Michael Loban

Current

Principal Consultant at iDeserveaJob
Marketing Director at OptimaHR
VP of Social Media at InfoTrust, LLC

see less...

Past

Volunteer at CincyUpdate
Development Consultant at Jewish Vocational Center

Education

Xavier University

Recommended

22 people have recommended Michael

Connections

235 connections

Industry

Marketing and Advertising

Websites

Michael Loban’s Summary

Over the past five years, I have directed a number of marketing campaigns and worked with dozens of organizations to help them establish online presence, build and manage their brand and establish long lasting relationships with customers.

My primary responsibility is to develop and guide the execution of social strategies. I help companies identify and define opportunities for social engagement. Areas include, but are not limited to: research and analysis; community development; engagement plans; content and dialogue plans; and technology implementation. I provide strategic consulting around social efforts across the enterprise that will grow the credibility and relevance of the Client’s business.

Additionally, I often conduct seminars and classes on social media and using viral marketing to help people find jobs in today's challenging times.

Michael Loban’s Specialties:

Social media strategy, online community building, viral marketing and online brand building.

Michael Loban’s Experience

Principal Consultant

iDeserveaJob

(Marketing and Advertising industry)

December 2008 — Present (1 year )

We help people find jobs using social media techniques. In the current economy, people have to be very creative in their job search. Simply sending your resume through Monster or CareerBuilder will not get you hired. The task is to sell yourself using viral techniques and building relationships using new applications such as LinkedIn, Twitter, Facebook and a whole range of other social media tools.

We conduct group trainings and seminars on how to use marketing approaches that work for companies in order to brand yourself and stand out from the crowd.
Marketing Director

OptimaHR

(Management Consulting industry)

October 2008 — Present (1 year 2 months)

Provide leadership and coordination of company sales and marketing functions. Develop and implement sales and marketing strategy. Monitor and analyze sales and marketing activity against goals. Responsible for marketing campaigns and building relationships with our clients.
VP of Social Media

InfoTrust, LLC

(Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)

InfoTrust helps companies establish their online brand presence, effectively choose marketing channels to reach their target market, and build viral user communities. We offer companies an integrated approach to marketing services: creating an online marketing strategy with a unique value proposition, and complete technical implementation of all components of online corporate presence.
Volunteer

CincyUpdate

(Marketing and Advertising industry)

2004 — 2009 (5 years )
Development Consultant

Jewish Vocational Center

(Non-Profit Organization Management industry)

August 2007 — November 2007 (4 months)

Michael Loban’s Education

Xavier University

2004 — 2008

Activities and Societies:

Winner of Cleveland Advertising Association Scholarship.
Selected as Northern Kentucky’s Most Likely to Succeed.
Winner of Xavier University Busch Grant for displaying excellence in entrepreneurial studies.
Recipient of VanKirk Family Scholarship for community involvement and displayed excellence in the field of marketing.
Winner of Presidential Scholarship and Jewish Community Center Fund Scholarship.
Montgomery Women’s Club Scholarship recipient for four years in a row.