Monika M. Stickel

Current

• President at Stickel Marketing Communications, LLC

Past

• Vice President of Marketing and Merchandising at Coldwell Banker Corp.
• Vice President at Coldwell Banker Corporation
• Director, National Internal Communications at Coldwell Banker Corp.

• Director, Regional Marketing at Coldwell Banker Corp.
• Director, Brand Advertising at ERA Corporation
• Director, National & Regional Advertising & Promotions at Ramada, Howard Johnson, Days Inn, Park Inn, Super 8 National Brands
• Regional Marketing Director at Ramada, Howard Johnson, Days Inn
• Regional Marketing Manager at Ramada, Howard Johnson
• Advertising Manager at Blue Cross and Blue Shield of NJ
• Competitive Analyst at Mutual of NY Financial Services
• Marketing Consultant/Supervisor at American International Life Insurance Co. of NY

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Recommended

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395 connections

Industry

Marketing and Advertising

Monika M. Stickel’s Summary

Diversified communications executive whose primary focus is business assessment, people management and delivery.

Concentration in marketing communications with ability to work with multiple departments, build synergies and/or understand various departmental needs to create required communications.

Metrics focused, action oriented and problem solver. Innovative and sales oriented with ability to drive and sell new strategies and ideas across brand and within a matrix environment.

Ability to operate in multi complex organizations with aptitude and appetite for new challenges. Enjoys learning and developing employees.

Monika M. Stickel’s Specialties:

Franchising, B2B, business distribution outlets, sales focused organizations

Monika M. Stickel’s Experience

• President

  Stickel Marketing Communications, LLC

  (Marketing and Advertising industry)

  November 2006 — Present (2 years 9 months)

  Account Executive for www.cherryvillemanor.com. Creative and project management of logo development, brochure, signage, open house flags, advertising, website development, agent communication and kick off meeting.
  
  Lighting manufacturer, Spectrum Lighting - Developed strategic plan of action, agency review, assessed company pain points, provided direct mail action plan and templates.
  
  MedNest - www.mednest.com - Int'l dental marketing, launch of medical device products into the US, tradeshow planning, client relationship building, business development, trend and market assessments and marketing road map development. FDA road map development and international harmonization. Small business grant research. Company trademarking. Manufacturer analysis.
  
  DBR Franchising LLC/HouseMaster(R) - Communication and merchandising of brand along with public relations support at both the national and local level including cause related communications.

• Vice President of Marketing and Merchandising

  Coldwell Banker Corp.

  (Privately Held; Real Estate industry)

  August 2005 — May 2006 (10 months)

  Drove integrated marketing communications into complex multi tiered business environments driving greater customer satisfaction and product/service demand generation.
  
  Positioned key product launches including web based product lines and led international 100th Anniversary launch. Delivered consistent 35% penetration in newsletter readership, 8% increase in intranet user session, 7% increase in intranet site downloads and 40% increase at national meetings through the strategic integration of RSS, broadband, customizable intranet, podcast, email, direct mail, packaging, blastfaxing, target marketing, and key presentations.
  
  In 9-months, engaged support of multiple business units, developed new innovative strategic vision, developed new branding strategy and bundled targeted marketing solutions. Simultaneously, completed national customer study within 5 months and created 3-5 year customer benchmark business plan.

• Vice President

  Coldwell Banker Corporation

  (Public Company; Real Estate industry)

  2000 — 2005 (5 years)

  Led multi-departments and teams in the delivery of customer-focus initiatives to drive brand value. Held leadership role that elevated Coldwell Banker’s market share in the U.S. from #3 to the #1 position with an increase in annual sales volume from $54 Billion to $267 Billion, and becoming the premier brand in residential real estate.
  
  Developed new packaging and communications strategies that promoted brand value resulting in a 35% penetration for electronic newsletter and 400% growth in usage of intranet site, collected 70% of agent data, and Intranet site went from #5 to #3 in customer performance assessment survey.
  
  Increased sales by 15% by strategically arming business owners with new print and electronic marketing solutions.
  
  40% attendance increase in national, field marketing events.
  
  Team Building/Leadership: Invited to key leadership and presentation deliveries on behalf of SVP.

• Director, National Internal Communications

  Coldwell Banker Corp.

  (Public Company; Real Estate industry)

  1998 — 2000 (2 years)

  Revitalized department in 8 months, collected 70% of broker data, delivered $200,000 departmental savings and 230% intranet user session increase in year one. Results achieved through greater communication efficiencies innovative, customer focused strategies, internal branding, promotions and new communication deliverables. Led transition to paperless environment for a non technical customer and support staff. Drove strategy for broker’s resisting data collection and led multi-teams to develop new databases.

• Director, Regional Marketing

  Coldwell Banker Corp.

  (Public Company; Real Estate industry)

  April 1998 — October 1998 (7 months)

  Provided regional support to franchisees within the northern region of the country. Provided marketing support including media purchases, presentations, national launch integration, identity standards management, event planning and collateral execution. Was key liasion to corporate for region's local office marketing director's.

• Director, Brand Advertising

  ERA Corporation

  (Real Estate industry)

  1996 — 1998 (2 years)

  Launched new ERA logo and branding within 1 year and new logo into national franchise within 2 years with only agency support. Directed agency in development of all print, collateral, franchise signage, brand collateral, products, marketing tools, eduational and alliance partner marketing and co-op partnership materials.

• Director, National & Regional Advertising & Promotions

  Ramada, Howard Johnson, Days Inn, Park Inn, Super 8 National Brands

  (Marketing and Advertising industry)

  1994 — 1996 (2 years)

  Executed national & regional promotions for Ramada, Howard Johnson & Super 8 brands including over 40 co-ops. Managed all regional and national budgets, negotiated & scheduled media contracts including tv upfront purchases and national/regional print, negotiated co-op advertising, planned and executed print, radio, television, collateral, point of purchase, maps, posters, promotions and integration of national branding into regional marketing initiatives. Ensured alliance partners incorporated into advertising for revenue generation. Responsible for all branding budgets. Managed multiple brand agency relationships.

• Regional Marketing Director

  Ramada, Howard Johnson, Days Inn

  (Hospitality industry)

  1993 — 1994 (1 year)

• Regional Marketing Manager

  Ramada, Howard Johnson

  (Hospitality industry)

  1991 — 1993 (2 years)

• Advertising Manager

  Blue Cross and Blue Shield of NJ

  (Health, Wellness and Fitness industry)

  1988 — 1990 (2 years)

• Competitive Analyst

  Mutual of NY Financial Services

  (Insurance industry)

  1986 — 1988 (2 years)

• Marketing Consultant/Supervisor

  American International Life Insurance Co. of NY

  (Insurance industry)

  1984 — 1986 (2 years)

Additional Information

Monika M. Stickel’s Interests:

Management training, people development, learning, new idea development, creativity, marketing/communications, branding, challenges, problem solving, charitable opportunities, teamwork, speaking engagements Triathlete, 5K races for various charities, volunteer for Somerset Medical Center raising $3000, Habitat for Humanity & Special Olympics track and field supporter.

Monika M. Stickel’s Honors:

Recognized innovator who consistently delivered quality business solutions to 3,800 franchise offices and 120,000 sales associates: 2002/2005 IABC Ace Award Merit, , Communicator Award, 2004/2005 Galaxy Award, iNova Award, 2004 MarCom Creative Award, Mercury Award, 2003 Big Apple Award/PRSA Award

Monika M. Stickel’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch