
Vice-President, Online Strategy - Merrill Lynch
Greater Philadelphia Area

Vice-President, Online Strategy - Merrill Lynch
Greater Philadelphia Area
1 more...
A results oriented marketing and business development executive with expertise in strategy, implementation, and campaign execution.
Extensive experience in internet marketing including campaign development, performance analysis, advertising and search engine marketing.
Managed the successful launch of internet-based consumer and business software applications.
Experience with the latest technological trends, laws and advances for online marketing, lead generation, ecommerce, and software development.
Skilled in forging alliances and partnerships, team building, negotiating, strategic planning, writing, and public speaking.
FINRA Series 7
(Public Company; 10,001 or more employees; MER; Financial Services industry)
August 2005 — Present (4 years 4 months)
Michael and his team are responsible for interactive strategy, usability, design and maintenance of the online channels for the Merrill Lynch Global Bank Group. This includes the product areas of home lending and equity, securities-based lending, cards, cash management, commercial lending and finance.
UJC, National Young Leadership Cabinet, CRE BBYO, Jewish Relief Agency, QVNA
Speaker Faculty- WBR NetFinance 2007: "How to Use the Online Channel to Communicate to Your Internal Sales Force" and "Addressing the Complex Challenges of Multi-Channel Integration"
Speaker Faculty- WBR NetFinance 2008: "Maximizing Your Campaigns and Marketing Spend To Optimize Your SEO and SEM Programs"
Speaker Faculty - Marcus Evans Online Retail Banking Services 2008: "Motivating Online Marketing and Online Customer Experience Departments to Collaborate and Make the Online Channel a Key Point of Sales"