Michael Kleinheinz

Current

President and CEO at United Brandworks, LLC.

Past

Brand Manager at J3 Motorsport, Inc,
Worldwide Brand Manager at PZ Race Components
Sales and Marketing Manager at Peter Skop Industries, INc.

Vice President of Sales and Marketing at EPX Performance Bicycles
North American Sales Manager at Maxxis Tires/Cheng Shin Rubber
Distribution Center Manager at Trek Bicycles USA

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3 more...

Education

The University of Georgia
Gainesville College
Towers

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Recommended

8 people have recommended Michael

Connections

319 connections

Industry

Marketing and Advertising

Websites

Michael Kleinheinz’s Summary

I am currently the President and CEO of United Brandworks, LLC., charged with developing a global network of brand engineers, designers of all stripes, and consultants in all branding disciplines. Prior to founding United Brandworks, I worked in a variety of management and individual contributor positions at companies including J3 Motorsport, PZ Race Components, Peter Skop Industries, EPX Carbon Performance Bicycles and Maxxis Tires/Cheng Shin Rubber. I continue to maintain a thriving consulting practice focused on niche sport branding, as well as tech-based management.

I am a 1988 graduate of University of Georgia, earning a Bachelors degree in Marketing Education.

Michael Kleinheinz’s Specialties:

Brand Creation and Management, Sales Management, Advertising/Media, Sponsorship Development, International (10 years experience), Product Development, Team Development

Michael Kleinheinz’s Experience

President and CEO

United Brandworks, LLC.

(Marketing and Advertising industry)

April 2007 — Present (2 years 4 months)

United Brandworks LLC is a cross-cultural branding company that exists to help brands reach consumers across the globe. With Offices in the US, Mexico, and Taiwan, UBW in December 2008 will launch www.mediacaliente.com, the first Latin American-specific advertising exchange. Media Caliente allows media outlets throughout Latin America to connect with media buyers worldwide in a transparent, cost effective forum.
Brand Manager

J3 Motorsport, Inc,

(Privately Held; 1-10 employees; Sports industry)

June 2006 — October 2007 (1 year 5 months)

Responsible for all brand management functions including web presence, visual identity, sponsorship program development, partnership development/relations, brand development, industry and public relations.

Highlights include:
* Formation of partnership between J3 Motorsport and Sportcar.com, Latin America's largest motorsports web portal, with J3 becoming the English language hub for website's advertising sales and marketing efforts.
* Successful repositioning of J3 Motorsport's brand image through partnership development with automotive aftermarket entities.
Worldwide Brand Manager

PZ Race Components

(Privately Held; 201-500 employees; Sporting Goods industry)

January 2004 — July 2006 (2 years 7 months)

Created brand of consumer and OEM bicycle components for Asian bicycle components supplier. Responsible for all aspects of brand creation and management, including brand positioning, brand image management, web, collateral, and trade show management. Led all consumer sales for US, Latin America, and Canada; Led product development initiatives for consumer and OEM applications; Ownership of all business and marketing plan development and execution, as well as P&L responsibility to parent company.

Highlights include:
 Creation of professional factory racing program in Europe.
 Generating over $2 million in first year of sales worldwide.
 Brand currently top ten in sales in worldwide aftermarket components
segment.
Sales and Marketing Manager

Peter Skop Industries, INc.

(Privately Held; 201-500 employees; Sporting Goods industry)

June 2003 — November 2004 (1 year 6 months)

Created three distinct consumer brands from conception for leading supplier of sporting goods, including complete bicycle brand, aftermarket components, and soft goods accessories. Responsible for all aspects of brand creation, including product development, web, visual identity, and trade show presence Responsible for creation and execution of multi-tiered sales program for each brand, including creation of direct sales program, and management of twelve independent sales representatives. Responsible for all sales worldwide, including all sales forecasting and reporting, as well as creation and execution of brand's business and marketing plans.

Highlights include:
 Taking three separate consumer brand entities from conception to
market in eight months.
 Taking brands from conception to five international markets in one year.
 Placement of bicycle in 2004 Athens Olympics (Team Canada)
Vice President of Sales and Marketing

EPX Performance Bicycles

(Public Company; 1001-5000 employees; Sporting Goods industry)

August 2001 — June 2003 (1 year 11 months)

Vice President of Sales and Marketing for manufacturer of high-performance racing bicycles Responsible for fast-track growth of B-to-B and B-to-C sales program. Broadened market reach through management of 16 independent sales representatives, with focus on independent bicycle dealers, mass merchants, and vertical sales opportunities. Developed and directed overall marketing strategy to target key market segments, as well as management of entire branding platform. .

Highlights include:
 Creation of adventure racing program in partnership with EarthLink,
Oakley, and Powerbar, culminating in a top three finish at the 2002
Eco-Challenge race, with Team EarthLink ranked top five adventure
racing team worldwide that year.
 Tripled revenues in one year through development and implementation of
multi-tiered direct sales system
North American Sales Manager

Maxxis Tires/Cheng Shin Rubber

(Sports industry)

1998 — 2001 (3 years)

North American Sales Manager for the world’s largest manufacturer of bicycle tires. Achieved market preeminence through design and execution of sales program targeting five different groups of buyers in US and Canada. Sales vehicle included eight independent and two internal sales representatives. Led implementation of brand’s marketing plan through management of yearly industry trade show, development of sales collateral materials, and brand incentive items.
Highlights Include:

 Development and management of successful factory bicycle racing
entity, winning multiple world, European, and US Championships over
term. Team continues as one of the most successful racing entities
worldwide.
 Took brand from unknown to top three in segment in three years.
 Average sales growth of three hundred percent per year over three year
period.
Distribution Center Manager

Trek Bicycles USA

(Privately Held; 10,001 or more employees; Sports industry)

March 1996 — May 1998 (2 years 3 months)

Distribution Center Manager for large manufacturer of high performance bicycles, responsible for department operation of 50,000 square foot distribution facility containing multi-million dollar bicycle and parts inventory.

Highlights Include:

 Increased company profits via accurate Inventory control of 20,000-unit
bicycle inventory.
 Increased management skills through daily supervision of staff of 8-15
permanent, and up to twenty temporary employees.

Michael Kleinheinz’s Education

The University of Georgia

BSED , Marketing Education , 1986 — 1988

Activities and Societies:

Member- Future Business Le3aders of America (FBLA) 1984-1988
Gainesville College

none , Marketing Education , 1984 — 1986
Towers

Additional Information

Michael Kleinheinz’s Websites:

Michael Kleinheinz’s Groups:

linkatlanta.ning.com, Yahoo Atlanta Job Seekers Group, www.ecademy.com, www.adgabber.com, Atlanta Marketer's Forum, Linking China, Leading International Open Networkers (LION), University of Georgia Alumni Group, Business in China Group, Dallas Blue Executives, Suzhou Network, True Wealth Network, Networking Atlanta, Career Link Network