
Copy and Analytics Manager at Musicnotes.com
Madison, Wisconsin Area

Copy and Analytics Manager at Musicnotes.com
Madison, Wisconsin Area
Monica incorporates multiple aspects related to content creation to help achieve her goals and the goals of businesses she works with.
* Experienced writer who pursues online and offline publications in fiction, non-fiction and entertainment.
* Content consultant who employs SEO best practices, social media tools, web analytics and technological trends to advise companies on brand development and reach.
* Social media professional who nurtures and grows multiple accounts to help extend reach using three key elements: transparency, relevancy and sincerity.
social media, copywriting, fiction writing
(Privately Held; Music industry)
May 2009 — Present (3 months)
As part of the Marketing and Editorial team, leverage online and offline communication channels with data-driven decision making to fulfill the goals of Musicnotes, Inc.
(Entertainment industry)
September 2003 — Present (5 years 11 months)
As project manager and reviewer for Flames Rising, I provide additional expertise and assistance for online and offline marketing efforts. Examples of the services I provide include: convention appearances and consulting, attracting and retaining content contributors, establishing brand identity and reach.
(Self-Employed; Writing and Editing industry)
January 1999 — Present (10 years 7 months)
Since 1999, I've pursued freelance writing assignments related to non-fiction and fiction publications with the goal of increasing and maintaining a current portfolio of publications.
My content consulting work is geared toward small businesses and started in January of this year. At this time, I am not pursuing any new clients.
(Internet industry)
September 2008 — May 2009 (9 months)
As part of the marketing team, I help develop the Musicnotes.com and the Mxtabs.net brands by providing web analytics support and copywriting. Currently, I also manage social media channels for Musicnotes.com and MXtabs.net,
(Privately Held; 51-200 employees; Internet industry)
December 2007 — July 2008 (8 months)
(Privately Held; 51-200 employees; Internet industry)
July 2008 — July 2008 (1 month)
(Privately Held; 51-200 employees; Internet industry)
April 2007 — December 2007 (9 months)
Search Engine Optimizers provide Netconcepts' A-list clientele with content that both search engines and humans will find equally appealing. Netconecpts' Search Optimization Specialists are trained to weave the right words into a page of content to drive the maximum amount of relevant search traffic and meet clients' branding and marketing needs. Search Optimization Specialists work closely with our team of natural search experts, contributing the ethically optimized content that plays such a vital role in Netconcepts' SEO programs.
Responsibilities included:
• Reviewing Web pages to determine their keyword focus
• Analyzing relevant keyword data quickly to determine the best keyword targets for individual Web pages
• Writing or optimizing concise, human- and search-friendly content
• Inserting HTML links into content to appropriate, relevant pages
B.A. , English with a Creative Writing Emphasis
Created and designed course structure for undergraduate degree by successfully competing in and completing additional coursework including: business, research, technical and public relations/media writing. Research writing was through honors-based course for a self-designed historical law project.
Completed two internships: one as public relations staffer for Badger State Games and the other as a graphic designer/photographer for a small newspaper.