Monica Levy

Current

Senior Consultant at B2P (Brands to People)

Past

Exec. Director, Brand & Corp Communications at Johnson Controls
Director, Corporate Marketing Communications at Motorola
Mgr., Corporate Communication at Square D Company/Schneider Electric

Dir, Sales and Marketing at Computer Components Corporation
Director, Marketing and Communications at University of North Carolina at Chapel Hill
Assistant Account Executive at Burson-Marsteller

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3 more...

Education

The George Washington University Law School
University of Delaware

Recommended

22 people have recommended Monica

Connections

399 connections

Industry

Marketing and Advertising

Websites

Monica Levy’s Summary

Marketing and communications leader with over 20 years of global experience in consumer and B2B brands. Strengths in strategic direction, tactical execution and team building across multiple business units and geographies.

Monica Levy’s Specialties:

brand strategy and planning, market research and analytics, identity development and implementation, advertising, public and media relations, promotion, web, online marketing/SEM, SEO, and social media, collateral development, event management, multi-media, customer acquisition and retention, channel support, new product launches, internal and employee communications, speechwriting and presentations for executives

Monica Levy’s Experience

Senior Consultant

B2P (Brands to People)

(Marketing and Advertising industry)

February 2009 — Present (10 months)

B2P (Brands to People) is a marketing consultancy that advises large, global companies on managing their brands across business units and geographic borders.

Twitterers: Follow me @mjlevy
Exec. Director, Brand & Corp Communications

Johnson Controls

(Public Company; JCI; Facilities Services industry)

January 2005 — February 2009 (4 years 2 months)

Johnson Controls is a global, diversified multi-industrial firm, $38B in revenue, with offices in 1300 locations serving customers in 125 countries.

I led a global team in developing, integrating and measuring the effectiveness of enterprise-wide marketing and communications efforts, including:

- global brand strategy and planning
- identity development and implementation
- advertising & promotion
- public and media relations, social media
- global web environment
- brand research, measurement and analytics

Results the team delivered included:

• a new corporate vision, brand architecture, portfolio development process, and brand health metrics to improve management of current brands and acquisitions/divestitures of new properties.

• an elevated company profile, including a 400% increase in global media coverage, 30% recall of new campaign tagline, comprehensive brand guidelines, and brand implementation across 1,300 locations in 75 countries in 18 months.

• a modernized and internationalized web presence, with a 20% increase in web traffic and online ad/search click-through rates of up to 30%.

• improved employee understanding and scores on brand-related pride/morale to exceed 85% positive ratings.

• 10% – 50% savings in local execution of materials, improved continuity and consistency of marketplace image, and faster development cycles.
Director, Corporate Marketing Communications

Motorola

(Public Company; MOT; Telecommunications industry)

September 1995 — December 2004 (9 years 4 months)

Motorola is a $30B+ global telecommunications provider, with 100,000+ employees. During my 9+ year tenure, I held 5 progressively responsible positions in the company's business units and at the corporate headquarters.

I led teams in improving the corporation's brand, and helped to drive revenues and margins, through:

- brand research and insight
- advertising and promotion
- public and media relations
- event management
- sales force support
- product introductions
- customer acquistion, loyalty and retention programs
- merchandising and packaging

The teams delivered results that included:

• a new brand strategy, positioning and messaging across business sectors and targeted constituencies.

• improved marketplace consistency across business unit image and messaging and $1M in savings via global infrastructure for communications resources.

• a stronger thought leadership platform and position as technology driver.

• improved use and reduced costs of corporate museum & conference center.

• a 20% increase in revenue from key accounts by bundling products and services across business sectors.

• 15% advertising cut-through scores and an elevated global brand ranking (from #12 to #4.)

• use of research in determining creative approach for point-of-sale and a streamlined set of processes for developing global packaging and merchandising that decreased expenses by 30%.
Mgr., Corporate Communication

Square D Company/Schneider Electric

(Public Company; 10,001 or more employees; Electrical/Electronic Manufacturing industry)

March 1989 — August 1995 (6 years 6 months)

Mgr., AC Drives Communication, Controls Business
Mgr, Marketing Services, Automation & Controls Business
Mgr., Corporate Communication
Dir, Sales and Marketing

Computer Components Corporation

(Consumer Electronics industry)

March 1987 — March 1989 (2 years 1 month)

- sales & marketing
- management of inbound/outbound call center
- advertising & promotion
- collateral development
- P&L responsibility
Director, Marketing and Communications

University of North Carolina at Chapel Hill

(Educational Institution; Higher Education industry)

June 1985 — March 1987 (1 year 10 months)

- marketing and communications strategy and planning
- preparation of congressional testimony and white papers
- collateral development
Assistant Account Executive

Burson-Marsteller

(Public Company; WPPGY; Public Relations and Communications industry)

January 1982 — May 1985 (3 years 5 months)

- media relations
- event management
- account coordination and planning

Monica Levy’s Education

The George Washington University Law School

j.d. , law , 1982 — 1985

completed 2.5 years of a 4-year program.
University of Delaware

B.A. , communications, political science , 1979 — 1981

completed BA in 5 semesters