Monica Short

Past

Marketing at SAFC Biosciences
Marketing Strategist at Cerner
Marketing - Cardiac Cath Lab portfolio at Tyco Healthcare/Mallinckrodt

Marketing at College of American Pathologists

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Education

Loyola University of Chicago - Graduate School of Business
University of Missouri-Columbia

Recommended

3 people have recommended Monica

Connections

71 connections

Industry

Marketing and Advertising

Monica Short’s Summary

Creative marketing solutions for products and services are necessary to overcome obstacles and market challenges.

As a Marketing professional with experience in developing and implementing creative market strategies and marketing plans, I manage product portfolios from strategic planning to tactical activities introducing new products, revitalizing existing ones and identifying product gaps; in the end overcoming obstacles and growing revenues.

Empowering team leader, highly adaptable and flexible; works well on cross functional teams with participants ranging from software engineers and scientists to senior executives and sales representatives.

Monica Short’s Specialties:

Revenue & Profit Growth I Strategic Planning I Product Market Planning and Positioning I Competitive Analysis I Market Assessment I Qualitative and Quantitative Market Research I New Product Development I Project Management I Pricing Analysis I Budget Planning I Brand Management I Collateral Design & Development I Media and Print Strategy I Positive Client and Vendor Relationships

American Society of Clinical Pathologists - MT (ASCP) License No. 174497

Monica Short’s Experience

Marketing

SAFC Biosciences

(Biotechnology industry)

2007 — 2009 (2 years )

Strategic and tactical marketing management of a cell culture product line used in drug development and manufacturing for biopharmaceuticals in the biopharmaceutical and pharmaceutical industries
Marketing Strategist

Cerner

(Public Company; CERN; Information Technology and Services industry)

2004 — 2006 (2 years )

Strategic and tactical marketing management of a $74.5 million enterprise unit spanning 8 product areas providing healthcare IT solutions for healthcare organizations and pharmaceutical life sciences collaborating with 21 directors with a marketing budgetary responsibility of approximately $300,000 and two Marketing specialists direct reports
Marketing - Cardiac Cath Lab portfolio

Tyco Healthcare/Mallinckrodt

(Medical Devices industry)

2002 — 2004 (2 years )

Strategic and tactical marketing management for cardiac catheterization and angiography product lines totaling over $24 million in revenues with a marketing budgetary responsibility of approximately $300,000 and a 130 person direct sales force
Marketing

College of American Pathologists

(Non-Profit; Non-Profit Organization Management industry)

1999 — 2002 (3 years )

Monica Short’s Education

Loyola University of Chicago - Graduate School of Business

MBA , Concentrations in Finance and Marketing , 1997 — 1999

Dean's Honor List
University of Missouri-Columbia

BHS , Medical Technology , 1981 — 1986

Activities and Societies:

Alpha Chi Sigma (National Chemistry Fraternity), Lambda Tau ( Medical Technology Honor Society), American Chemical Society