Senior Product Development Manager at MTV Networks
Greater New York City Area
- Current
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- Senior Manager, Social Media Product Development at MTV Networks
- Adjunct Instructor at New York University
- Past
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- General Manager, jetblue.com at JetBlue Airways Corporation
- Manager Internet Marketing at JetBlue Airways Corporation
- Associate Producer at Scholastic
- Project Manager, Sprinks (Purchased by Google) at About.com
- Production Coordinator at About.com
- HTML Producer, Marketing and Revenue Programs at About.com
- Web Guide at The Mining Company / About.com
- Education
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- New York University
- Pace University
- Recommended
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7 people have recommended Matthew - Connections
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300
connections
- Industry
- Internet
- Websites
Matthew Knell’s Summary
I am a technologist, someone who can take the building blocks of the Internet, and the social experience that the web is continuing to provide, and put them together to build dynamic, exciting and profitable products for forward-looking corporations. My passion is innovation, and the web provides the perfect avenue with an ever-changing landscape of new trends and technologies.
My professional Internet experience started with The Mining Company as a web guide in 1997. From there I advanced into production work with the Marketing and Revenue Programs team. After The Mining Company became About.com and after a stint managing distribution and production for the Luna Network affiliate ad program, came time in About's Pay-Per-Click product Sprinks. There, I designed and managed front-end development of the Sprinks purchasing interface, and helped to invent a patent-pending link purchasing interface called ContentSprinks. Google acquired the IP of Sprinks in late 2003, including this patent application.
After a short stint in product management and design with Scholastic designing a learning management system, I joined JetBlue in January 2004. For the next three years, My primary function included the managing design, production and product development for jetblue.com. After being promoted 4 times in 3 years, I left JetBlue as General Manager of jetblue.com.
Currently, I work with MTV Networks on various social media programs, most notably the integration of Flux with MTV Networks and Viacom brands.
I have done lengthy stints in production, project management, user interface design, product management and development, visual design, application development, with specialties in marketing, social media, analytics and e-commerce. I enjoy sharing all of my previous knowledge and helping people to get started in the social media and Internet fields and embrace technology as an ally in the business and personal lives.
Matthew Knell’s Specialties:
social media, product management, e-commerce, online marketing, information architecture, user experience design, web design/development, project management
Matthew Knell’s Experience
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Senior Manager, Social Media Product Development
MTV Networks
(Public Company; 10,001 or more employees; VIA; Entertainment industry)
November 2007 — Present (1 year)
Manage product development and integration of Flux social networking platform with MTV Networks and Viacom brands.
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Adjunct Instructor
New York University
(Privately Held; 1001-5000 employees; Higher Education industry)
July 2007 — Present (1 year 4 months)
School of Continuing and Professional Studies, Design, Digital Arts, and Film Department
Classes taught:
Web Design Project Planning: Information Architecture X36.9246, Summer 2007, Summer 2008, Winter 2008
Website Usability, X36.9245, Fall 2007 -
General Manager, jetblue.com
JetBlue Airways Corporation
(Public Company; 10,001 or more employees; JBLU; Airlines/Aviation industry)
June 2007 — November 2007 (6 months)
Strategy and product management and development of jetblue.com website, responsible for 80% of JetBlue's total flights sold and $2.5 billion in revenue annually.
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Manager Internet Marketing
JetBlue Airways Corporation
(Public Company; 10,001 or more employees; JBLU; Airlines/Aviation industry)
January 2004 — June 2007 (3 years 6 months)
Production team lead, responsible for daily site maintenance and development. Promotional campaign development and analysis. User experience lead for jetblue.com.
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Associate Producer
Scholastic
(Public Company; 1001-5000 employees; SCHL; E-Learning industry)
October 2003 — January 2004 (4 months)
Managed Learning Management System development project.
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Project Manager, Sprinks (Purchased by Google)
About.com
(Public Company; 1001-5000 employees; Online Media industry)
July 2001 — August 2003 (2 years 2 months)
Managed deployment of advertising units to nearly 500 advertising partners. Redeveloped Sprinks.com website engine. Developed patent-pending system for purchasing pay-per-click advertising.
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Production Coordinator
About.com
(Public Company; 501-1000 employees; Internet industry)
September 2000 — July 2001 (11 months)
Managed creation and development of DART DoubleClick ad tags across large ad network. Invented custom widget distribution platform for network ad units.
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HTML Producer, Marketing and Revenue Programs
About.com
(Public Company; 501-1000 employees; Internet industry)
March 2000 — September 2000 (7 months)
Redesigned and rebuilt About.com homepage. Built custom promotions and sweepstakes for a wide array of marketing and advertising partners.
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Web Guide
The Mining Company / About.com
(Privately Held; Internet industry)
August 1997 — April 2000 (2 years 9 months)
Matthew Knell’s Education
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New York University
Project Management 2003 — 2003
Completed introduction to Project Management course.
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Pace University
B.S., Information Systems, cum laude, 1996 — 2000
- Activities and Societies:
- Pace Press
Additional Information
Matthew Knell’s Websites:
Matthew Knell’s Groups:
Web 2.0 Meetup / TechKaraoke
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Information Architecture Institute (IAI) -
NextWeb | NY Web 2.0 Meetup -
Tweeple -
TechKaraoke -
Pace University - Seidenberg School of Computer Science and Information Systems -
JetBlue Crewmember's Alumni
Matthew Knell’s Honors:
Individual:
Presenter, Interwoven Gear Up Conference, 2007
Team Awards:
Design Destinction award, 2007 International Design (ID) magazine Annual Design Review, Interactive category
JetBlue Airways, 2006 Wired 40
Leading Provider of Domestic Airfare Deals, JetBlue Airways, 2007 Travelzoo Awards
Matthew Knell’s Contact Settings
Interested In:
- career opportunities
- expertise requests
- reference requests
- getting back in touch
