Molly Kittle

Molly Kittle

VP Digital Strategy

San Francisco Bay Area
Online Media

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Molly Kittle's Overview

  • VP Digital Strategy at Bunchball

500+ connections


Molly Kittle's Experience

VP Digital Strategy


December 2011Present (2 years 10 months)

Molly Kittle's Projects

  • USA Network Club Psych

    • July 2010 to Present

    So proud to have our SaaS platform Nitro powering this highly successful Digital Loyalty Program for the show Psych on USA Network.

  • Wendy's Fry-For-All

    • December 2010 to February 2011

    Leveraging Facebook’s new graph API release, one of Wendy's most successful Facebook applications ever netted 40,000 new user signups in the first 72 hours live.

    Users posted a small box of virtual fries to their Facebook wall, and encouraged friends to "pick" a fry from their box. Each time a fry is picked, both the user and their friend entered themselves into the sweepstakes. When a box is emptied, a coupon for a free box of fries was unlocked, and the user is encouraged to go to the next level and "unlock" a larger box of fries. By posting this promotion to their Facebook stream, participants also became a viral marketing team for the rollout of Wendy's Natural Cut Fries.

    The application generated unprecedented earned media eclipsing 100,000 new users on Facebook during the 46-day campaign.

Molly Kittle's Skills & Expertise

  1. Digital Strategy
  2. Digital Marketing
  3. Social Media
  4. Social Media Marketing
  5. User Experience
  6. Gamification
  7. Business Development
  8. Digital Media
  9. Mobile Applications
  10. Strategic Partnerships
  11. Strategy
  12. Online Advertising
  13. Mobile Marketing
  14. Product Development
  15. Start-ups
  16. Mobile Devices
  17. CRM
  18. Product Marketing
  19. SEO
  20. Lead Generation
  21. Public Relations
  22. Advertising
  23. E-commerce
  24. Online Marketing
  25. Integrated Marketing
  26. Analytics
  27. Web Analytics
  29. Product Management

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Molly Kittle's Additional Information

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  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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