
Principal at CRUCIBLE Group
Sarasota, Florida Area

Principal at CRUCIBLE Group
Sarasota, Florida Area
Envisions and implements fixed / working assets' leverage through enhanced organizational capabilities & capacity to "Punch Above Historical Weight Class" .
NA & Global Thought & Tactical Leadership and expanded capacity for executional excellence of all enterprise assets.
Refine and distill core economic enterprise value proposition to secure access and ability to Monetize value of core renewable economic proposition.
Creation and implementation of culture where associates, suppliers, clients, customers are required and incented to THINK.
Turning Concepts and Existing Investment into Optimized Pipelines and Cash.
Establish as Core Enterprise Competencies "Creative Destruction" and introduction of Managed Disruptive Ingenuity"
Nuture and motivate stakeholders to Obsolete Enterprise's exisiting Products, Services, Brands to redefine and communicate expectations while out executing larger incumbent competitors.
Collaborative Re-recruiting, Development, Mentoring across disciplines at multiple levels insuring vibrant growth of talent and skills
Infuse, recognize, and reward iniative, innovation, enginuity prudent risk management and dynamic parallel implemention processes for NPD, Marketing, Sales, Direct & Multiple Step Distribution, Integrated Logistics Product and Service Models.
Lead and motivate reconfiguration and retasking of Operating and Logistics assets to reflect adjustments in macro econmic enviroment and enterprise intivatives to enhanced value proposition
Redefining category rules to optimize revenue, margin and achieve dominance in near commodity, brands, product segments and service categories of CPG, Industrial, B2B, OEM & Consumer Services
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Turnarounds Operational and Financial Restructuring, Start Ups, NPD,
CrossFunctional /Cultural Leadership
Penetrating New & Adjacent Categories, Sectors, Markets,
M&A Divestitures: Identification & implementation.
Accountability, ownership for Strategic Planning /Tactical Implementation / Creating ,Tracking, Delivering Results /
Driving CPG FMCG Competencies & Services thru Industrial, Manufacturing, OEM, B2B & Client Service business models
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(Management Consulting industry)
April 2008 — Present (1 year 9 months)
Hands-on development through to implementation of enterprise's strategic and tactical optimization of financial, human, brand, logistics, operations, technology assets
Emphasis on development of enterprise's ability to "Punch Over Our Historical Weight Class". Domestic and Global experience in optimizing key assets in Consumer, Industrial, and Business Service industries.
(Education Management industry)
January 1999 — Present (11 years )
Restructured and recapitalized 5013-C Private School
Acquired and relocated to Greenfield location
Recruited and staffed for Pre-K through Senior High school
Achieved accreditdation American Association of Independent Schools
Grew enrollment 500%
Extended land lease to secured capital investment for infrastructure from a private Athletic International Training Center developer. All infrastructure improvements owned by New Gate School
Foreign Exchange Student Program Spanish Language focused
(Public Company; 1001-5000 employees; ITP; Packaging and Containers industry)
February 2003 — April 2008 (5 years 3 months)
Strategic Plan developed and implemented
Product line and fixed asset rationalization
M&A and divestiture of non core-assets
Built organizational capacity,competencies, & skills for realigned Strategic, Financial and Tactical goals
Implemented Culture of Accountability, Customer & Consumer focus
Systemic shift to solid mertics to guide the management of the SBUs in Industrial & Consumer existing and new markets.
Integration of legacy and new IT platforms to achieve Organizational & Financial goals
(Management Consulting industry)
January 2001 — February 2003 (2 years 2 months)
Clients advised & supported in Consumer,Technical, Industrial & Business Services industries
Transfered NA business model to Australnsia, Eastern Rim, W/C/E Europe,UK,N & S Africa at premium margins to NA model.
Return on capital invest > 250% per annun
Created three new streams of income for new consulting practice competencies beyond service practice offered in NA.
Operations positive cash flow in four months
Created actionable knowledge from proprietary dB capability.
Provided interpretation and insight into marketplace, product categories, customer, competitor & consumer behavior
Supported client leadership in developing organizational capacity for Blobal Strategic Planning process
Supplied capabilities & capacity to implement tactical support of strategic initiatives in markets around the globe
Sold fixed assets to "in country partners"
Retained lucrative contractual control of proprietary dB, analysis & diagnostic capabilities supplied by CROSSMARK Inc
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(Public Company; 10,001 or more employees; PEP; Consumer Goods industry)
January 1993 — December 2000 (8 years )
Designed, implemented and led integrated Global Customer Teams Management and Planning System .
Delivered coordinated Strategic Planning thru tactical implementation for corporation with the six leading trans-global customers.
Delivered seven PepsiCo brand operating SBUs each with average of six geographic P&Ls in compliance with system design and execution parameters.
Achieved step function incremental SBU sales, trade marketing efficiencies, logistics and IT function collaboration. Attain increased revenue and achieved stretch profitability goals. Collaboration and surpassing goals attributable directly to disciplined monitoring of financial and required level of "collaboration metrics" and corrective action feedback to leadership of SBU s
Ultimate responsibility for direct contact with three of the six Global Customers at "C Level" within their HQs.
(Consumer Goods industry)
1993 — 2000 (7 years )
(Consumer Goods industry)
1996 — 1997 (1 year )
Promoted to Reengineer the entire Demand Creation through Cash Application processes for Spirits, Beverage Alcohol, and Juices for the corporation.
Successfully beta tested new processes, technology platforms, organizational capabilities and structures in the Mass Merchandizer, and Club Store Channels.
Dramatically exceeded all anticipated financial, and qualitiative metrics. .
Created template for adoption and implementation by all other BU for the $9 billion reveune corporation.
(Public Company; 10,001 or more employees; CAG; Food Production industry)
August 1990 — January 1993 (2 years 6 months)
Conceived, built, and led organization to expand revenue by over $500MM. Launched the innovative new Healthy Choice brand into seven ( 7 ) existing separate food categories within ConAgra's Independent Operating Company structure. Pioneered an entirely new category for ConAgra and attained $100MM in revenue with both production and distribution outsourced.
New innovative business model for new category had an ROI of 48% in first year and 69% in second.
Combined entity exceeded full year plan targets for revenue by 123% & 147%, and grew bottom line profits by 136% & 151%.
(Dairy industry)
February 1981 — September 1990 (9 years 8 months)
Progressed from V.P. Sales & Marketing for Dairylea Cooperative Division for this leading branded marketer of dairy products. Held positions of increasing accountability for General Management, Sales, Marketing, Operations, Strategic Planning, Logistics and R&D.
Organization attained increased profitability and share to record levels in its markets.
Recruited new team members , and identified existing associates for re-recruitment and trained to accelerate success in rationalizing operating fixed and working assets.
Accountable for increased focus and expectation for financial and share performance of Hood owned brands.
Developed of new licensed brands with margins 50% greater than Hood Branded product.
(Consumer Goods industry)
January 1976 — February 1981 (5 years 2 months)
Recruited to bring professional practices and new product development expertise. Held positions of increasing accountability in product and sales management. Introduced numerous new products and implemented first system wide strategic and annual tactical financial planning.
Certificate , 2003 — 2004
Global Financial / Marketing Management 1994 — 1995
Finance, 1987 — 1988
1977 — 1980
BS , Marketing, Industrial Psychology , 1968 — 1972
Internship Miller Bewery Corporate Marketing,
Communicative collaborative innovative leadership extended to non technologically based enterprises affinity groups, NGOs and NFP eductional associations,
GMA/FMI Join Executive Committee