Manosh Markos

Current

• Director, HR Services & International Mobility at Harrah's Entertainment

Past

• President's Associate at Harrah's Entertainment Inc.
• Marketing Analysis Manager at Harrah's Entertainment
• Database Marketing Manager at Harrah's Entertainment

• Marketing Intern at Sprint
• General Manager at TBWA\ India
• Country Franchise Manager at Informatics
• Executive at Funskool (I) Ltd

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4 more...

Education

• Washington University in St. Louis
• Washington University in St. Louis - Olin Business School
• University of Pune

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Recommended

8 people have recommended Manosh

Connections

320 connections

Industry

Gambling & Casinos

Websites

• Harrah's Entertainment Inc.

Manosh Markos’s Summary

Manosh is a result oriented generalist with over 10 years of experience in strategic management, marketing and consulting. His expertise covers business development, marketing analytics, P&L management, product management, project & team management. He has an undergraduate degree in Computer Engineering, with an MBA and a Masters in Information Systems Management. His work experience ranges from start-up to Fortune 500 companies in the Retail, Technology and Advertising sectors. He is presently with Harrah's Entertainment as Corporate Director HR Services & International Mobility.

Manosh brings to the table a diverse background, broad skills, education and experience in several roles. He has traveled extensively in Asia and the United States, and has worked in the US, Hongkong, Singapore and India. He is fluent in a number of South Asian languages including Tamil, Malayalam, Hindi, Urdu, Marathi Punjabi & in basic French.

Manosh Markos’s Specialties:

Project management, Relationship marketing, Marketing analysis, Business development, Strategic marketing, Concept & ideation, Internet technologies, Franchise management.

Manosh Markos’s Experience

• Director, HR Services & International Mobility

  Harrah's Entertainment

  (Privately Held; 10,001 or more employees; HET; Gambling & Casinos industry)

  December 2007 — Present (2 years 1 month)

• President's Associate

  Harrah's Entertainment Inc.

  (Privately Held; 10,001 or more employees; Gambling & Casinos industry)

  July 2006 — December 2007 (1 year 6 months)

  * Identified and implemented change in Progressive Percentage contribution for >150 slot machines resulting in annual saving of $750,000 without perceptible change in progressive meter spin rate
  * Gained approval for new slot product purchase totaling $3.4mm
  * Researched properties to quantify machine productivity as relates to shape of slot bank. Resultant company-wide benchmark used for new slot-floor layout
  * Developed a Preventive Maintenance tool that takes raw Slot data, analyzes & lists top machines that need to be worked on for maximum impact. Replaces current time consuming manual process & reduced number of exceptions (e.g. Bill Validator failure exception reduced by 24%, Bad card reader by 18%). Tool successfully rolled-out across Enterprise
  * Assistant Property Project lead for FastCash (eTicket) conversion of 5,370 slot machines at Bally’s Atlantic City
  * Trained 50+ Slot Attendant & Supervisor team on Slot Operational procedures for Harrah's Chester Casino launch

• Marketing Analysis Manager

  Harrah's Entertainment

  (Public Company; 10,001 or more employees; HET; Gambling & Casinos industry)

  July 2005 — June 2006 (1 year )

  * Responsible for analyzing marketing trends and developing strategic marketing recommendation for 6 casino properties contributing $1.3B of Gross Gaming Revenue for HET.
  * Worked on projects for St. Louis, Kansas City, Omaha/Iowa, Topeka, Cherokee, Chicagoland and Southern Illinois markets.
  * Developed methodology and evaluated opportunity using geographic mapping tools to identify new revenue acquisition by ZIPcode. Led to proven saving in advertising spend, and focussed acquisition strategies for each market.
  * Analyzed core-customer behavior post-tier qualification; recommended changes in tier score hurdle & creation of new aspirational level for the higher tiers of the Total Rewards Loyalty program.
  * Identified patterns in customer conversion/ retention rates from 1st trip to 3rd trip, resulting in actionable recommendations for improvement.

