Mitchell Friedman, Ed.D., APR

Mitchell Friedman, Ed.D., APR

Associate Dean, Student Affairs and Career Development, Presidio Graduate School

San Francisco Bay Area
Higher Education

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Mitchell Friedman, Ed.D., APR's Overview


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Mitchell Friedman, Ed.D., APR's Summary

Prowess in graduate degree program administration, with emphasis on forging partnerships with external organizations and oversight of co-curricular and extracurricular initiatives. Celebrated as skilled career adviser and consummate networker with longstanding professional relationships across public and private sectors. Known as high energy, enthusiastic, and tireless advocate for students and as collaborative partner with colleagues across departments and functions in higher education environments. Achieved outstanding evaluations during 15 years as instructor of undergraduate and graduate business courses offered in online, hybrid, and traditional classroom formats. Earned Doctorate in Education with focus on organization and leadership. Accredited in Public Relations.

Mitchell Friedman, Ed.D., APR's Experience

Associate Dean, Career Development and Student Affairs; Career Coach/Career Services Consultant

Presidio Graduate School

Educational Institution; 11-50 employees; Higher Education industry

March 2012Present (2 years 7 months) San Francisco Bay Area

Lead team offering career management, student affairs, Experiential Learning programs, and events for more than 700 alumni and current MBA, MPA, and Dual Degree students. Provide oversight for disability services, student activities, conduct/community standards, new student orientations, commencement, and all events. Manage three full-time staff members. Member of management team.

Direct multiple student teams ranging in size from 2-10 members that plan and execute educational and social activities. Serve as adviser to clubs overseeing social activities and LGBT life; coach and mentor 12 student club leaders organizing peer career development efforts related to clean technology, sustainable food and agriculture, impact investing and sustainable finance, and smart cities/sustainable development.

* Dramatically increased career opportunities for students, which have yielded significant increases in in-program internship completion and graduate employment.

* Oversaw expansion of Experiential Learning program marketing, resulting in significant increase in applications while concurrently shepherding introduction of fee-for-service option.

* Initiated student government reorganization to achieve increased financial efficiency, greater student participation, and expanded learning opportunities. Reinvigorated student peer mentoring program.

* Guided institutional outreach to public and private sector external organizations to generate dozens of job, internship, fellowship, and experiential learning opportunities, as well as enrollment in degree and certificate programs. Increased organization participation by 50% and student engagement by 25% in career development fairs.

Nonprofit; 51-200 employees; Marketing and Advertising industry

February 2012Present (2 years 8 months) San Francisco, California

Develop, lead six-month training program sponsored by the American Association of Advertising Agencies (4A's) that puts early-career agency professionals into real-life marketing environment and challenges them to apply best thinking and efforts to deliver integrated plan and creative solution for client. Supervise 10 faculty members, 30 student participants.


Mitchell Friedman Communications

August 1992Present (22 years 2 months)

Enhanced ability of organizations to communicate with key constituencies through training and coaching in crisis communications, media interview preparation, presentation development and delivery, interpersonal communications, meeting facilitation, building client relationships, and other topics. Clients have included Ask Jeeves, Bank of America, Diocese of Oakland, Farella Braun + Martel, GCI Group, General Services Administration, Golden Gate Software, Logitech, National Society of Genetic Counselors, Neighborhood Reinvestment Corporation, Paraform Technology, PC World, and The Port of San Francisco.

Diagnosed organizational communication ills, recommended strategies to address them, implemented cost-effective campaigns, and improved long-term ability of organizations to communicate effectively with key constituencies. Managed staff involved in communications and/or marketing activities. Clients included Asian & Pacific Islander Wellness Center, Association of Shareware Professionals, Catholic Charities of the East Bay, Community Gatepath, and Transamerica HomeFirst.

Developed, managed, and implemented communications plans; oversaw collateral and Web site development; counseled senior management on issues and options; crafted media outreach strategies; wrote and disseminated press releases, white papers, speeches, brochures, style guides, Web sites, print and e-mail newsletters, and other documents for diverse constituencies; planned and managed events; and served as organizational spokesperson.

Educational Institution; Higher Education industry

August 2011December 2012 (1 year 5 months) San Ramon, California

Adjunct Instructor (Online)

West Virginia University

Educational Institution; 5001-10,000 employees; Higher Education industry

September 2005December 2012 (7 years 4 months)

Adjunct Instructor

John F. Kennedy University

Educational Institution; 201-500 employees; Higher Education industry

April 2012October 2012 (7 months) Pleasant Hill, California

Adjunct Professor (Online)

Ashford University

Educational Institution; 1001-5000 employees; E-Learning industry

November 2006July 2012 (5 years 9 months) Online

Nonprofit; 10,001+ employees; Higher Education industry

February 2012May 2012 (4 months) Walnut Creek, California


Phi Delta Kappa (Chapter 1484)

July 2009December 2011 (2 years 6 months)

Managed five-member board of directors charged with planning semi-annual membership events, developing and implementing membership campaigns, and communicating with students, faculty, and staff.

