Michelle McManus

Michelle McManus

Director Digital Marketing at AIG, Aspiring Ukulele Musician

Greater Nashville Area
Marketing and Advertising

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Michelle McManus's Overview

  • Director Digital Marketing at AIG
  • Co Founder at TFG Farm

500+ connections


Michelle McManus' Summary

I am Director, Digital Marketing at American International Group, Inc. (AIG), a leading international insurance organization. Prior to working for AIG, I spent nearly 11 years working for the Nashville-based global logistics company OHL.

I have a varied range of skills which include search engine optimization, social media, social compliance and policy, copy writing, trend analysis, branding and product promotion, development of consumer loyalty and rewards programs, and gamification techniques.

I am a former Microsoft Dynamics CRM administrator and played an instrumental role in the migration to Salesforce.com. I have overseen the complete overhaul of a global website, built an intranet site, and managed client engagement programs utilizing Eloqua, Marketo and now Exacttarget.

I have served as past e-Communications Chair for the Transportation Marketing and Communications Association, founded a community website, a blogger and podcaster group, received acknowledgments in two books. I appeared in the November 2010 issue of Fast Company in an article on their Influence Project. I ranked in the top 10% of online influencers.

I have a first degree black belt and am an assistant instructor of Chil Sung Kwan Tang Soo Do.

Member of Linkedin since June 2005.

Specialties: Social Media Marketing, New Media, Search Engine Optimization, SEO, Public Speaker, Author, Entrepreneur, Drupaler, Marketo Admin, Microsoft CRM Admin, Digital Marketing Strategy, ExactTarget, Social Business Engineering, Salesforce.com and Marketing Automation


Michelle McManus' Experience

Director Digital Marketing


March 2014Present (7 months) Greater Nashville Area

Co Founder

TFG Farm

August 2013Present (1 year 2 months) TBD

Michelle McManus' Projects

  • 2009 OHL Top Gun Competition

    • November 2009 to Present
    Team Members: Michelle McManus

    Film and deliver final video with no budget.

  • OHL Commercial

    • January 2010 to Present

    Worked with production company, interactive agency, talent, and communications department to produce and distribute film.

  • 2010 OHL Top Gun Competition Trailer

    • November 2010 to Present
    Team Members: Michelle McManus

    Filmed and produced trailer for the 2011 Top Gun Competition. No budget.

Michelle McManus' Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Children
      • Civil Rights and Social Action
      • Disaster and Humanitarian Relief
      • Economic Empowerment
      • Education
      • Environment
      • Human Rights
      • Poverty Alleviation
      • Science and Technology
    • Organizations I support:

      • Habitat for Humanity International
      • Second Harvest Food Bank

Michelle McManus' Certifications

  • 1st Dan

    • Chil Sung Kwan Tang Soo Do Federation
    • License 41
    • June 2012

Michelle McManus' Publications

  • The 3PL Executive

    • International Warehouse and Logistics Association
    • December 2005

    Co authored article on Blogging 101.

  • The 3PL Executive

    • International Warehouse Logistics Association
    • October 2006

    Co-authored Blogging 101: A Refresher Course.

Michelle McManus' Skills & Expertise

  1. Online Marketing
  2. Internet Strategy
  3. SEO
  4. Organic Search
  5. Insurance
  6. Social Media
  7. Community Management
  8. Social Branding
  9. Content Marketing
  10. Digital Strategy
  11. Earned Media
  12. Social Networking
  13. Self Defense
  14. Martial Arts
  15. Digital Marketing
  16. Social Business
  17. Loyalty Programs
  18. Rewards Programs
  19. Gamification
  20. social media compliance
  21. Compliance
  22. Online Advertising
  23. Social Media Marketing
  24. Web Analytics
  25. Corporate Branding
  26. Strategy
  27. Lead Generation
  28. Web Development
  29. New Business Development
  30. Google Analytics
  31. Email Marketing Software
  32. Marketing Automation
  33. CRM
  34. Salesforce.com
  35. Microsoft Dynamics
  36. Eloqua
  37. Marketo
  38. ExactTarget
  39. Lead Nurturing
  40. Drip Marketing
  41. Protegent Social Media Surveillance
  42. Marketing
  43. Badgeville
  44. Radian6
  45. WordPress
  46. Interactive Marketing
  47. Email Marketing
  48. Dreamweaver
  49. Illustrator
  50. Adobe Fireworks

View All (50) Skills View Fewer Skills

Michelle McManus' Additional Information


Zumba, Chil Sung Kwan Tang Soo Do, Karate, Mandarin Chinese, Hiking, Music, Healthy Living, Meditation, Art, Language, Science, Psychology, Physics

Groups and Associations:

Founded the Smyrna, TN Blogger and Podcaster's Group which grew to become the Middle Tennessee Blogger and Podcaster's Group, Founded This is Smyrna, TN, Former member of CSCMP, Former e-Communications Chair TMCA

Honors and Awards:

-2010 Award of Merit for Website Redesign Project - TMCA
-2010 - NAMA Achievement in Marketing Award Finalist B2B Category
-2008 - NAMA Achievement in Marketing Award Finalist
-2008 - Circle of Excellence Award (OHL)
-2007 September - Featured in the Rutherford Daily News Journal
-2006 - Award of Merit, New Media Category - TMCA
-Best Blog in Tennessee Award - This is Smyrna, TN
-Acknowledged in "Building a Blog: A WordPress Guide for Real Estate Professionals"
-Featured in the book "Wrinkles" by Kathy Tyson.
-Co-authored blogging articles published in 3PL Executive.
-Panelist at Belmont University on the subject of blogging
-Round Table Speaker and Presenter at Transportation Marketing and Communications Association (TMCA): SEO, Social Media, Podcasting, and Linkedin
-Founded the Middle Tennessee Blogger and Podcaster's Group
-Founder This Is Smyrna, TN community website
-Past (2006) TMCA e-Communications Chair

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