Michael Lambie

Michael Lambie

Digital Research Director at The Nielsen Company

Greater Los Angeles Area

Current
  • Digital Research Director, Strategic Marketing Science at The Nielsen Company
Past
  • Digital Media Manager, Television Group at Nielsen Company
  • Ad Traffic Coordinator at ContentNext Media, Inc
  • Information Architect at Nielsen Entertainment
  • Jr. Programmer at Nielsen Entertainment
  • IT Consultant at synergy broadband
  • Production Assistant at Shakti Reve Films
  • Senior Intern at Collaboration Filmworks
  • Graphics Intern at GTN Inc
Education
  • University of Michigan
Connections
419 connections
Industry
Internet
Websites

Michael Lambie’s Summary

Work
Michael is a Digital Research Director for The Nielsen Company's Strategic Marketing Sciences group previously designing online research applications for the primary television research group. He currently works on cross company research projects fusing behavioral, attitudinal and psychographic data. During his three years at Nielsen he has focused much of his time creating a network of digital labs for hands on testing with a national sample focusing on testing television pilots, digital media usability and advertising effectiveness. Michael has pushed for the labs to have cutting edge technology including EEG brain wave research, eye tracking and galvanic skin response. He has also consulted on entertainment opinion engine based social network HeyNielsen and helped to create ViewerCast, an online video portal for collecting qualitative research from webcams.

Extracurricular
In addition to his duties at Nielsen Michael also serves as the Chair of Technology for the Southern California Market Research Association. He has served as a project advisor for the American Film Institute's Digital Content Lab. He co-coordinates The Pixelodeon Festival, The Los Angeles Geek Dinner and the Dataportability Los Angeles Chapter. He has most recently spoken at Mindshare LA, BarCampLA and the IxDA LA Salon.

Background
Michael has a broad software engineering background with work experience in the entertainment industry. His interests lie mainly in the convergence and evolution of media in the digital age. He is also interested in the research of how users consume video/audio content on modern mediums and also how to grow business by leveraging emergent user behavior.

Michael Lambie’s Specialties:

Market Research Product Development
Custom Digital Research
Social Network Consulting
Web 2.0
Digital Usability and Interaction
Ad Traffic Management
Online Communities
Programming


Michael Lambie’s Experience

  • Digital Research Director, Strategic Marketing Science

    The Nielsen Company

    (Privately Held; 10,001 or more employees; Market Research industry)

    June 2008Present (5 months)

    He currently works on cross company research projects fusing behavioral, attitudinal and psychographic data. During his three years at Nielsen he has focused much of his time creating a network of digital labs for hands on testing with a national sample focusing on testing television pilots, digital media usability and advertising effectiveness. Michael has pushed for the labs to have cutting edge technology including EEG brain wave research, eye tracking and galvanic skin response.

  • Digital Media Manager, Television Group

    Nielsen Company

    (Privately Held; 10,001 or more employees; Market Research industry)

    April 2007June 2008 (1 year 3 months)

    He has also consulted on entertainment opinion engine based social network HeyNielsen and helped to create ViewerCast, an online video portal for collecting qualitative research from webcams.

  • Ad Traffic Coordinator

    ContentNext Media, Inc

    (Privately Held; 11-50 employees; Online Media industry)

    October 2006February 2007 (5 months)

  • Information Architect

    Nielsen Entertainment

    (Public Company; 10,001 or more employees; Market Research industry)

    March 2006January 2007 (11 months)

  • Jr. Programmer

    Nielsen Entertainment

    (Public Company; 10,001 or more employees; Market Research industry)

    May 2005March 2006 (11 months)

  • IT Consultant

    synergy broadband

    (Privately Held; 11-50 employees; Information Technology and Services industry)

    August 2003April 2005 (1 year 9 months)

  • Production Assistant

    Shakti Reve Films

    (Privately Held; 51-200 employees; Entertainment industry)

    June 2002July 2002 (2 months)

  • Senior Intern

    Collaboration Filmworks

    (Privately Held; 1-10 employees; Entertainment industry)

    May 2001August 2001 (4 months)

  • Graphics Intern

    GTN Inc

    (Privately Held; 201-500 employees; Media Production industry)

    May 2000September 2000 (5 months)

    Worked in digital graphics for commercials. Worked mainly on Discreet (now Autodesk) Inferno & Flame for compositing digital effects in commercials. Provided a small amount of unix programming for graphics plugins. Helped entertain clients in the studio.


Michael Lambie’s Education

  • University of Michigan

    BSE, Computer Science Engineering, 19992004

    Activities and Societies:
    BlueLab (formerly Engineers Without Borders), Sailing Team, IM Wrestling, IM Soccer

Additional Information

Michael Lambie’s Websites:

Michael Lambie’s Interests:

new technology, new media, events, sharing of information, brainstorming, collaboration, knowledge & data, usability, neuro science,

Michael Lambie’s Groups:

Southern California Market Research Association - Chair of Technology
American Film Institute Digital Content Lab - Project Advisor
Pixelodeon Festival - Coordinator
Los Angeles Geek Dinner - Coordinator & Host
MindShare - Speaker
BarCampLA - BarCamp Counselor

  •    XING.com
  •    Facebook.com
  •    Plaxo.com
  •    SKYPE user
  •    Gmail Users
  •    CNN News
  •    Wikipedia Users Group
  •    Google Group
  •    Marketing Research Association
  •    BusinessWeek Group
  •    Innovation for Creativity
  •    Market Research Global Alliance (MRGA)
  •    Technology Marketing Community
  •    The Nielsen Company Alumni and Associates
  •    ThoseInMedia (The who's who in all the media markets)
  •    The 4-Hour Academy
  •    Marketing 2.0 Technology (Over 2000+ Members)
  •    Interop - The Leading Global Business Technology Event
  •    Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators
  •    Fans of Mashable
  •    Social Media Today
  •    TV Researchers
  •    Wine2.0
  •    Global Analytics Network
  •    Friends of the Schwaggin' Wagon

Michael Lambie’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Michael’s full profile:

  • See who you and Michael Lambie know in common
  • Get introduced to Michael Lambie
  • Contact Michael Lambie directly

View Full Profile