Experienced internet marketing expert, specializing in social media, SEO and analytics
Portland, Maine Area
- Current
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- SEO & Social Media Manager at VONT+HMG Performance Web Marketing
- Past
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- Audience Development Manager at MaineToday.com
- Promotions Manager at Diversified Business Communications
- Education
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- Boston College
- Recommended
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7 people have recommended Monica - Connections
-
305
connections
- Industry
- Online Media
- Websites
Monica Wright’s Summary
• 13 years of proven marketing, promotions, branding, creative direction, project management and product development experience.
• Excellent grasp of building and growing a successful website using search engine optimization (SEO), social media, Internet marketing, and traditional marketing and advertising programs.
• Demonstrated strategic thinking, leadership skills, and relationship management experience, including proven ability to lead multi-functional teams to drive concrete actions and results.
• Expertise in social media marketing/optimization (SMM/SMO), including developing viral marketing campaigns.
• Deep understanding of search engine technology, functionality and optimization tactics.
• Knowledge of multiple analytics packages and employing strategies based on data collection.
• Involved with SEO community on and offline, the surrounding blogosphere and via social media.
• Experienced SEO, social media and marketing blogger and speaker.
Monica Wright’s Specialties:
Social media, Internet marketing, SEO, branding and identity, creative direction, email marketing, viral marketing and web analytics
Monica Wright’s Experience
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SEO & Social Media Manager
VONT+HMG Performance Web Marketing
(Internet industry)
March 2008 — Present (1 year 5 months)
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Audience Development Manager
MaineToday.com
(Privately Held; 11-50 employees; Online Media industry)
June 2000 — March 2008 (7 years 10 months)
• Lead audience development and traffic initiatives through partners and vendors (Facebook, Google, MySpace, YouTube, etc.)
• Brand strategy development.
• Ensure that all elements of the marketing mix (product, positioning, price, promotion, media, etc.) are developed to maximize audience or revenue.
• Lead the division’s use of online analytics and reporting tools to evaluate performance. -
Promotions Manager
Diversified Business Communications
(Privately Held; 201-500 employees; Publishing industry)
April 1996 — June 2000 (4 years 3 months)
Monica Wright’s Education
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Boston College
BA , Philosophy / Studio Art , 1989 — 1993
Graduated with a double major in Philosophy and Studio Art - primarily in painting and drawing. Worked at WFNX and The Boston Phoenix for 4 years during school. Also worked at Lynch Murphy Walsh and Partners in their Marketing Department as an intern.
