Michael J Lambie

Current

Southern California Chapter Board Member at Marketing Research Association
Digital Research Director, Strategic Marketing Science at The Nielsen Company

Past

Southern California Chapter Chair of Technology at Marketing Research Association
Digital Media Manager, Television Group at Nielsen Company
Ad Traffic Coordinator at ContentNext Media, Inc

Information Architect at Nielsen Entertainment
Jr. Programmer at Nielsen Entertainment
IT Consultant at synergy broadband
Production Assistant at Shakti Reve Films
Senior Intern at Collaboration Filmworks
Graphics Intern at GTN Inc

see less...

6 more...

Education

University of Michigan

Recommended

6 people have recommended Michael J

Connections

500+ connections

Industry

Research

Websites

Michael J Lambie’s Summary

Michael is a Digital Research Director for The Nielsen Company's Strategic Marketing Sciences group previously designing online research applications for the primary television research group. He currently works on ad effectiveness, brand strategy, product tracking for clients across television and technology. Many projects span across the Nielsen company and fuse behavioral, attitudinal and psychographic data from proprietary Nielsen data sets including TV viewing, online and mobile behavioral data. During his four plus years at Nielsen he has developed qualitative research apps, and co-created a network of digital labs for hands on testing with a national sample focusing on testing television pilots, digital media usability and cross-platform ad effectiveness. Michael helped bring in EEG brain wave research, eye tracking hardware and galvanic skin response. He has also consulted on entertainment opinion engine based social network HeyNielsen and helped to create ViewerCast, an online video portal for collecting qualitative research from webcams.

In addition to his duties at Nielsen Michael also serves as a Board Director for the Southern California Market Research Association. He has consulted on projects for the American Film Institute's Digital Content Lab. He previously co-coordinated the LA Geek Dinner and the LA Dataportability meetups. He speaks at events on a number of topics including interaction design, online metrics and modern consumer research. Most recently at SXSW, Santa Monica Public Library, East LA College, Loyola Marymount, Mindshare LA, BarCampLA, the IxDA LA Salon and is a co-host of the Digital Family Reunion.

Michael is most currently interested combining marketing science with behavioral social data to form predictive models.

Michael J Lambie’s Specialties:

Consumer Market Research
Custom Digital Research
Brand & Ad Effectiveness Research
Social Data Consulting
Marketing Science
Digital Usability and Interaction
Ad Traffic Management
Online Communities
Product Tracking
Technology
New Media
Entertainment
Television

Programming - ASP VBScript, PHP, C#, MySQL, MSSQL, XHTML, javascript, CSS, DOM
Platforms: NPower, @Plan, NetView, VideoScan, ComScore, Omniture, Wordpress
Software: SPSS, MSOffice, Adobe/Macromedia

Michael J Lambie’s Experience

Southern California Chapter Board Member

Marketing Research Association

(Non-Profit; Market Research industry)

May 2009 — Present (7 months)

Responsible for oversight of chapter communications, website & marketing. Also manages digital advertising clients. Assists in the coordination of annual events.
Digital Research Director, Strategic Marketing Science

The Nielsen Company

(Privately Held; Market Research industry)

June 2008 — Present (1 year 6 months)

Michael currently works on ad effectiveness, brand strategy, product tracking for clients across television and technology. Many projects span across the Nielsen company and fuse behavioral, attitudinal and psychographic data from proprietary Nielsen data sets including TV viewing, online and mobile behavioral data. Day to day includes project management, proposal writing, report writing, methodology and vendor management. Client list includes television networks and technology companies.
Southern California Chapter Chair of Technology

Marketing Research Association

(Non-Profit; Market Research industry)

May 2008 — May 2009 (1 year 1 month)

Oversaw upgrade of chapter website, publishing & communications platform. Volunteered at various MRA events.
Digital Media Manager, Television Group

Nielsen Company

(Privately Held; 10,001 or more employees; Market Research industry)

April 2007 — June 2008 (1 year 3 months)

He has also consulted on entertainment opinion engine based social network HeyNielsen and helped to create ViewerCast, an online video portal for collecting qualitative research from webcams.
Ad Traffic Coordinator

ContentNext Media, Inc

(Privately Held; Online Media industry)

October 2006 — February 2007 (5 months)

Managed ad campaigns across multiple web properties and newsletters including paidcontent.org and moconews.net. Responsible for contact with advertisers, providing metrics & reports and scheduling ads, and managing inventory. Also helped in areas of business & product development. Worked on OpenX serving DART & Atlas ads.
Information Architect

Nielsen Entertainment

(Public Company; VNU; Market Research industry)

March 2006 — January 2007 (11 months)

Worked on the systems team to develop new qualitative research applications. Included database design, creating taxonomies, and intelligent data access solutions through web portals. Also included some software development, in .Net for web portal access to data.
Jr. Programmer

Nielsen Entertainment

(Public Company; VNU; Market Research industry)

May 2005 — March 2006 (11 months)

Programmed in a .Net environment working on development of internal productivity applications.
IT Consultant

synergy broadband

(Privately Held; Design industry)

August 2003 — April 2005 (1 year 9 months)

Provided full service consulting to small business in the greater Ann Arbor Area. Services included web design & hosting, broadband internet, phone service and building wiring. Coordinated start to finish deployment and installation of wiring broadband internet service to commercial buildings and residential complexes. Worked with cisco router programming and configuring DSLAMs. Also installed PBX phone systems.
Production Assistant

Shakti Reve Films

(Entertainment industry)

June 2002 — July 2002 (2 months)

Worked with locations team, assisting with coordination of venues for production before and during production periods. Helped on set with normal PA duties.
Senior Intern

Collaboration Filmworks

(Entertainment industry)

May 2001 — August 2001 (4 months)

Managed production office of day to day operations and coordinated other interns. Additionally, worked on set production, script coverages and story development.
Graphics Intern

GTN Inc

(Privately Held; 201-500 employees; Media Production industry)

May 2000 — September 2000 (5 months)

Worked in digital graphics for commercials. Worked mainly on Discreet (now Autodesk) Inferno & Flame for compositing digital effects in commercials. Provided a small amount of unix programming for graphics plugins. Helped entertain clients in the studio.

Michael J Lambie’s Education

University of Michigan

BSE , Computer Science Engineering , 1999 — 2004

Activities and Societies:

BlueLab (formerly Engineers Without Borders), Sailing Team, IM Wrestling, IM Soccer

Additional Information

Michael J Lambie’s Websites:

Michael J Lambie’s Interests:

new technology, new media, brainstorming, collaboration, social data, semantic web, augmented reality, mobile platforms, platform monetization, usability, predictive modeling, consumer research, location based data, fluid info, neuro science,