Web professional for 10+ years with specialities in emerging & social media, online marketing and production/product mgt
Greater New York City Area
- Current
-
- Director, Emerging and Social Media Strategy at CafeMom
- Co-Founder & Web Marketing and Technology at Social Media for Social Change (SM4SC)
- Adjunct Instructor at New York University
- Past
-
- Senior Manager, Social Media Product Development at MTV Networks
- General Manager, jetblue.com at JetBlue Airways Corporation
- Manager Internet Marketing at JetBlue Airways Corporation
- Associate Producer at Scholastic
- Project Manager, Sprinks (Purchased by Google) at About.com
- Production Coordinator at About.com
- HTML Producer, Marketing and Revenue Programs at About.com
- Web Guide at The Mining Company / About.com
- Education
-
- New York University
- Pace University
- Recommended
-
10 people have recommended Matthew - Connections
-
395
connections
- Industry
- Internet
- Websites
Matthew Knell’s Summary
Phone: 718-568-9631
Follow me on Twitter: @matthewknell (@ me to say hello!)
Recognized leader in the Social Media Product Development and Online Marketing fields with a defined track record of developing successful web-based products and campaigns for major brands.
Matthew Knell’s Specialties:
emerging and social media, product management, e-commerce, online marketing, information architecture, user experience design, web design/development, project management
Matthew Knell’s Experience
-
Director, Emerging and Social Media Strategy
CafeMom
(Privately Held; Internet industry)
August 2009 — Present (4 months)
Manage strategy for integration of social tools into CafeMom network of sites, and distribution of CafeMom content across the social web.
-
Co-Founder & Web Marketing and Technology
Social Media for Social Change (SM4SC)
(Civic & Social Organization industry)
July 2008 — Present (1 year 5 months)
Volunteer part-time to lead product development, Internet marketing and donation acquisition, create on-demand fundraising campaigns, and perform sponsor outreach.
-
Adjunct Instructor
New York University
(Educational Institution; Higher Education industry)
July 2007 — Present (2 years 5 months)
Teach Social Media, Information Architecture and Website Usability classes to NYU continuing education students part-time.
Classes taught include PR 2.0: Using Social Media to Engage Customers and Their Communities, Web Design Project Planning: Information Architecture, Information Architecture: Fundamentals and Website Usability -
Senior Manager, Social Media Product Development
MTV Networks
(Public Company; VIA; Entertainment industry)
November 2007 — August 2009 (1 year 10 months)
Manage product development, interface design, and client integration of content-based Flux social media platform used by than 30 major MTV Networks and Viacom brands.
-
General Manager, jetblue.com
JetBlue Airways Corporation
(Public Company; JBLU; Airlines/Aviation industry)
June 2007 — November 2007 (6 months)
Managed day-to-day operation and product development of jetblue.com website, responsible for sale of 80% of flights sold and $2.5 billion in revenue annually.
-
Manager Internet Marketing
JetBlue Airways Corporation
(Public Company; 10,001 or more employees; JBLU; Airlines/Aviation industry)
January 2004 — June 2007 (3 years 6 months)
Production team lead, responsible for daily site maintenance and development. Promotional campaign development and analysis. User experience lead for jetblue.com.
-
Associate Producer
Scholastic
(Public Company; 1001-5000 employees; SCHL; E-Learning industry)
October 2003 — January 2004 (4 months)
Managed Learning Management System development project.
-
Project Manager, Sprinks (Purchased by Google)
About.com
(Public Company; 1001-5000 employees; Online Media industry)
July 2001 — August 2003 (2 years 2 months)
Managed deployment of advertising units to nearly 500 advertising partners. Redeveloped Sprinks.com website engine. Developed patent-pending system for purchasing pay-per-click advertising.
-
Production Coordinator
About.com
(Public Company; 501-1000 employees; Internet industry)
September 2000 — July 2001 (11 months)
Managed creation and development of DART DoubleClick ad tags across large ad network. Invented custom widget distribution platform for network ad units.
-
HTML Producer, Marketing and Revenue Programs
About.com
(Public Company; 501-1000 employees; Internet industry)
March 2000 — September 2000 (7 months)
Redesigned and rebuilt About.com homepage. Built custom promotions and sweepstakes for a wide array of marketing and advertising partners.
-
Web Guide
The Mining Company / About.com
(Privately Held; Internet industry)
August 1997 — April 2000 (2 years 9 months)
Matthew Knell’s Education
-
New York University
Project Management 2003 — 2003
Completed introduction to Project Management course.
-
Pace University
B.S. , Information Systems, cum laude , 1996 — 2000
- Activities and Societies:
- Pace Press
Additional Information
Matthew Knell’s Websites:
Matthew Knell’s Interests:
Follow me on Twitter - @matthewknell
Matthew Knell’s Groups:
SM4SC, Web 2.0 Meetup, Next NY, NextWeb, IAI
-
Information Architecture Institute (IAI) -
Social Media Marketing -
NextWeb -
Tweeple -
Pace University - Seidenberg School of Computer Science and Information Systems -
JetBlue Crewmember's Alumni -
Social Media for Social Change
Matthew Knell’s Honors:
Individual:
Presenter, Interwoven Gear Up Conference, 2007
Presenter, BarCamp Philadelphia, 2008
Presented, TEDx at New Work City, New York, NY
Team Awards:
Design Distinction award, 2007 International Design (ID) magazine Annual Design Review, Interactive category
JetBlue Airways, 2006 Wired 40
Leading Provider of Domestic Airfare Deals, JetBlue Airways, 2007 Travelzoo Awards
Matthew Knell’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
