
Strategic Global Color and Trend Advisor at Merck Chemicals
Amsterdam Area, Netherlands

Strategic Global Color and Trend Advisor at Merck Chemicals
Amsterdam Area, Netherlands
Innovative senior marketing executive with international experience in color and trends research and forecast, global marketing management and account management.
I trot a dozen specialized trade shows and exhibitions to observe and research actual and future color and design trends. I convert the information into trend reports to provide creative support internally and externally. I give lectures and presentations on color and trends at leading international conferences and trade shows.
I am also part of some leading trend book panels that contribute with color and trend information such as the mix trends and MoOd. I contribute with articles/quotes to related publications.
I have been to over 300 cities/towns in 46 countries of the world and I am fluent in 5 languages.
Self-driven, ambitious, enterprising and creative, I am experienced in directing and coordinating efforts across various geographical zones, and have the ability to support start-ups in new markets.
Trends and color research, forecast and advise. Color proposal and styling creative support. Color trends seminars and workshops. Public speaking/presenting. Strategic and inspirational marketing. Program and strategy set up and implementation. Brand management and branding. New product launch. Sales promotion/publicity. Account management. Project management. Business planning. Sales force training. Professional writing.
(Chemicals industry)
September 2008 — Present (1 year 3 months)
(Privately Held; 501-1000 employees; Chemicals industry)
January 2007 — February 2008 (1 year 2 months)
(Chemicals industry)
2007 — 2008 (1 year )
(Privately Held; 501-1000 employees; Chemicals industry)
August 2003 — February 2008 (4 years 7 months)
(Public Company; 10,001 or more employees; Chemicals industry)
December 2001 — May 2003 (1 year 6 months)
(Public Company; 10,001 or more employees; Chemicals industry)
September 2000 — May 2003 (2 years 9 months)
(Public Company; 10,001 or more employees; Chemicals industry)
July 2000 — May 2003 (2 years 11 months)
(Public Company; 10,001 or more employees; Chemicals industry)
July 1997 — December 2001 (4 years 6 months)
MIB , International Business , 2001 — 2003
Diploma , Business Administration , 1996 — 1997
Masters , Translation French/Arabic/English , 1986 — 1987
Bachelor , French Literature , 1980 — 1984
Color and trends research, forecast and advise. Creative support. International marketing, color marketing, branding strategy, creative collaterals, business adminstration, project management, training, artistic painting, jogging, walking, trecking, gardening, invent new recipes, music, travel.
Member of the Color Marketing Group (CMG). Accredited by the IFNM press association. Former member of the Executive Committe of the Canadian Business Council in Dubai.