President, Twist Image
Montreal, Canada Area
- Current
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- Professional Speaker at Speakers Spotlight
- Host at Six Pixels of Separation - The Twist Image Podcast
- Board of Directors and Vice-Chair Quebec at IAB Canada - Interactive Advertising Bureau
- Board of Directors at CMA - Canadian Marketing Association
- Quebec Board of Directors at NABS - BEC - National Advertising Benevolent Society
- President at Twist Image
- Past
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- Partner at Distort Entertainment
- Director of Marketing and Communications at Airborne Entertainment
- Director of Advertising and Sponsorship at Mamma.com
- Education
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- Concordia University
- Vanier College Cegep
- Recommended
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21 people have recommended Mitch - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Mitch Joel’s Summary
When Google wanted to explain online marketing to the top retailers in the United States (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the, “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He is a marketing and communications visionary, interactive expert, community leader, Blogger and Podcaster. He is also a passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing and personal branding.
Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau Canada. He is an executive for the National Advertising Benevolent of Quebec and an instructor of the CMA eMarketing professional certificate course.
Joel speaks frequently to diverse groups like The Power Within, Google, Shop.org, Visa, Microsoft and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil. He is the founder/moderator of the Montreal Business Book Review and host of the HarperCollins Canada sponsored, Foreword Thinking: The Business And Motivational Book Review Podcast.
He co-launched Distort Entertainment, the only hard music label in Canada to have major label distribution (Universal Music) and whose roster features the platinum-plus and Juno Award and MuchMusic-winning acts, Alexisonfire and City And Colour.
Joel is frequently called upon to be a subject matter expert for CTV National News, Canada AM, CBC Newsworld, Marketing Magazine, Strategy, The Globe & Mail, The National Post and many other media outlets. He is presently writing his first book, Six Pixels of Separation.
Mitch Joel’s Specialties:
digital marketing, interactive advertising, Web 2.0, Blogs, Blogging, digital strategies, branding, marketing, business books, public speaker, journalism, publishing, search engine strategy, email marketing, online advertising, advertising, PodCamp, BarCamp, DemoCamp and all sorts of Unconferences.
Mitch Joel’s Experience
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Professional Speaker
Speakers Spotlight
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 2006 — Present (2 years 1 month)
As a professional speaker, Mitch Joel is available to speak at events, conferences, seminars or private corporate events on the topics of marketing, branding, interactive marketing, advertising, networking, communications, public relations, how to build a personal brand and how to increase your team's understanding of the marketing world and all of the many changes that have (and are) taking place. If you're looking to motivate, educate and entertain your staff to reach their full potential, you should check out - www.MitchJoelSpeaks.com.
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Host
Six Pixels of Separation - The Twist Image Podcast
(Privately Held; Myself Only; Broadcast Media industry)
April 2006 — Present (2 years 2 months)
Six Pixels of Separation - The Twist Image Podcast is a weekly look into marketing, communications, advertising and PR with a slant towards social media, brand democratization and what's next. You can find out everything you need to know about the Podcast over here: http://www.twistimage.com/blog.
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Board of Directors and Vice-Chair Quebec
IAB Canada - Interactive Advertising Bureau
(Non-Profit; 501-1000 employees; Marketing and Advertising industry)
January 2004 — Present (4 years 5 months)
IAB Canada is a not-for-profit association representing its membership composed of publishers, advertisers, advertising agencies and service associates in the Canadian interactive marketing industry. IAB Canada is an investment in Canada's online future. As marketers, publishers and practitioners, we will be the preeminent national voice of the Canadian interactive marketing industry. IAB Canada is dedicated to establishing and communicating interactive advertising best practices that optimize advertising investment, leading to increased stakeholder value.
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Board of Directors
CMA - Canadian Marketing Association
(Non-Profit; Marketing and Advertising industry)
January 2004 — Present (4 years 5 months)
The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, channels and technologies. CMA's 800 corporate members include Canada's major financial institutions, insurance companies, publishers, retailers, charitable organizations, agencies, relationship marketers and those involved in e-business and Internet marketing. Examples include companies such as Microsoft Canada, The Shopping Channel, Reader's Digest, the Bank of Montreal, Xerox Canada,and Bell Canada. CMA members make a significant contribution to the Canadian economy, supporting over 480,000 jobs and generating more than $51 billion in overall annual sales through various marketing channels.
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Quebec Board of Directors
NABS - BEC - National Advertising Benevolent Society
(Non-Profit; Marketing and Advertising industry)
January 2004 — Present (4 years 5 months)
The National Advertising Benevolent Society (NABS) is the only charitable organization in Canada that provides assistance to advertising, media and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties. NABS services include a national toll-free HELPLINE (1-888-355-5548), financial assistance, skills assessment and retraining, as well as emotional, personal and career counseling services. Founded in 1983, and supported 100% by the industry, NABS has contributed more than $7 Million to thousands of industry colleagues and their families.
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President
Twist Image
(Privately Held; Marketing and Advertising industry)
September 2002 — Present (5 years 9 months)
Headquartered in Montreal, Canada, Twist Image is an award-winning digital marketing agency that connects today's channels to tomorrow's world by applying technology at every marketing touchpoint. Founded in April 2000, Twist Image is about more than business. It's about making business personal and helping clients get what they want – and what they need – by developing multimarketing programs that engage their consumers in meaningful and measurable conversations.
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Partner
Distort Entertainment
(Privately Held; Music industry)
January 2002 — May 2003 (1 year 5 months)
Only hard music label in Canada with major label distribution (EMI Music Canada and now Universal Music). We signed platinum-plus and Juno Award - winning artist, Alexisonfire.
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Director of Marketing and Communications
Airborne Entertainment
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2001 — January 2002 (1 year 1 month)
Airborne works with—and makes money for—some of the biggest licensed brands in the business. Premiere brands like MAXIM Magazine, Family Guy, mary-kateandashley, SPEED Channel and the NHL trust us to represent them in the mobile marketplace. And they do so with the confidence of knowing that, while Airborne is renowned for standing out from the crowd (we call it our “verve” factor), we remain true to the image and goals of our clients and partners. I helped them launch their original mobile entertainment network and was part of the original team.
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Director of Advertising and Sponsorship
Mamma.com
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 1999 — January 2001 (2 years 1 month)
Mamma.com was one of the first meta-search engines on the Internet. We helped launch some of the initial PPC - Pay-Per-Click - campaigns ever. We were doing search engine marketing and figuring out ways to monetize the search landscape years before Google even existed. I was responsible for building the sales channels which included pay-per-click, keyword triggered banners and even mobile opportunities.
Additional Information
Mitch Joel’s Websites:
Mitch Joel’s Interests:
public speaking, new marketing, digital marketing, Blogs and blogging, podcasting, business books, reading, Second Life, self-actualization and much more.
Mitch Joel’s Groups:
IAB Canada, Interactive Advertising Bureau, CMA, Canadian Marketing Association, NABS, National Advertising Benevolent Society, BEC, YES Montreal, Youth Employment Services, MS Society, CaseCamp, BarCamp, DemoCamp, CAPOW, The Power Within, Speakers Spotlight, PodCamp, AIMS Canada, Association of Internet Marketing and Sales.
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TED member -
momomo (mobile monday montreal) member
Mitch Joel’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
