Mo Elnadi

Current

• Country Cluster Internet Manager UK, Ireland & South Africa at Philips

Past

• Online Sales and Service Manager at Vodafone Group
• Intranet Consultant at Vodafone UK
• Web Consultant at Vodafone Egypt

• Online Marketing Manager at ITWorx
• Apple & Silicon Graphics Product Manager at Trade Land Egypt
• Pre-press & Digital Video Specialist at Microland Computer

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Recommended

22 people have recommended Mo

Connections

500+ connections

Industry

Online Media

Websites

• My Website
• My Blog
• My Portfolio

Mo Elnadi’s Summary

Mo's diversified online background focuses on developing online marketing strategies, digital campaigns and eCommerce initiatives focusing on enhancing the end-to-end customer experience, with a proven track record of developing and driving multiple online marketing value propositions from business model to post-rollout measurement.

As an online marketing professional Mo is regularly invited to give early recommendations on future beta online services by Google and Microsoft. His MBA thesis focuses on Social Media value as part of the Marketing Mix.

• Strong international profile -- multinational experience working with clients and different cultures within EMEA and WENA markets within Philips, Vodafone, Microsoft DSC, ITWorx, Corel, Adobe, Otis elevator, Panasonic, and MobiNil.

• Management and negotiation skills -- Experience of working in a matrix environment defining clear KPIs and objectives, creating business cases, managing multiple projects and budgets simultaneously, delivering initiatives through influencing stakeholders across different management levels, and working with remote cross-border teams and agencies.

• Excellent knowledge of search engine optimisation, planning and executing online marketing campaigns, viral marketing and word of mouth social networking activities.

• Deep knowledge of online-related technology, and usability guidelines -- Acting as the key interface between technology teams, vendors and different business stakeholders.

• Hands-on experience with customer research and Web Analytics tools -- and formulating action plans based on insights.

• Experience of working across various channels and industry sectors – including Online, marketing, IT, FMCG, Telecomms and call centres.

• Used to operating in multicultural and virtual team working environments.

Interested in networking with professionals who are involved in Online Marketing, Social Media and Viral Marketing.

Languages spoken: English, Arabic.

Mo Elnadi’s Specialties:

Online marketing strategy, social media marketing, Digital Marketing, Google campaigns, digital strategy, ecommerce strategies, viral marketing, Online Marketing, Search Engine Optimisation, Facebook campaigns, Blog Relations, social networks, search engine optimisation, SEO, project management, web development, content management, online communities, online customer experience, usability, web analytics, WebTrends, Google, Facebook, Omniture, digital photography, EMEA, UK, Middle East, Egypt

Mo Elnadi’s Experience

• Country Cluster Internet Manager UK, Ireland & South Africa

  Philips

  (Public Company; PHG; Consumer Electronics industry)

  June 2007 — Present (2 years 6 months)

  Managing a cross-sector online marketing team responsible for ensuring a best in class user experience, defining and delivering online marketing strategy and campaigns, raising online brand value and Net Promoter Score. Working directly with the Area Marketing Officer, the National Marketing Board and remotely with a number of senior Global Marketing stakeholders and agencies.

• Online Sales and Service Manager

  Vodafone Group

  (Public Company; VOD; Telecommunications industry)

  August 2005 — July 2007 (2 years )

  Enhanced the EMEA region online sales and service capabilities roadmap delivering an enjoyable and profitable end-to-end online customer experience across eCommerce sites in international markets.

• Intranet Consultant

  Vodafone UK

  (Public Company; 5001-10,000 employees; VOD.L; Telecommunications industry)

  2004 — August 2005 (1 year )

  Managed an online project with the objective of raising efficiency of call centre agents and telesales staff by re-designing and optimizing their online knowledgebase to ensure delivery of accurate and timely content.

• Web Consultant

  Vodafone Egypt

  (Public Company; 1001-5000 employees; VODE; Telecommunications industry)

  2002 — 2004 (2 years )

• Online Marketing Manager

  ITWorx

  (Privately Held; 201-500 employees; Information Technology and Services industry)

  1997 — 2004 (7 years )

  Creative and online marketing role with web site management responsibility for an international offshore development firm.

• Apple & Silicon Graphics Product Manager

  Trade Land Egypt

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  1994 — 1996 (2 years )

• Pre-press & Digital Video Specialist

  Microland Computer

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  1993 — 1994 (1 year )

Additional Information

Mo Elnadi’s Websites:

• My Website
• My Blog
• My Portfolio

Mo Elnadi’s Interests:

Web 2.0, Web 3.0, social networking, blogging, User Experience, SEO, Online Marketing, user-centric design, Virtual Communities, search engines, Prjoect Management, Content Management, Taxonomy, Usability, new technology, metadata, Beta testing, knowledge management, information architecture, Intranet, web analytics, Music, Photography

Mo Elnadi’s Groups:

Wikipedia, El-Shella, Flickr, MENSA, Volunteer Regional Editor Editall at Dmoz, ChefMoz & MusicMoz.
Beta tester for: Google, Microsoft, TrendMicro and Mailfrontier.

•    Philips
•    Facebook.com
•    Google Group
•    LinkedIn Groups Product Forum
•    Online Marketing Media
•    Vodafone Alumni Group
•    University of Surrey MBA Network
•    adtech London
•    Jobs
•    User Experience ME

Mo Elnadi’s Honors:

Finalist, The Stockholm eChallenge Awards, May 2000
Finalist in Dubai Internet City eBusiness Awards 2000
Winner of Exceptional Idea award from Dubai Idea-Oasis 2000

Mo Elnadi’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch