Web professional for 10+ years with specialities in emerging & social media, online marketing and production/product mgt
Greater New York City Area
Web professional for 10+ years with specialities in emerging & social media, online marketing and production/product mgt
Greater New York City Area
Phone: 718-568-9631
Follow me on Twitter: @matthewknell (@ me to say hello!)
Recognized leader in the Social Media Product Development and Online Marketing fields with a defined track record of developing successful web-based products and campaigns for major brands.
emerging and social media, product management, e-commerce, online marketing, information architecture, user experience design, web design/development, project management
(Privately Held; Internet industry)
August 2009 — Present (4 months)
Manage strategy for integration of social tools into CafeMom network of sites, and distribution of CafeMom content across the social web.
(Civic & Social Organization industry)
July 2008 — Present (1 year 5 months)
Volunteer part-time to lead product development, Internet marketing and donation acquisition, create on-demand fundraising campaigns, and perform sponsor outreach.
(Educational Institution; Higher Education industry)
July 2007 — Present (2 years 5 months)
Teach Social Media, Information Architecture and Website Usability classes to NYU continuing education students part-time.
Classes taught include PR 2.0: Using Social Media to Engage Customers and Their Communities, Web Design Project Planning: Information Architecture, Information Architecture: Fundamentals and Website Usability
(Public Company; VIA; Entertainment industry)
November 2007 — August 2009 (1 year 10 months)
Manage product development, interface design, and client integration of content-based Flux social media platform used by than 30 major MTV Networks and Viacom brands.
(Public Company; JBLU; Airlines/Aviation industry)
June 2007 — November 2007 (6 months)
Managed day-to-day operation and product development of jetblue.com website, responsible for sale of 80% of flights sold and $2.5 billion in revenue annually.
(Public Company; 10,001 or more employees; JBLU; Airlines/Aviation industry)
January 2004 — June 2007 (3 years 6 months)
Production team lead, responsible for daily site maintenance and development. Promotional campaign development and analysis. User experience lead for jetblue.com.
(Public Company; 1001-5000 employees; SCHL; E-Learning industry)
October 2003 — January 2004 (4 months)
Managed Learning Management System development project.
(Public Company; 1001-5000 employees; Online Media industry)
July 2001 — August 2003 (2 years 2 months)
Managed deployment of advertising units to nearly 500 advertising partners. Redeveloped Sprinks.com website engine. Developed patent-pending system for purchasing pay-per-click advertising.
(Public Company; 501-1000 employees; Internet industry)
September 2000 — July 2001 (11 months)
Managed creation and development of DART DoubleClick ad tags across large ad network. Invented custom widget distribution platform for network ad units.
(Public Company; 501-1000 employees; Internet industry)
March 2000 — September 2000 (7 months)
Redesigned and rebuilt About.com homepage. Built custom promotions and sweepstakes for a wide array of marketing and advertising partners.
(Privately Held; Internet industry)
August 1997 — April 2000 (2 years 9 months)
Project Management 2003 — 2003
Completed introduction to Project Management course.
B.S. , Information Systems, cum laude , 1996 — 2000
Follow me on Twitter - @matthewknell
SM4SC, Web 2.0 Meetup, Next NY, NextWeb, IAI
Individual:
Presenter, Interwoven Gear Up Conference, 2007
Presenter, BarCamp Philadelphia, 2008
Presented, TEDx at New Work City, New York, NY
Team Awards:
Design Distinction award, 2007 International Design (ID) magazine Annual Design Review, Interactive category
JetBlue Airways, 2006 Wired 40
Leading Provider of Domestic Airfare Deals, JetBlue Airways, 2007 Travelzoo Awards