
Founder, CCO, 10'Minutos S.A.
Brazil

Founder, CCO, 10'Minutos S.A.
Brazil
Michel Lent Schwartzman, founder and CCO of 10'Minutos S.A., was born in Caliornia, USA, and raised in Rio de Janeiro, Brazil. A Graphic Designer holding a MA degree in Interactive Communications from the New York University, started his career in 1994 in New York at EURO/RSCG. In 2000 joined DDB Brazil as Creative Director before starting his own agency, 10'Minutos, in 2002. His company was shortly acknowledged by the industry as one of the leading interactive agencies in the country. Michel has rendered digital marketing services for world class clients such as IBM, Shell, 20th Century Fox, BMG, Warner Music, International Paper, ABM AMRO Bank, Philips, Siemens, Honda, Santander and Coca-Cola.
In the course of over a decade Michel has lectured at universities and other institutions all over Brazil and abroad, developed innumerous digital marketing campaigns, structured and managed departments, teams and processes being awarded in key international festivals such as Cannes, Clio, Art Directors, One Show, The New York Festivals, and London Festivals.
Almost 15 years of experience in online media and advertising.
(Partnership; 11-50 employees; Marketing and Advertising industry)
March 2002 — Present (6 years 6 months)
General management, supervision of all creative work, strategic planning, marketing positioning, brand image and sales leads.
(Public Company; 201-500 employees; Marketing and Advertising industry)
February 2000 — November 2001 (1 year 10 months)
(Partnership; 501-1000 employees; Internet industry)
August 1999 — February 2000 (7 months)
(Public Company; 1001-5000 employees; BNE; Online Media industry)
July 1998 — August 1999 (1 year 2 months)
(Partnership; 1-10 employees; Internet industry)
February 1997 — September 1998 (1 year 8 months)
(Partnership; 51-200 employees; Marketing and Advertising industry)
August 1996 — February 1997 (7 months)
(Partnership; 201-500 employees; Marketing and Advertising industry)
August 1995 — August 1996 (1 year 1 month)
(Public Company; 1001-5000 employees; ACOM; Internet industry)
June 1995 — August 1995 (3 months)
MPS, Interactive Telecommunications, August 1994 — July 1996
Bachelor, Graphic Design, August 1988 — July 1993