Strategic B2B Technology Marketing
San Francisco Bay Area
- Current
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- Interactive Marketing and Demand Generation at DemandTec
- Past
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- Director of Product Marketing at VeriSign
- Director of Marketing at Moreover Technologies
- Sr. Manager, Product Marketing and Strategy at Verity
- Education
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- California Polytechnic State University-San Luis Obispo
- Recommended
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4 people have recommended Michael Andrew - Connections
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156
connections
- Industry
- Computer Software
- Websites
Michael Andrew Kopp’s Summary
An extremely creative, energetic and organized marketing professional with 14 years experience in all aspects of business-to-business technology product marketing and corporate communications, including product positioning, branding, competitive intelligence, messaging, pricing and packaging, demand generation, search engine optimization, search engine marketing, and press and analyst communications.
Michael Andrew Kopp’s Specialties:
competitive intelligence, product marketing, demand generation, public relations, analyst relations, messaging, branding and identity, pricing, search engine optimization, search engine marketing, online advertising, SEO, SEM, PPC, CPM
Michael Andrew Kopp’s Experience
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Interactive Marketing and Demand Generation
DemandTec
(Public Company; DMAN; Computer Software industry)
July 2007 — Present (2 years 1 month)
Direct all interactive marketing and communications including website, search engine optimization and marketing, online advertising and email marketing. Responsible for demand generation and lead nurturing. Long term contractor position.
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Director of Product Marketing
VeriSign
(Public Company; 1001-5000 employees; VRSN; Internet industry)
October 2005 — June 2006 (9 months)
(Through acquisition of online news and RSS aggregator Moreover Technologies in October 2005)
Responsible for all product marketing, messaging, positioning, pricing and demand generation for the Real-Time Publisher Services business unit. -
Director of Marketing
Moreover Technologies
(Privately Held; 11-50 employees; Computer Software industry)
April 2004 — September 2005 (1 year 6 months)
Responsible for all corporate and product marketing, including press and analyst relations, demand generation, product messaging, partner marketing, vertical and industry marketing, competitive intelligence brand awareness and all official communications.
My other main goal was to make Moreover an attractive acquisition candidate, which was achieved in 1.5 years resulting in the purchase by VeriSign.
Directly reported to the CEO. -
Sr. Manager, Product Marketing and Strategy
Verity
(Public Company; 51-200 employees; VRTY; Computer Software industry)
January 2003 — September 2003 (9 months)
(Through acquisition of Inktomi Enterprise Search Division in December 2002)
Responsible for product marketing strategy, messaging, positioning, pricing, packaging, competitive analysis, launch messaging and sales education for a enterprise search and categorization architecture. -
Sr. Manager, Product Marketing
Inktomi
(Public Company; 501-1000 employees; INKT; Computer Software industry)
September 2000 — December 2002 (2 years 4 months)
Responsible for product marketing strategy, messaging, positioning, pricing, packaging, competitive analysis, launch messaging and sales education for an enterprise search and categorization architecture.
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Marketing Manager
Netopia
(Public Company; 201-500 employees; NTPA; Computer Hardware industry)
September 1996 — September 2000 (4 years 1 month)
Responsible for all marketing communication and demand generation programs. Analyzed market needs, developed key marketing messages, and managed programs to meet revenue objectives through lead generation, ingredient branding campaigns and co-marketing programs
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Marketing Manager
Cirexx
(Privately Held; 11-50 employees; Computer Hardware industry)
July 1993 — August 1996 (3 years 2 months)
Responsible for all marketing communications, corporate branding and sales support. Managed print advertising, web site positioning, and collateral.
Michael Andrew Kopp’s Education
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California Polytechnic State University-San Luis Obispo
BS , Business Marketing , 1988 — 1993
- Activities and Societies:
- Varsity Wrestling Team, Delta Tau Fraternity, 1992 Interfraternity Council Rush Chairman
Additional Information
Michael Andrew Kopp’s Websites:
Michael Andrew Kopp’s Interests:
road cycling, acting, music, writing, physics, navel pondering.
