
Country Internet Manager UK, Ireland and South Africa
London, United Kingdom

Country Internet Manager UK, Ireland and South Africa
London, United Kingdom
For the past 10 years, Mo’s online expertise focused on Online Marketing, eCommerce and Search Engine Optimization (SEO), with deep knowledge of end-to-end online customer experience roadmaps.
Mo is well versed in online digital strategies as well as usability best practices, web 2.0, social media campaigns, and web analytics.
Mo has spearheaded several Online/eCommerce portal projects for multinational corporations in the EMEA region and US including: Vodafone, Philips, Microsoft, Corel, Adobe, Otis, Carrier, Panasonic, MobiNiL, and UTC.
As an online marketing professional Mo is regularly invited to give early recommendations on future online services by Google and Microsoft.
Interested in networking with professionals who are involved in Online Marketing, Social Media, Search Engine Optimisation, Viral Marketing and User Centric Design.
Languages spoken: English, Arabic.
Driving effective online marketing strategy, Google campaigns, digital strategy, ecommerce strategies, viral marketing, Online Marketing, Search Engine Optimisation, Facebook campaigns, Blog Relations, social media marketing, social networks, search engine optimisation, SEO, project management, web development, content management, online communities, online customer experience, usability, web analytics, WebTrends, Google, Facebook, Omniture, digital photography, EMEA, UK, Middle East, Egypt
(Public Company; PHG; Consumer Electronics industry)
June 2007 — Present (2 years 2 months)
Managing a cross-sector online marketing team responsible for ensuring a best in class user experience, defining and delivering online marketing strategy and campaigns, raising online brand value and Net Promoter Score. Working directly with the Area Marketing Officer, the National Marketing Board and remotely with a number of senior Global Marketing stakeholders and agencies.
(Public Company; VOD; Telecommunications industry)
August 2005 — July 2007 (2 years)
Enhanced the EMEA region online sales and service capabilities roadmap delivering an enjoyable and profitable end-to-end online customer experience across eCommerce sites in international markets.
(Public Company; 5001-10,000 employees; VOD.L; Telecommunications industry)
2004 — August 2005 (1 year)
Managed an online project with the objective of raising efficiency of call centre agents and telesales staff by re-designing and optimizing their online knowledgebase to ensure delivery of accurate and timely content.
(Privately Held; 201-500 employees; Information Technology and Services industry)
1997 — 2004 (7 years)
Creative and online marketing role with web site management responsibility for an international offshore development firm.
(Public Company; 1001-5000 employees; VODE; Telecommunications industry)
2002 — 2004 (2 years)
(Privately Held; 51-200 employees; Information Technology and Services industry)
1994 — 1996 (2 years)
(Privately Held; 11-50 employees; Information Technology and Services industry)
1993 — 1994 (1 year)
Web 2.0, Web 3.0, social networking, blogging, User Experience, SEO, Online Marketing, user-centric design, Virtual Communities, search engines, Prjoect Management, Content Management, Taxonomy, Usability, new technology, metadata, Beta testing, knowledge management, information architecture, Intranet, web analytics, Music, Photography
Wikipedia, El-Shella, Flickr, MENSA, Volunteer Regional Editor Editall at Dmoz, ChefMoz & MusicMoz.
Beta tester for: Google, Microsoft, TrendMicro and Mailfrontier.
Finalist, The Stockholm eChallenge Awards, May 2000
Finalist in Dubai Internet City eBusiness Awards 2000
Winner of Exceptional Idea award from Dubai Idea-Oasis 2000