Monserrat Videla

Current

Research & Trends Manager / Jefe de Investigación y Tendencias at Cardumen

Past

Web Architect at Anticipa
Senior Web Developer/Designer at Nurun
Web Designer at santiago.cl

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Education

Multiplica
Computer Technology Institute
Universidad de Santiago de Chile

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Recommended

4 people have recommended Monserrat

Connections

114 connections

Industry

Marketing and Advertising

Websites

Monserrat Videla’s Summary

9 years of experience working as a Web Designer, Front End Web Developer & Information Architect in Interactive Agencies.

With clients such as: AFP Summabansander, Ericsson, First Tuesday,Santiago.cl,Habitaria, Vinoscyt, Servipag, and Advertising Agencies; JWT and Publicis.

4 years of experience in e-banking, working with important banks in Chile such as Banco Santander, Banco Santander Banefe, Banco Estado and Banco del Desarrollo.

I now work focused on Digital Strategy.
I am a member of the Mobile Advertising Committee, IAB Chile

Fluent in English and Spanish.

Dual citizenship both Canadian and Chilean. Located in Santiago, Chile, but willing to relocate if the offer is good ;)

Monserrat Videla’s Specialties:

Business Strategy, Consultancy, Competitive Analysis, Interactive Marketing and Advertising, Mobile Marketing, Consumer Insights, Benchmarking, SEM, SEO, SMO, Social Media, Web 2.0, Trend-Hunting.

User Centered Design, Information Architecture, User Experience, Interface Design, Interaction Design, Usability, Web Standards, XHTML, CSS,

Traveling, DJing, photography

Monserrat Videla’s Experience

Research & Trends Manager / Jefe de Investigación y Tendencias

Cardumen

(Privately Held; Marketing and Advertising industry)

2004 — Present (5 years)

- Work directly with Creative, Art and Media Directors on Strategy for new projects.
- Design, conduct and manage qualitative and quantitative research to gain market and consumer insight.
- Provide constant feedback to studio production group in terms of marketing, design and consumer trends.
- Provide input to strategic direction of the business based on customer & market trends.
- Social Media Strategy, SEM.
Web Architect

Anticipa

(Information Technology and Services industry)

February 2003 — October 2003 (9 months)

My tasks was elaborating wireframes, flowcharts and other IA deliverables.
Senior Web Developer/Designer

Nurun

(Public Company; 501-1000 employees; NUR; Internet industry)

June 2000 — May 2002 (2 years)

Known previously as MSM Interactive, the company was bought by Nurun.

- Project Manager AFP Summabansander and Ericsson, working with a multidisciplinary group from early-stage phase through the migration.

- Besides my front-end coding and design responsibilities I became involved with the Information Architecture department, elaborating wireframes, flowcharts and other deliverables.
Web Designer

santiago.cl

(Internet industry)

March 2000 — June 2000 (4 months)

Santiago.cl was a Chilean based social networking site.

Monserrat Videla’s Education

Multiplica

IA UCD UX 2008 — 2008

Ganadora de Beca Programa Magallanes; Arquitectura de Información, Usabilidad.
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I won a scholarship (Magallanes Program); Information Architecture, Usability.
Computer Technology Institute

Web Development Specialist , Web Design , 1999 — 1999
Universidad de Santiago de Chile

Advertising 1995 — 1998

Additional Information

Monserrat Videla’s Websites:

Monserrat Videla’s Interests:

Social Media, User Experience, IA, IXD, UCD, Usability, SEO, SMO, SEM, Online Marketing, Advertising, m-marketing, Research, Creativity, Photography, Cool-hunting.