Monica Pisciella

Past

Marketing and business development manager at consulting company
Account at Cemit /Gruppo Mondadori
Project manager for Beijing Olympic Committee at Sportsworks (Australia)

1 more...

Education

Istituto Sociale
Università degli Studi di Torino

Connections

82 connections

Industry

Wine and Spirits

Monica Pisciella’s Summary

I usually hold positions of responsibility in contexts that require Marketing & Business development strategies, Communication, External relations, with particular expertise in the Wine and Tourism industry.

The relationship with the clients has primary importance, in the process of acquisition and management, as well as in the implementation and coordination of projects.

Strong knowledge of issues related to wine&food marketing and wine tourism.
Collaboration with VigneVini, wine professional magazine published by Sole 24 Ore.
Involved in cross media project about wine, also including web radio and tv.

Skilled in web 2.0 and innovative communication strategies, I designed and currently manage the wine blog www.wineup.it and the related Wineup Linkedin group, Twitter and Flickr pages.

As a self motivated, I have a clear preference for open and dynamic environments, preferably international.
Experienced in team management.

Assertive, positive, dynamic, curious, creative, indipendent, result oriented personality. I feel confortable with complex and courageous projects and the possibility to run them as a lead.
Intellectually restless, I believe in the importance of innovation and change as a competitive advantage.
I love reading plenty of books, newspaper, websites, blogs, for the pleasure of reading and also to keep update.

Monica Pisciella’s Specialties:

Wine and tourism marketing & business development, sales&marketing, project management, product management, PR, press office.
Main sectors: wine&food, tourism & leisure, cosmetics, service industry

Monica Pisciella’s Education

Istituto Sociale

Liceo classico 1986 — 1991
Università degli Studi di Torino

Economics

My graduation thesis in Marketing summarized a full year of research about the comparison between marketing strategies of Australian and Italian wine producers, especially for the premium to icon/super icon segment.

I currently keep on researching into international markets and wine marketing, especially into the Asian market and consumers.

Activities and Societies:

Aiesec

Additional Information

Monica Pisciella’s Interests:

Sales and marketing in international markets: wine, consumer goods, cosmetics. Foreign languages and cultures: English (fluent) French (basic). Kart racings, books, theatre, fitness, music