
Fashion Brand Media Strategies & Consulting - MJWStyle Media / SellingStyle, Inc.
Greater New York City Area

Fashion Brand Media Strategies & Consulting - MJWStyle Media / SellingStyle, Inc.
Greater New York City Area
Most American women, 62% of us in fact, just don’t fit the Size 0-12 fashion mold. Since most media doesn’t account for the reality of women’s bodies, there is a need for expert advice, delivered without bias.
Michele Weston is one of America’s leading plus-size authorities and has a distinguished record of changing perceptions of inner beauty and personal outer style. Her career has been spent in the fashion/magazine publishing worlds as an editor for the past 18 years and expert for such companies: Conde Nast, Hearst and Hachette Publications. She held the position of Founding Fashion and Style Director of MODE Magazine and author of the motivational style book: "Learning Curves: Living Your Life in Full and With Style" (Random House). Michele was "Proclaimed by 'O The Oprah Magazine' as the Plus Size Fashion Authority." in the Experts Issue (November 2006.)
Ms. Weston is a commentator, speaker and panelist for conferences and community events as a CurvyStyle Therapist. She has appeared on ABC/The Oprah Winfrey show, NBC/The Today Show, ABC/The View, the CBS Early Show, Good Morning America, E! Fashion Emergency 911, Lifetime Television and Oxygen Networks nationally – among many other affiliates.
Selling Style, Inc.is a a division of MJWStyle Media that has worked with a 'who’s-who' in fashion/retailers that include: Saks Fifth Avenue Group, INC, Avenue/United Retail Group, Old Navy/Plus, Marina Rinaldi, Lafayette 148, Calvin Klein Sportswear, Avenue Stores, Macy's Group, Forever21.com, AlwaysforMe.com, Torrid.com, Bloomingdale’s and the EvansLondon.com launch into the American market in 2007. Michele's empowering store and event commentary and workshops have been presented in hundreds of major retail outlets.
Weston is a member of Fashion Group International since 1990 and an associate member of AICI (Association of Image Consultants International) since 2007.
MJWStyle Media and it's division, SellingStyle, Inc., opened in 2003 and develop partnerships with retail to educate sales staff and consumers regarding selling style, producing brand awareness, create media opportunities, launching new divisions of companies online into the USA, strategic marketing, creating and commentating fashion shows with personal consultations. Developing ideas and newsletters created for fashion and retail companies for re-positioning their brand.
(Privately Held; 11-50 employees; Writing and Editing industry)
April 2007 — Present (2 years 9 months)
Currently write a bi-monthly column under the 'Uniquely Me' Style Section of www.DivineCaroline.com - Real Girls Media Network (RGM™), is a digital network created by women, for women, today announced the debut of its first site, this is a place where women come together to express themselves, find answers and share life through
storytelling. DivineCaroline also features guided editorial content written by its all-star editorial team. Comprised of experienced journalists and published authors, the editorial team includes notable women in various categories to help build this next generation site for women.
(Sole Proprietorship; 1-10 employees; Apparel & Fashion industry)
January 2003 — Present (7 years )
Brand Media Consulting for clients in the fashion and retail world
Strategic Marketing and Research for targeted women's markets
Spokesperson and Representative for various Design Houses and Retail Chains
Freelance Editor for Magazine online and in written media format
Body Image and Style Consultant as Curve Style Therapist (curvystyletherapy.com)
(Apparel & Fashion industry)
1990 — Present (19 years )
(Partnership; 1-10 employees; Online Media industry)
January 2005 — October 2006 (1 year 10 months)
Executive Editor, Style & News for Amazemagazine.com for the full-figured woman - until direction of emagazine shifted.
(Apparel & Fashion industry)
2000 — 2001 (1 year )
(Apparel & Fashion industry)
1998 — 2000 (2 years )
(Privately Held; 11-50 employees; Apparel & Fashion industry)
1996 — 2000 (4 years )
·Founding editorial team member for full figure fashion and lifestyle magazine (circulation: 1mil) Managed a team of six people.
·Wrote articles for the magazine monthly on; Where to Shop, and Off the Cuff regular columns.
·Created seasonal direction for fashion trends; produced editorial that helped push retail market designers such as LAUREN/Ralph Lauren and Anne Klein to expand lines to include plus sizes.
·Served as commentator for over 150 fashion shows for such stores as: Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s, and Macy’s Group.
·Directed and produced two FIT Design Fashion Show contests with voting panels consisting of top designers.
·Served as magazine spokesperson for television, fashion events and symposia.
·Styled on photo shoots for publication and ad campaigns.
·Produced and coordinated magazine events, PA’s and TV fashion segments.
·Founding team editor of plus-size online fashion magazine.
·Created E-columns and expert designer and celebrity articles.
(Privately Held; 10,001 or more employees; Publishing industry)
September 1989 — August 1992 (3 years )
Senior Accessories Editor, Madmoiselle,
Senior Fashion Marketing Editor - London NYC RTW & Paris Markets,
Special Projects Editor - Vanity Fair Magazine
(Public Company; 10,001 or more employees; Retail industry)
December 1988 — November 1989 (1 year )
Executive Training Program, Bloomingdales Flagship Store, NYC - for Costume Jewelry Department as an Asst. Buyer & for Dresses/Coats and Leather a an Asst. Manager.
(Public Company; 201-500 employees; Design industry)
July 1986 — August 1988 (2 years 2 months)
Executive Design Assistant to the VP/Women's Head Designer and her team, Assisted VP of Women's Sales for a brief time frdore assisting the entire design licensee team as well.
B.A. , Theatre Performance/Costume Design, Art History , 1979 — 1983
PENCIL (New York, NY) | Mentor for an educational non-profit | 1991—Present Dress for Success Wordwide (New York, NY) | Founding Board Member of NYC Chapter (1997) Member of AICI (Association of Image Consultants International) I 2007 - Present Lecturer and Public Speaking Trainer | 2000—Present
Member of Fashion Group International | 1989 - Present
Member of National Retail Association/New York Chapter | 2001 - Present
· Listed in “Who’s Who in American Colleges and Universities” (1985)
· Recipient Conspicuous Achievement Award in Theatre Arts (1984)
· Inaugurated into Outstanding Alumni for the College of Fine Arts Board (2001)