Mike Kelley

Mike Kelley

Web Marketing - BlueCross BlueShield of Tennessee. UX/IA, designer, blogger, drummer, & web producer

Chattanooga, Tennessee Area

Current
Past

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Mike has 3 recommendation(s) 3 people have recommended Mike
Connections
203 connections
Industry
Hospital & Health Care
Websites

Mike Kelley’s Summary

You never really know where one path will take you. I’ve gone from working in an entry level computer job to being swept away with the internet boom of the mid-90’s and along the way picked up advertising, budgeting and planning for large organizations. I have a unique skill set and feel very fortunately for the chances I have been given and the people I’ve met and worked with.

Officially I am a web designer, a systems administrator, a project manager, and a musician. I’ve worked in Health Care for over a decade in both IT and Marketing roles. I’m currently working in the Insurance industry, bringing all of my expertise with web design and marketing together for a very cutting-edge and forward-thinking company.

Unofficially I’m a writer, photographer, chef, band manager and someone who’s still excited by learning something new each day. I’m an observer and you better know that if it comes out of my mouth, it’s well thought about and not just off-the-cuff…

The irony is that I’m a quick thinker and quick witted…

Mike Kelley’s Specialties:

Macintosh IT administration, SAN administration, web design, graphic design, media buying, marketing, advertising, music industry, weblogs, blogs.

Mike Kelley’s Experience

  • Systems Analyst 1 / Team Lead

    BlueCross BlueShield of Tennessee

    (Non-Profit; Insurance industry)

    August 2008 — Present (1 year)

    Leads BCBST's award-winning web marketing team, responsible for web standards (html/css), web design, web usability, web analytic, HTML/CSS/Flash development, navigation, SEO, & content management.

  • Writer

    Chattarati

    (Online Media industry)

    June 2008 — Present (1 year 2 months)

    Chattarati is a hyperlocal news, opinion and satire blog engaging the Chattanooga area.

    I was one of the original editors for Chattarati and contributed to the successful "Breakfast Club" series. I'm now an occasional staff contributor and have moved to a "brainstorming" role with the editors and fellow contributors.

  • Drummer, Percussionist, Arranger, Manager

    Freelance Musician

    (Music industry)

    January 1992 — Present (17 years 7 months)

    I've worked with various bands, singer/songwriters, arrangers, etc on music projects for over 15 years.

  • Analyst Programmer / Team Lead

    BlueCross BlueShield of Tennessee

    (Non-Profit; Insurance industry)

    May 2007 — August 2008 (1 year 4 months)

    Leads BCBST's award winning team responsible for web standards (html/css), web design, web usability, web analytic, HTML/CSS/Flash development, navigation, SEO, & content management.

    Helped develop and manage the website for two of U.S. News & NCQA's "America's Best Health Plans 2007"

  • Sr. Programmer / Team Lead, Web Marketing

    BlueCross BlueShield of Tennessee

    (Privately Held; 1001-5000 employees; Insurance industry)

    April 2006 — May 2007 (1 year 2 months)

    Marketing & Communications' representative for creating and completing time-sensitive projects on the consumer-side of the BCBST's various websites as well as communicating their initiatives to the teams inside of eBusiness Systems Development.

    I was also the project manager for the recent redesign of bcbst.com: a 3,000+ hour project involving coordination of flash & html design, graphics development, team leading, user testing & implementation.

    Position also involves being the team lead for web administration, who's role involves working with content contributors, setting company web standards, and online quality assurance.

  • Writer/Editor/Webmaster

    Drumblog! (Sole Proprietorship)

    (Sole Proprietorship; Myself Only; Online Media industry)

    February 2002 — April 2006 (4 years 3 months)

    Drumblog was a music website where the latest of drumming news, from around the web, was presented on a daily basis. Interviews with famous drummers, including Grammy nominees, product reviews and personal writing were a few of the features on the site.

  • Art/PrePress IT Administrator

    Marketing Alliance Group

    (Privately Held; 501-1000 employees; Printing industry)

    June 2004 — March 2006 (1 year 10 months)

    This position consisted of both technical support & web design for an Apple-based art department. The tech support and administrative-side of the position required knowledge of Apple's OS X, OS 9, OS X Server operating systems and how they interact with Windows-based networking and external interfaces over direct B2B fiber & satellite connections. Managed 20+ Windows 2000-based servers which interacted with HP Indigo digital presses and Creo Prinergy products. This position also required knowledge of pre-press, variable data printing, web design, & graphic development and related software.

    On the web design/development side I worked with graphic artists designing clean xhtml & css for national campaigns with Shaw for their Kathy Ireland product. Also, worked internally on WebShop, an automated graphic creation program. WebShop would create print-ready PDF's, TIFF, and InDesign files, based on criteria provided through cvs files uploaded and monitored through a web interface.

  • Web Technology Specialist

    Erlanger Health System

    (Non-Profit; 1001-5000 employees; Hospital & Health Care industry)

    February 2002 — June 2004 (2 years 5 months)

    Managed content, design, and direction for Erlanger's erlanger.org website circa. 2002-2005. This involved interviews with divisional stakeholders and coordination of writers, photographers, and content owners across the 7 hospital network.

    The first 9 months involved consolidating Erlanger's 6 consumer websites into a central location for information and content management. Also setup templates for "high profile" events, providing news to international media online.

  • Freelance Designer

    M.Kelley Public Works

    (Internet industry)

    May 1998 — May 2004 (6 years 1 month)

    MKPW was a side business, where I would work on computers and design websites for small business clients. These companies were in real estate, financial planning, pharmaceuticals, and web development and were all word-of-mouth references.

  • Internet/Media Specialist

    Hutcheson Medical Center

    (Non-Profit; 1001-5000 employees; Hospital & Health Care industry)

    January 2000 — January 2002 (2 years 1 month)

    The primary focus of this position was the management of the hospital's web design & development for internal & external communications as well as budgeting and managing for all print, TV, & radio needs of the institution.

    I wrote scripts for TV, radio and video projects; designed graphics for the web and print; and was responsible for the organization's media buying. I worked with a small team who managed press conferences, interviews and the company's quarterly publication.

  • Network Administrator

    Hutcheson Medical Center

    (Non-Profit; 1001-5000 employees; Hospital & Health Care industry)

    June 1999 — January 2000 (8 months)

    The position was responsible for the hospital’s 250+ Windows, Novell, and UNIX systems. This role also managed the company’s desktop and laptop computers. Had a small staff who worked on projects and who were assigned tasks based on help desk calls. Was also responsible for Project Management of Y2K-related projects and implementation of projects based on need.

  • Network/Hardware Specialist

    Hutcheson Medical Center

    (Non-Profit; 1001-5000 employees; Hospital & Health Care industry)

    June 1994 — June 1999 (5 years 1 month)

    This position started as a 2nd shift computer operator position, where backups of the hospital’s major financial and clinical systems were performed. As we migrated from ancient Data General mainframes, like the MV series, to the AvIIon series, the role included UNIX administration and creation of backup scripts for Novell, UNIX, and Windows systems.

    From there, the job evolved into desktop support, as the hospital moved away from terminal servers and “dumb” terminals to PCs and Laptops. Then when the internet and e-Mail started to evolve in the late 90’s, the role evolved into a 1st shift network position with responsibility including Novell Netware and GroupWise and eventually Windows NT networking and Exchange servers.

    Also, created the hospital’s first intranet website….

  • School-Age Child Care Director

    J.A. Henry YMCA

    (Hospital & Health Care industry)

    1992 — 1994 (2 years)

Additional Information

Mike Kelley’s Websites:

Mike Kelley’s Interests:

new technology, music, graphic arts, art, design, weblogs, writing, OS X, Linux, XHTML, Web Standards, CSS, music industry, musical instruments, music, drums, apple, weblogs, blogs

Mike Kelley’s Honors:

eHealthcare Leadership Awards -
Platinum Award for HMO/PPO/Other Insurers :
Best Design 2007
Best Rich Media 2007

Web Marketing Association - Outstanding Web Site WebAward 2008
Web Marketing Association - Outstanding Web Site WebAward 2007

World Wide Web Healthcare Awards Merit Award - Fall/Winter 2006

Bronze Award - Healthcare Marketing Report - 2004

World Wide Web Healthcare Awards - Judge 2002/2003

Mike Kelley’s Contact Settings

Interested In:

  • career opportunities
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  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • getting back in touch

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