Director Digital Marketing at AIG, Aspiring Ukulele Musician
- Greater Nashville Area
- Marketing and Advertising
Michelle McManus's Overview
- Director Digital Marketing at AIG
- Co Founder at TFG Farm
Michelle McManus' Summary
I am Director, Digital Marketing at American International Group, Inc. (AIG), a leading international insurance organization. Prior to working for AIG, I spent nearly 11 years working for the Nashville-based global logistics company OHL.
I have a varied range of skills which include search engine optimization, social media, social compliance and policy, copy writing, trend analysis, branding and product promotion, development of consumer loyalty and rewards programs, and gamification techniques.
I am a former Microsoft Dynamics CRM administrator and played an instrumental role in the migration to Salesforce.com. I have overseen the complete overhaul of a global website, built an intranet site, and managed client engagement programs utilizing Eloqua, Marketo and now Exacttarget.
I have served as past e-Communications Chair for the Transportation Marketing and Communications Association, founded a community website, a blogger and podcaster group, received acknowledgments in two books. I appeared in the November 2010 issue of Fast Company in an article on their Influence Project. I ranked in the top 10% of online influencers.
I have a first degree black belt and am an assistant instructor of Chil Sung Kwan Tang Soo Do.
Member of Linkedin since June 2005.
Specialties: Social Media Marketing, New Media, Search Engine Optimization, SEO, Public Speaker, Author, Entrepreneur, Drupaler, Marketo Admin, Microsoft CRM Admin, Digital Marketing Strategy, ExactTarget, Social Business Engineering, Salesforce.com and Marketing Automation
Michelle McManus' Experience
Director Digital Marketing
March 2014 – Present (7 months) Greater Nashville Area
Michelle McManus' Projects
Team Members: Michelle McManus
- November 2009 to Present
Film and deliver final video with no budget.
- January 2010 to Present
Worked with production company, interactive agency, talent, and communications department to produce and distribute film.
Team Members: Michelle McManus
- November 2010 to Present
Filmed and produced trailer for the 2011 Top Gun Competition. No budget.
Michelle McManus' Volunteer Experience & Causes
Causes I care about:
- Arts and Culture
- Civil Rights and Social Action
- Disaster and Humanitarian Relief
- Economic Empowerment
- Human Rights
- Poverty Alleviation
- Science and Technology
Organizations I support:
- Habitat for Humanity International
- Second Harvest Food Bank
Michelle McManus' Certifications
- Chil Sung Kwan Tang Soo Do Federation
- License 41
- June 2012
Michelle McManus' Publications
Michelle McManus' Skills & Expertise
- Online Marketing
- Internet Strategy
- Organic Search
- Social Media
- Community Management
- Social Branding
- Content Marketing
- Digital Strategy
- Earned Media
- Social Networking
- Self Defense
- Martial Arts
- Digital Marketing
- Social Business
- Loyalty Programs
- Rewards Programs
- social media compliance
- Online Advertising
- Social Media Marketing
- Web Analytics
- Corporate Branding
- Lead Generation
- Web Development
- New Business Development
- Google Analytics
- Email Marketing Software
- Marketing Automation
- Microsoft Dynamics
- Lead Nurturing
- Drip Marketing
- Protegent Social Media Surveillance
- Interactive Marketing
- Email Marketing
- Adobe Fireworks
Michelle McManus' Additional Information
Zumba, Chil Sung Kwan Tang Soo Do, Karate, Mandarin Chinese, Hiking, Music, Healthy Living, Meditation, Art, Language, Science, Psychology, Physics
- Groups and Associations:
Founded the Smyrna, TN Blogger and Podcaster's Group which grew to become the Middle Tennessee Blogger and Podcaster's Group, Founded This is Smyrna, TN, Former member of CSCMP, Former e-Communications Chair TMCA
- Honors and Awards:
-2010 Award of Merit for Website Redesign Project - TMCA
-2010 - NAMA Achievement in Marketing Award Finalist B2B Category
-2008 - NAMA Achievement in Marketing Award Finalist
-2008 - Circle of Excellence Award (OHL)
-2007 September - Featured in the Rutherford Daily News Journal
-2006 - Award of Merit, New Media Category - TMCA
-Best Blog in Tennessee Award - This is Smyrna, TN
-Acknowledged in "Building a Blog: A WordPress Guide for Real Estate Professionals"
-Featured in the book "Wrinkles" by Kathy Tyson.
-Co-authored blogging articles published in 3PL Executive.
-Panelist at Belmont University on the subject of blogging
-Round Table Speaker and Presenter at Transportation Marketing and Communications Association (TMCA): SEO, Social Media, Podcasting, and Linkedin
-Founded the Middle Tennessee Blogger and Podcaster's Group
-Founder This Is Smyrna, TN community website
-Past (2006) TMCA e-Communications Chair