Michael Lambie

Current

Digital Research Director, Strategic Marketing Science at The Nielsen Company

Past

Digital Media Manager, Television Group at Nielsen Company
Ad Traffic Coordinator at ContentNext Media, Inc
Information Architect at Nielsen Entertainment

Jr. Programmer at Nielsen Entertainment
IT Consultant at synergy broadband
Production Assistant at Shakti Reve Films
Senior Intern at Collaboration Filmworks
Graphics Intern at GTN Inc

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Education

University of Michigan

Recommended

6 people have recommended Michael

Connections

419 connections

Industry

Internet

Websites

Michael Lambie’s Summary

Work
Michael is a Digital Research Director for The Nielsen Company's Strategic Marketing Sciences group previously designing online research applications for the primary television research group. He currently works on cross company research projects fusing behavioral, attitudinal and psychographic data. During his three years at Nielsen he has focused much of his time creating a network of digital labs for hands on testing with a national sample focusing on testing television pilots, digital media usability and advertising effectiveness. Michael has pushed for the labs to have cutting edge technology including EEG brain wave research, eye tracking and galvanic skin response. He has also consulted on entertainment opinion engine based social network HeyNielsen and helped to create ViewerCast, an online video portal for collecting qualitative research from webcams.

Extracurricular
In addition to his duties at Nielsen Michael also serves as the Chair of Technology for the Southern California Market Research Association. He has served as a project advisor for the American Film Institute's Digital Content Lab. He co-coordinates The Pixelodeon Festival, The Los Angeles Geek Dinner and the Dataportability Los Angeles Chapter. He has most recently spoken at Mindshare LA, BarCampLA and the IxDA LA Salon.

Background
Michael has a broad software engineering background with work experience in the entertainment industry. His interests lie mainly in the convergence and evolution of media in the digital age. He is also interested in the research of how users consume video/audio content on modern mediums and also how to grow business by leveraging emergent user behavior.

Michael Lambie’s Specialties:

Market Research Product Development
Custom Digital Research
Social Network Consulting
Web 2.0
Digital Usability and Interaction
Ad Traffic Management
Online Communities
Programming

Michael Lambie’s Experience

Digital Research Director, Strategic Marketing Science

The Nielsen Company

(Privately Held; 10,001 or more employees; Market Research industry)

June 2008 — Present (5 months)

He currently works on cross company research projects fusing behavioral, attitudinal and psychographic data. During his three years at Nielsen he has focused much of his time creating a network of digital labs for hands on testing with a national sample focusing on testing television pilots, digital media usability and advertising effectiveness. Michael has pushed for the labs to have cutting edge technology including EEG brain wave research, eye tracking and galvanic skin response.
Digital Media Manager, Television Group

Nielsen Company

(Privately Held; 10,001 or more employees; Market Research industry)

April 2007 — June 2008 (1 year 3 months)

He has also consulted on entertainment opinion engine based social network HeyNielsen and helped to create ViewerCast, an online video portal for collecting qualitative research from webcams.
Ad Traffic Coordinator

ContentNext Media, Inc

(Privately Held; 11-50 employees; Online Media industry)

October 2006 — February 2007 (5 months)
Information Architect

Nielsen Entertainment

(Public Company; 10,001 or more employees; Market Research industry)

March 2006 — January 2007 (11 months)
Jr. Programmer

Nielsen Entertainment

(Public Company; 10,001 or more employees; Market Research industry)

May 2005 — March 2006 (11 months)
IT Consultant

synergy broadband

(Privately Held; 11-50 employees; Information Technology and Services industry)

August 2003 — April 2005 (1 year 9 months)
Production Assistant

Shakti Reve Films

(Privately Held; 51-200 employees; Entertainment industry)

June 2002 — July 2002 (2 months)
Senior Intern

Collaboration Filmworks

(Privately Held; 1-10 employees; Entertainment industry)

May 2001 — August 2001 (4 months)
Graphics Intern

GTN Inc

(Privately Held; 201-500 employees; Media Production industry)

May 2000 — September 2000 (5 months)

Worked in digital graphics for commercials. Worked mainly on Discreet (now Autodesk) Inferno & Flame for compositing digital effects in commercials. Provided a small amount of unix programming for graphics plugins. Helped entertain clients in the studio.

Michael Lambie’s Education

University of Michigan

BSE, Computer Science Engineering, 1999 — 2004

Activities and Societies:

BlueLab (formerly Engineers Without Borders), Sailing Team, IM Wrestling, IM Soccer

Additional Information

Michael Lambie’s Websites:

Michael Lambie’s Interests:

new technology, new media, events, sharing of information, brainstorming, collaboration, knowledge & data, usability, neuro science,

Michael Lambie’s Groups:

Southern California Market Research Association - Chair of Technology
American Film Institute Digital Content Lab - Project Advisor
Pixelodeon Festival - Coordinator
Los Angeles Geek Dinner - Coordinator & Host
MindShare - Speaker
BarCampLA - BarCamp Counselor