• Database Marketing Manager

  Harrah's Entertainment

  (Public Company; 10,001 or more employees; HET; Gambling & Casinos industry)

  July 2004 — June 2005 (1 year )

  • Analyzed feasibility for Poker at the property and was instrumental in making available this product after 3 years hiatus at Harrah's Metropolis Casino. Poker is a highly profitable product at Metropolis.
  • Managed the implementation of the direct mail marketing campaigns.
  • Analyzed direct marketing campaigns and recommend revisions based on results.
  • Formulated tools to efficiently analyze the vast amount of guest data to get cost efficiencies in the direct mail programs.
  • Trained subordinates on new marketing systems and software.

• Marketing Intern

  Sprint

  (Public Company; 10,001 or more employees; Telecommunications industry)

  May 2003 — September 2003 (5 months)

  • Drove the successful launch of a new customer-centric website for business channel within budget and within project plan timeline. Fulfilled role of marketing manager for Small Business Online channel.
  • Initiated market research to identify and evaluate the effectiveness of Internet to advertise and sell telecom services to small business market segment leading to add-on work formulating two new online initiatives.
  • Reduced customer service costs by 15% through the successful management of online customer acquisition campaign for long distance services.
  • Analyzed market drivers leading to the creation of the channel logic definition for the online channel.

• General Manager

  TBWA\ India

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  September 1996 — July 2002 (5 years 11 months)

  • Established a 30-person offshore Interactive Media software development center, for this Omnicom group advertising agency, which successfully implemented e-business and CRM projects in India, Hong Kong and Singapore. Solutions served diverse brands such as Fosters, Carlsberg, Australian Tourism Commission and Sony. These solutions realized revenue of $2 million in 2001.
  • Engaged C-level business managers during both engagement and implementation phases of key projects. Successfully managed P&L responsibilities for the division.
  • Developed project management processes for the division.
  • Initiated and implemented a vendor-based strategy for e-business and CRM technical staffing resulting in a 99% availability of varied technical resources at short notice, with an average annual saving of $170,000.

• Country Franchise Manager

  Informatics

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  July 1993 — July 1996 (3 years 1 month)

  • Formulated and managed franchising strategy that led to growth of education centers by 91% and revenue growth of $1.3 million, becoming the third largest player in the IT Education industry in India.
  • Initiated, created and documented firm-wide standards for operations and processes for franchise centers.
  • Led a firm-wide TQM and ISO9000 certification process.

• Executive

  Funskool (I) Ltd

  (Retail industry)

  January 1992 — July 1993 (1 year 7 months)

Manosh Markos’s Education

• Washington University in St. Louis

  MIM , Information Systems Management , 2002 — 2004

  • Paper submitted on "Using movies as a pedagogical tool" with a specific analysis on using "Lorenzo's Oil" for Change Management course
  • PMP certification coursework completed

• Washington University in St. Louis - Olin Business School

  MBA , Strategy and Marketing , 2002 — 2004

  • Concentration in Strategic Management and Marketing Strategy
  • Teaching Assistant for Marketing Strategy and Marketing Management courses
  • Co-founded Olin International Mentorship program

  Activities and Societies:

  VP Honor (Graduate Business Students Association), President - Technology Management Club, Treasurer - Olin Marketing Association

• University of Pune

  BS (Engineering) , Computer Engineering , July 1985 — December 1991

Additional Information

Manosh Markos’s Websites:

• Harrah's Entertainment Inc.

Manosh Markos’s Interests:

International travel, new technology, swimming, canoe/kayaking, trekking

Manosh Markos’s Groups:

Direct Marketing Association

•    Olin Business School - Washington University in St. Louis
•    Executive Suite
•    Sprint Alumni Network
•    Linked:HR (#1 Human Resources Group)
•    Expat Network
•    Global Mobility Management
•    Washington University Alumni Association
•    TBWA\CHIAT\DAY Employees & Alumni

Manosh Markos’s Honors:

Dean's merit Scholarship - Olin School of Business
First place, Capstone Business Strategy Competition
Second place, Olin Cup Competition for Entrepreneurial Development

Manosh Markos’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch