Strategic Consultant
Greater Philadelphia Area
- Current
-
- Strategic Consultant at Michael Leis
- Past
-
- Senior Associate, Strategy at Trellist Marketing|Technology
- VP, Strategic Services at Emerge Digital (formerly Publishing Dynamics)
- Director, content & Ecommerce at Bodek and Rhodes
- AVP, Managing Editor at WingspanBank.com
- Senior Copywriter at GSI Commerce
- Education
-
- Temple University
- Lower Merion
- Recommended
-
3 people have recommended Michael - Connections
-
177
connections
- Industry
- Internet
- Websites
Michael Leis’s Summary
Michael Leis delivers critical analysis, ideation, and strategic recommendations on how your organization can communicate through media, specifically emerging media channels, for the purpose of achieving more immersive, emotive brand experiences.
He has two decades of experience integrating narrative forms and technologies to deliver significant improvements in value proposition, corporate knowledge, and revenue.
Michael helps executives and their marketing teams create effective strategies for using interactive technology to facilitate meaningful relationships.
It comes down to learning and sharing. Over two decades, Michael spends time focusing on emerging trends in technology, communications and society, applying what is appropriate to the brand-audience relationship on a case-by-case basis.
This approach has created success and won awards, most recently Web Marketing Association WebAwards for Emmi Foods and Aircell’s Gogo (Commercial Airline Wi-Fi) launch sites. It has also helped brands like Miller Brewing, Kraft, Visa, Consumer Reports, Cover Girl, and Procter & Gamble find new ways to activate their audiences.
Michael began his professional career in 1991, producing, writing, and voicing nightly shows and two national comedy show pilots for WMMR – Westinghouse radio. Since then, he’s spent time breaking records on both client and agency sides in a number of leadership roles.
A frequent contributor to iMediaConnection, Michael’s writing has been cited twice in the last year by SmartBrief. He has also spoken as the keynote for International Truck’s CRM summit, at Colle + McVoy on Future Web Trends, on agency widget strategy at WidgetWebExpo, and on integrated tradeshow technology at TS2, among others.
In design, Michael’s widget work has been recognized twice by Apple as “Staff Picks,” once for creating the first fully-functional Flash-based dashboard widget. He has also received the “Designer Spotlight” award for Web design by iStockPhoto.
Michael Leis’s Experience
-
Strategic Consultant
Michael Leis
(Internet industry)
February 2009 — Present (6 months)
Michael Leis specializes in delivering critical analysis, ideation, and strategic recommendations on how your organization can communicate through media, specifically emerging media channels, for the purpose of achieving more immersive, emotive brand experiences.
He has two decades of experience integrating narrative forms and technologies to deliver significant improvements in value proposition, corporate knowledge, and revenue.
Michael helps executives and their marketing teams create effective strategies for using interactive technology to facilitate meaningful relationships. -
Senior Associate, Strategy
Trellist Marketing|Technology
(Internet industry)
October 2008 — February 2009 (5 months)
Responsibilities:
• Identify trends in emergent technology
• Interactive technology strategy
• Visualize business solutions
• Lead Agency Partnerships
• Publish industry articles
Results:
• “Most Read Blog Post” four times in six weeks on iMediaConnection.com
• Speaking:
o Colle + McVoy Minneapolis on Future Web Trends, January 2009
o Philadelphia Direct Marketing Association Social Media Luncheon Nov 2008
o LuckyStartups.com video interview on social media tips for startups
o “Panelcast: Campaigns ’08: Brands, Messages, Marketing Lessons” -
VP, Strategic Services
Emerge Digital (formerly Publishing Dynamics)
(Privately Held; Computer Software industry)
April 2006 — September 2008 (2 years 6 months)
At Publishing Dynamics, Michael leads our strategic efforts with clients to map out complete interactive plans that are as engaging for users as they are efficient revenue-drivers for clients. He is also in charge of our corporate-level partnerships, executive creative direction, and internal product development conceptualization and marketing. Michael is a frequent contributor to imediaconnection.com. He recently delivered the keynote address at the International Trucks annual marketing seminar.
-
Director, content & Ecommerce
Bodek and Rhodes
(Privately Held; 201-500 employees; Wholesale industry)
April 2002 — April 2006 (4 years 1 month)
During his four years at Bodek, Michael led Internet development, marketing, and email channels to improve the website from 8 percent to over 35 percent of total revenue.
-
AVP, Managing Editor
WingspanBank.com
(Public Company; 51-200 employees; Banking industry)
September 2000 — September 2001 (1 year 1 month)
Unified brand voice and creative across all marketing, PR and content channels. Consolidated vendor relationships for quality and increased ROI.
-
Senior Copywriter
GSI Commerce
(Public Company; 51-200 employees; Internet industry)
September 1999 — September 2000 (1 year 1 month)
Supervised full-time and freelance editorial staff across multiple sporting goods ecommerce sites. Responsible for all online content, print, and national radio. Developed usability standards for content and navigation.
Michael Leis’s Education
-
Temple University
Film and Media Arts , Television Screenwriting and Production , 1996 — 1998
-
Lower Merion
1987 — 1991
Additional Information
Michael Leis’s Websites:
Michael Leis’s Honors:
Speaker, Future Web Trends, Colle + McVoy Minneapolis, 2009
Speaker, TS2, 2008
Apple "Staff Pick" for Aircell Gogo Dashboard Widget, 2008
Speaker, WidgetWebExpo, 2008
Keynote Speaker, International Trucks CRM Seminar, 2007
Apple "Staff Pick" for design of Dashboard Widget, 2006
iStockPhoto "Designer Spotlight" award, 2006
Michael Leis’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
