Federico Montemurro

Current

Creative Director & Producer (Principal) at Mind the Mix

Past

Creative Director (Full-time Consulting) at Rabinovici & Associates
Creative Director at Sapient
Creative Director (Full-time Consulting) at Avenue A | Razorfish

Creative Director & Producer (Principal) at Mind the Mix
Regional Creative Director & Producer - Digital/Integrated Marketing at Saatchi & Saatchi
Director Digital at Lautrec Nazca Saatchi & Saatchi
Academic Director at Techex S.A.

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Education

Universidad de Ciencias Empresariales y Sociales
Universidad de Buenos Aires

Recommended

4 people have recommended Federico

Connections

381 connections

Industry

Marketing and Advertising

Websites

Federico Montemurro’s Summary

Innovation focus creative director with strong digital & integrated marketing background serving Fortune 500 companies in US and Latin America. Solid creative strategy vision and the ability to execute high quality campaigns across multiple disciplines. ROI (Relevance - Originality - Impact) oriented. Adaptive management style with strong agency background. Fluent in English and Spanish.

Federico Montemurro’s Specialties:

Creative Strategy, Branding, Conceptualization, Design, Art Direction, Product Design Development and Production, Below the Line, Game Development, Experimental.

Brand Experience:
Kodak, Motorola, Hewlett Packard, Zumba, Toyota, P&G, Johnson & Johnson, Ameriprise, Citibank NA, Discovery Channel, Discovery Kids, National Geographic, NAVY, American Airlines, Editorial Televisa, Burt's Bees, Whirlpool, Budweiser, La Serenisima, Banco de Galicia among others.

Federico Montemurro’s Experience

Creative Director & Producer (Principal)

Mind the Mix

(Marketing and Advertising industry)

2009 — Present (less than a year)

Creative, Strategy and Production Consulting
Creative Director (Full-time Consulting)

Rabinovici & Associates

(Privately Held; Marketing and Advertising industry)

2008 — 2009 (1 year )

Overall creative and design responsibility for regional/global Kodak Express and Kodak Kiosks promotional campaigns as well as special assigned projects. (B2B/B2C)

Led special projects for Motorola, E&J Gallo Winery and BADIA Spices.
Creative Director

Sapient

(Public Company; SAPE; Information Technology and Services industry)

2007 — 2008 (1 year )

Led the creative efforts for all six Citibank business units and special projects. Worked closely with 15 different Citibank clients, a group of nine on the account team and 17 resources on the creative side.

Reorganized and aligned four different creative areas under “one team one dream” mindset, optimizing the delivery process and providing the art directors more time to focus on design instead of production.

Trained and motivated art directors and designers that improved the quality work and optimized turn around time.

Led, created and pitched a special co-branded project for Shell - Citibank integrating the C-stores at gas stations which translated into additional solutions to the client.
Creative Director (Full-time Consulting)

Avenue A | Razorfish

(Public Company; MSFT; Marketing and Advertising industry)

2007 — 2007 (less than a year)

Led the creative effort for all Carnival Cruiselines online advertising campaigns and special projects.

Implemented an integrated approach to clients that delivered additional projects in addition to the retainer.

Created and developed the financial planning application for Ameriprise that optimized the communication process between financial advisors and prospects.

Conceptualized and developed the Burt’s Bees website.
Creative Director & Producer (Principal)

Mind the Mix

(Marketing and Advertising industry)

2005 — 2007 (2 years )

Created a new approach and designed a fresh look & feel for five Discovery Kids online games.

Awarded a Web Marketing Award 2006 for the Discovery Kids online game “The Four Seasons”

Created and developed the sponsor package and nine online games for National Geographic, sponsored by NAVY and American Airlines that increased sales revenue.

Designed a digital concept product and prototype for HP digital cameras integrating the DreamWorks partnership that presented an innovative product-bundle in a digital imaging category.

Led and managed international studios, artists, talent and producers in different disciplines across the globe, reducing the production costs, optimizing the quality and improving the delivery time.
Regional Creative Director & Producer - Digital/Integrated Marketing

Saatchi & Saatchi

(Public Company; PUB; Marketing and Advertising industry)

1999 — 2005 (6 years )

Overall below the line and digital development responsibility for regional creative and strategies focused on Latin American and US Hispanics accounts serviced by Saatchi & Saatchi and Publicis Groupe.

Created the regional digital and below the line department that secured incremental revenue for the regional office and supported 14 countries across Latin America.

Led creative and strategic efforts for the development at multiple pan regional promo campaigns, collateral and digital for B2B and consumer clients, as well as supervision of design and execution of below the line activity.

Created, developed and produced: integrated channel management strategy incorporating Internet marketing, online games, websites, concept products, below the line, motion graphics, 3D/animation, POS materials, booths and web applications among others.

Landed important new business across Hewlett Packard (B2C & B2B) increasing the agency revenue base tenfold.

Developed and implemented the regional CRM custom-made application for HP that improved database acquisition and optimized the marketing strategy across Latin America.

Negotiated and developed alliance of marketing programs with leading networks: Discovery Channel, MTV LA, Sony Entertainment, UOL and AOL to name a few which translated into value-added packages at no cost for HP.
Director Digital

Lautrec Nazca Saatchi & Saatchi

(Marketing and Advertising industry)

1997 — 1999 (2 years )

The position reported to the Vice President and the CFO.
Academic Director

Techex S.A.

(Business Supplies and Equipment industry)

1995 — 1997 (2 years )

The position reported to the President.