
Country Internet Manager UK, Ireland and South Africa
Reading, United Kingdom

Country Internet Manager UK, Ireland and South Africa
Reading, United Kingdom
For the past 10 years, Mo’s online expertise focused on Online Marketing, eCommerce and Search Engine Optimization (SEO), with deep knowledge of end-to-end online customer experience roadmaps.
Mo is well versed in online sales strategies as well as usability best practices, web 2.0, social media, and web analytics.
Mo has spearheaded several Online/eCommerce portal projects for multinational corporations in US and the EMEA region including: Vodafone, Philips, Microsoft, Corel, Adobe, Otis, Carrier, Panasonic, MobiNiL, UTC, Mimio.
As an online professional Mo is regularly invited to give early recommendations on future online services by Google and Microsoft.
Interested in networking with professionals who are involved in Online Marketing, Content Management, Social Networks, Search Engines, Viral Marketing and User Centred Design.
Languages spoken: English, Arabic.
Google Campaigns, digital strategy, viral marketing, web development, Project Management, Content Management, Online Marketing, Search Engine Optimization, Blog Relations, social media marketing, social networks, search engine optimisation, SEO, online communities, online customer experience, usability, web analytics, WebTrends, Google, Omniture, Ultraseek, Overture, Autonomy, digital photo retouching and restoration, EMEA, UK, Middle East, Egypt
(Public Company; 10,001 or more employees; Consumer Electronics industry)
June 2007 — Present (1 year 4 months)
(Public Company; 10,001 or more employees; VOD; Telecommunications industry)
August 2005 — July 2007 (2 years)
Designed the global Online Sales & Service capability roadmap and Customer Experience strategy for client facing sites and eCommerce portals.
(Public Company; 5001-10,000 employees; VOD.L; Telecommunications industry)
2004 — August 2005 (1 year)
Managed an online project with the objective of raising efficiency of call centre agents and telesales staff by re-designing and optimizing their online knowledgebase to ensure delivery of accurate and timely content.
(Privately Held; 201-500 employees; Information Technology and Services industry)
1997 — 2004 (7 years)
Creative and online marketing role with web site management responsibility for an international offshore development firm.
(Public Company; 1001-5000 employees; VODE; Telecommunications industry)
2002 — 2004 (2 years)
(Privately Held; 51-200 employees; Information Technology and Services industry)
1994 — 1996 (2 years)
(Privately Held; 11-50 employees; Information Technology and Services industry)
1993 — 1994 (1 year)
Web 2.0, Web 3.0, social networking, blogging, User Experience, SEO, Online Marketing, user-centric design, Virtual Communities, search engines, Prjoect Management, Content Management, Taxonomy, Usability, new technology, metadata, Beta testing, knowledge management, information architecture, Intranet, web analytics, Music, Photography
Wikipedia, El-Shella, Flickr, MENSA, Volunteer Regional Editor Editall at Dmoz, ChefMoz & MusicMoz.
Beta tester for: Google, Microsoft, TrendMicro and Mailfrontier.
Finalist, The Stockholm eChallenge Awards, May 2000
Finalist in Dubai Internet City eBusiness Awards 2000
Winner of Exceptional Idea award from Dubai Idea-Oasis 2000