Marketing & Brand Management
Greater Los Angeles Area
- Current
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- Consultant at Marketing and Brand Management
- Past
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- Vice President, Marketing at Contiki Holidays
- Marketing Director at STA Travel
- Marketing Manager at Freestyle USA
- National Retail Merchandising Manager at Quiksilver Inc.
- Account Image Specialist at Levi Strauss & Company
- Business Planning Specialist / Sales Operations Coordinator / District Sales Associate at Levi Strauss & Co.
- Education
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- University of California, Los Angeles
- Fashion Institute of Design & Merchandising
- Recommended
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- Industry
- Marketing and Advertising
Monique Evans’s Experience
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Consultant
Marketing and Brand Management
(Marketing and Advertising industry)
June 2008 — Present (1 year 2 months)
Specializing in-
Integrated Campaign Development & Activation
Brand Repositioning & Management
Digital Media Programs
Event Management
Business Development/Affiliate Programs
Retail Marketing & Merchandising -
Vice President, Marketing
Contiki Holidays
(Privately Held; 51-200 employees; Leisure, Travel & Tourism industry)
August 2006 — June 2008 (1 year 11 months)
Developed fully integrated sales and marketing plans with high accountability for ROI. Managed market research, media buying, public relations activity, agency relationships, consumer events, online initiatives including social networking sites, and SEO/SEM initiatives. Supervised art direction, messaging and tone for the Contiki brand. Lead marketing team including Marketing Manager and Art Director with strong mentorship and team collaboration.
Key Accomplishments:
•Increased demand 25% by repositioning brand as core aspirational travel product for 18-35 year olds
•Developed and negotiated promotional partnerships and create co-marketing programs with other high-profile youth brands to increase database by 30%
•Negotiated and managed international television integration for MTV series increasing brand awareness by 145%
•Managed seven figure sales and marketing budget with all projects coming within or under budget -
Marketing Director
STA Travel
(Privately Held; 501-1000 employees; Leisure, Travel & Tourism industry)
January 2003 — August 2006 (3 years 8 months)
Developed and implemented seasonal marketing campaigns including advertising, events, product placement, public relations, retail marketing/merchandising, and promotional materials. Managed business development activity. Developed and maintained critical partnerships with major partners in retail, apparel, music, television, and film industries.
Key Accomplishments:
•Created cross brand initiatives that generated a 75% increase in database subscribers
•Managed brand integration for international television show increasing brand awareness by 145%
•Developed effective press relationships increasing placement by 200%
•Successfully hired and managed marketing team by developing efficient processes, open communication and effective goal management -
Marketing Manager
Freestyle USA
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 2001 — December 2002 (1 year 2 months)
Developed seven figure media plan while initiating processes that aggressively controlled expenditures. Successfully segmented products and repositioned brand. Managed integrated retail and consumer marketing programs.
Key Accomplishments:
•Managed website redesign with focus on product segmentation resulting in sales increase of 125%
•Repositioned brand with endemic market while reducing costs by 30% -
National Retail Merchandising Manager
Quiksilver Inc.
(Public Company; 1001-5000 employees; ZQK; Apparel & Fashion industry)
July 1999 — October 2000 (1 year 4 months)
Developed and implemented processes and procedures for Retail Merchandising department. Created and executed comprehensive retail marketing and merchandising programs for department and specialty stores including branding, imagery and fixture updates. Successfully hired, trained and managed 14 Visual Merchandisers representing Quiksilver, Roxy, Teenie Wahine and Silver Edition brands.
Key Accomplishments:
•Managed multi brands retail marketing strategies increasing sales through integrated presentations
•Planned and managed $1.8m department budget -
Account Image Specialist
Levi Strauss & Company
(Privately Held; 10,001 or more employees; Apparel & Fashion industry)
1996 — 1999 (3 years)
Collaborated with accounts to meet Levi Strauss retail marketing objectives including interior and exterior brand policies. Designed and implemented criteria and deadlines for specialty and department store remodeling projects. Managed trademark violations and copyright usage for over 1300 accounts and non-accounts in 13 western states.
Key Accomplishments:
•Managed retail upgrades resulting in 30% sales increase
•Established target appropriate retail opportunities accounting for approximately $2.0m sales
•Managed product distribution insuring quality brand presence within territory -
Business Planning Specialist / Sales Operations Coordinator / District Sales Associate
Levi Strauss & Co.
(Privately Held; 10,001 or more employees; Apparel & Fashion industry)
1992 — 1996 (4 years)
Provided order management and sales support for Dockers brand business including product order entry, movement and cancellations. Acted as liaison to Sales Representatives and National Sales Director. Served as Logistics Team Leader for trade shows developing objectives, designing concepts, and providing logistical guidelines. Supported transition and realignment of several departments during corporate restructures.
Key Accomplishments:
•Standardized global reporting systems and created summarized analyses of sales trends
•Forecasted and managed seven figure event and operational budgets
•Assisted Sales Manager in business planning for $40m territory
Monique Evans’s Education
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University of California, Los Angeles
Business/Advertising Certification Program 1991 — 1993
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Fashion Institute of Design & Merchandising
Marketing 1988 — 1990
GPA 3.8
