Michael Owen

Current

• Online Marketing Manager at Snap Technologies
• Marketing & Analytics Consulting - Owner at Rainbow Communications

Past

• Board of Directors at IIMA - The International Internet Marketing Association
• Account Executive - Recruiter at S.I. Systems Ltd
• Regional Corporate Executive at Scouts Canada

Education

• The University of Calgary
• IIMA
• The University of Calgary

Recommended

6 people have recommended Michael

Connections

83 connections

Industry

Marketing and Advertising

Michael Owen’s Summary

Summary: I am a Google-certified search engine marketing professional and digital marketing expert with more than 15 years of web development, web analytics, online marketing and e-commerce experience.

I am a strong believer in marketing driven by analytics, and based on provable data and testing. I am certified by Google as an Analytics Qualified Individual (GAIQ), and also as a Google Advertising Professional (GAP). I also hold certificates in Internet Marketing and Business Management

As the Online Marketing Manager for Snap Technologies (Snaptech), my role is to develop and deliver individualized marketing strategies for a wide range of clients across a variety of industries.

As the founder and owner of Rainbow Communications I have developed and managed dozens of successful web properties since the mid-90's, and currently provide usabilty, marketing and analytics consulting to select clients.

I continue to develop and market my own stable of websites and in the last 2 years have forged partnerships with like-minded companies around the globe. I am always on the lookout for new opportunities, and to network with peers and colleagues.

Michael Owen’s Specialties:

*Organic Search Engine Optimization (SEO)
*Search Engine Marketing (PPC) management (Google and Yahoo)
*Analytics implementation, interpretation and reporting
*Google AdWords Certified Professional
*Google Analytics Qualified Individual
*Landing Page Optimization, A/B Testing, MVT
*Website usability evaluation and testing
*Affiliate Marketing planning and management

Additional Information

Michael Owen’s Groups:

IIMA - International Internet Marketing Association
Web Analytics Association (WAA)
International Gay and Lesbian Travel Association (IGLTA)

•    LinkedSEO
•    Content Management Professionals
•    International Internet Marketing Association
•    Web Analytics Association
•    eMarketing Association Network
•    The Internet Marketing Conference (IMC) Group
•    LGBT Professional Network - Global
•    GLBT Professionals (and Friends)
•    B2B Conversion Optimization Network
•    B2C Conversion Optimization Network
•    OUT Canada
•    PPC Pros Canada

Michael Owen’s Honors:

*Google Analytics Qualified Individual (GAQI)
*Google Advertising Professional Certification

Michael Owen’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch