new Agorà. The virtual communities." -
New York University
Certificate , e-Business , 2001 — 2001
Major: Cyberbusiness
Additional Information
Alexander Montuschi’s Websites:
Alexander Montuschi’s Interests:
internet, cyberculture, New York, Apple Computer,modern art, musical, cinema. read, Philosophy, London, Nature, nice people, economy, Photography, indian and mexican food
Alexander Montuschi’s Contact Settings
Interested In:
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- job inquiries
- expertise requests
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- reference requests
- getting back in touch
