Monica Bower

Current

Director of Marketing at 3X Systems

Past

Marketing & Communications at Radiant Technology
Vice President of Marketing at PaydayPERX
Director of Marketing at PaydayPERX

Internet Executive Producer at PaydayPERX
Director of Marketing at CinemAd Media
Art Director at CinemAd Media
Marketing Designer at Macola Software/Exact Software

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4 more...

Education

The Ohio State University

Recommended

3 people have recommended Monica

Connections

154 connections

Industry

Computer Hardware

Websites

Monica Bower’s Summary

Starting off inside a fairly large (especially by today's standards) software development company with a stable, strict and fairly rigid hierarchy of job roles and titles, I ended up in marketing design by a happenstance that might be apocryphal but which I remember as being true - the person who had the job I moved into had gone on vacation and decided not to return at all. As such I didn't have a lot of space or time for mistakes or failures and I found this to be my preferred environment, one I have pursued ever since.

Currently I'm the manager of all aspects of Marketing at 3x Systems, an innovative remote data backup provider (in an industry not really known for innovation, oddly enough). The position presents a number of exciting challanges and opportunities for explosive growth and success, and takes me back to my tech roots where I started off in marketing back in the mid 90's. It's amazing how much the industry has changed since then, but what's even more interesting are what similarities still remain and how many old pithy marketing quotes are even more valid today than they may have been ten, twenty, or fifty years ago.

Monica Bower’s Specialties:

Core Idea and brand development workshops; teaching-level expertise with Adobe Photoshop CS3; a broad understanding of practical web design and coding in HTML with CSS, PHP, mySQL; Extensive experience with Flash and Actionscript; everything you might want to know about printing payroll checks, w2 forms and envelopes, inserts, and marketing materials...

Monica Bower’s Experience

Director of Marketing

3X Systems

(Privately Held; Computer Hardware industry)

August 2009 — Present (4 months)

Oversight of the full suite of marketing activities at 3x Systems. Rapacious consumer of data and generous producer of ideas based upon it. Active and passive mode, online and offline, using scalable methods, and occasionally the not-so-scalable or singular method too when it works. What works? Creativity and revenue are friends, not enemies.
Marketing & Communications

Radiant Technology

(Privately Held; Information Technology and Services industry)

April 2009 — August 2009 (5 months)

Responsible for all marketing areas from the core idea on up. Defining all target markets, best revenue streams, deploying and directing sales and product training, revising the website, managing trade shows, planning and executing marketing media campaigns, behavioral targeting research, client research, developing highly usable systems and client-touch products that reflect the company's obsession with product expertise accessible by all customers, as well as all employees.
Vice President of Marketing

PaydayPERX

(Privately Held; Marketing and Advertising industry)

January 2008 — April 2009 (1 year 4 months)

Responsible for every aspect of marketing and market performance at PaydayPERX in all three of its different business lines. Developed profitable relationships and revenue streams with TALX, Purchasing Power, Macy’s, Inc, and Darden Restaurants. Created and deployed the online product, corporate website, and all social media efforts. Negotiated advantageous affiliate marketing relationships with over a hundred retailers for placement on PaydayPERX employee mall sites. Provided sales support to reach 32% over revenue goal in 2007.
Director of Marketing

PaydayPERX

(Privately Held; 11-50 employees; Marketing and Advertising industry)

July 2004 — January 2008 (3 years 7 months)

Development of marketing materials and initiatives, managing advertising campaign results; overseeing art direction and print layout; Executive producer of Internet products.
Internet Executive Producer

PaydayPERX

(Privately Held; Marketing and Advertising industry)

July 2006 — December 2007 (1 year 6 months)

Design, Development, and ongoing management of all aspects of the PaydayPERX internet products, internal and external.
Director of Marketing

CinemAd Media

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 2000 — September 2001 (1 year 5 months)
Art Director

CinemAd Media

(Privately Held; 11-50 employees; Marketing and Advertising industry)

1998 — 2000 (2 years )
Marketing Designer

Macola Software/Exact Software

(Computer Software industry)

1993 — 1998 (5 years )

Marketing and sales support materials development. Advertising campaign creation, design, analysis; Informational product marketing support materials design/creation; multimedia CD development, conference support, presentation template design, early website development.