
Partner & Director of Design at Normative
Toronto, Canada Area

Partner & Director of Design at Normative
Toronto, Canada Area
Somebody needs to make the future more evenly distributed. I thought I'd give it a shot.
10+ years of experience solving tough design problems for organizations ranging from technology startups to Fortune 50 companies
Expertise in Design Strategy, Business Strategy, Systems Thinking, Spatial Technology, Information Architecture, Interaction Design, Design Research, Team Leadership, and being glue.
(Accounting industry)
November 2008 — Present (9 months)
Adviser to the leadership team of the IA Institute, providing input on business and practice strategy across a range of institute initiatives.
(Privately Held; Design industry)
August 2008 — Present (1 year)
Normative was created to solve problems at the intersection of design, digital technology and business strategy. We believe that tackling modern design problems requires a different, more visionary approach.
Normative provides world-class services in human centered design, design strategy and digital product development. We help companies to create new and better classes of experiences.
(Marketing and Advertising industry)
2008 — 2008 (less than a year)
Instructor at the Miami Ad School campus in San Francisco, teaching account planning and new business development.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
September 2007 — August 2008 (1 year)
Leader of the Insight and Planning Group at Critical Mass Toronto. Accountable for team leadership and performance as well as practice innovation and practitioner mentorship across a number of disciplines including Account Planning, Information Architecture, Web Analytics, Research Methods and Business Analysis.
Direct management of a team of 20+ members across 7 accounts including Planning Directors, Experience Planners, Information Architects, Web Analytics Specialists, Design Researchers and Business Analysts.
(Educational Institution; 5001-10,000 employees; Higher Education industry)
September 2006 — December 2007 (1 year 4 months)
Sessional Course Director in Social Software and Web Mapping Technology.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
January 2007 — August 2007 (8 months)
Experience and Account Planner working on strategic user experience design initiatives with company clients.
(Public Company; 201-500 employees; Online Media industry)
October 2005 — January 2007 (1 year 4 months)
Senior Information Architect, focusing on strategic and tactical information architecture as well as interaction design and user research. Led a team of information architects working on complex transactional sites. Practice lead responsibilities focused on mentoring and supporting other information architects within the organization, championing the value of information architecture as a key stakeholder on project teams and helping to drive the evolution of the information architecture practice and role within the company.
(Privately Held; 11-50 employees; Internet industry)
July 2005 — October 2005 (4 months)
IA and IxD work to support UX initiatives with external company clients.
(Privately Held; 51-200 employees; Internet industry)
May 2005 — July 2005 (3 months)
Contract Business Analyst specializing in User Interface design for financial services clients.
(Privately Held; 11-50 employees; Internet industry)
April 2003 — August 2004 (1 year 5 months)
Interaction design, interface design and information architecture work for variety of clients and internal products, focusing on web-based geospatial technologies.
(Information Technology and Services industry)
January 2000 — November 2002 (2 years 11 months)
Web development for ProCarta and for clients using ProCarta-based intranet and knowledge management tools.
Masters , Information Architecture & Environments , 2003 — 2005
Information Architecture Institute Research Grant Recipient (2005)
BES Honours , Geographic Information Systems , 1999 — 2003
Senior Honours Work Award - Best Undergraduate Thesis (2003)
IAI, DMI, AIGA, UXNet, UX Irregulars, Overlap, IEE 08