Director of MBA Career Services/Professional Development

University of San Francisco

Educational Institution; 1001-5000 employees; Higher Education industry

August 2007August 2011 (4 years 1 month)

Oversaw student career development and job placement activities for more than 300 MBA students. Built and managed relationships with more than 200 employers. Generated hundreds of opportunities for jobs, internships, and classroom projects at for-profit and nonprofit organizations.

Improved student abilities to secure internships and short-term work projects and to earn higher salaries through coaching on communication, negotiation, and marketing. Developed, delivered more than 20 training programs on numerous career development/job search topics.

Initiated, grew, and managed alumni network to provide information and job/internship referrals to students. Spearheaded introduction, application, and training on social media to foster connections between alumni, current students, and extensive personal network.

Term Assistant Professor

University of San Francisco

Educational Institution; 1001-5000 employees; Higher Education industry

August 2009July 2011 (2 years)

Repeatedly received achievement award from MBA students for outstanding contributions to their educational experience.

Served as key team member in development of certificate program in public relations. Researched, helped to craft proposal and curriculum. Developed syllabi for courses. Assisted in determination of admissions criteria and other administrative matters. Designed preliminary marketing program.

Served as faculty advisor to MBA Toastmasters Club.


Academy of Management

November 2008February 2011 (2 years 4 months)

Reviewed papers submitted to Organizational Communication and Information Systems, Management Education, and Careers Interest Groups for possible publication/presentation at 2009, 2010, and 2011 annual meetings.

Educational Institution; 1001-5000 employees; Higher Education industry

January 2008December 2010 (3 years)

Provided ideas, advice, counsel and encouragement to job seekers (and career changers) in the San Francisco Bay Area as occasional volunteer participant in weekly panel discussions.

Adjunct Professor, MBA Program and Communication Studies

University of San Francisco

Educational Institution; 1001-5000 employees; Higher Education industry

May 2002December 2007 (5 years 8 months)

Co-founded first PRSSA (Public Relations Student Society of America) chapter at school.

Nonprofit; 201-500 employees; Education Management industry

November 2006June 2007 (8 months)

Taught "Communicating Up, Down, and Across the Organization" and meeting facilitation skills in public programs and for private clients, including the Kootenai Medical Center.

Immediate Past President

National Speakers Association/Northern California

May 2006May 2007 (1 year 1 month)

Recruited, trained, and supervised 50 volunteers responsible for planning chapter activities and programs. Planned, marketed, and facilitated 5 public events. Provided counsel to president and other board members.

President, Northern California Chapter

National Speakers Association

May 2005May 2006 (1 year 1 month)

Managed ten member volunteer board of directors and one paid staff person overseeing operations for Northern California's largest professional organization consisting of individuals who speak professionally. Planned and facilitated monthly board meetings. Spearheaded long-range planning.


Stanford University

Educational Institution; 5001-10,000 employees; Higher Education industry

January 2002February 2003 (1 year 2 months)


University of California, Berkeley Extension

19992003 (4 years)

Educational Institution; 1001-5000 employees; Higher Education industry

January 2001December 2001 (1 year)

Managed ten member volunter board of directors that planned events and oversaw organizational operations.

Vice President, Communications

PRSA/San Francisco Chapter

January 2001December 2001 (1 year) San Francisco Bay Area

Spearheaded introduction of online, application of offline communication techniques for local affiliate of national professional association for public relations practitioners.

Educational Institution; 1001-5000 employees; Higher Education industry

19992001 (2 years)

Educational Institution; 201-500 employees; Higher Education industry

19982000 (2 years)

District, Area, Club Officer

Toastmasters International

Nonprofit; 51-200 employees; Nonprofit Organization Management industry

January 1986April 1999 (13 years 4 months) San Francisco Bay Area

Spearheaded efforts to increase membership and participation in clubs. Planned, promoted, and implemented numerous events attracting 10 to 200 individuals. Developed and delivered educational programs on presentation skills, evaluation, public relations, and parliamentary procedure. Spoke to leaders at club, area, district, regional, and international events.

Member, Board of Directors

National Association of Real Estate Editors (NAREE)

19951996 (1 year)

Developed, implemented publicity campaign and other outreach activities.

Educational Institution; 1001-5000 employees; Higher Education industry

19951996 (1 year)

Explored community trusteeship, pursued opportunities to work for the common good, and served the primary needs of others through monthly educational programs and service projects.

Founder and Commissioner

Bay Area Street Hockey (BASH)

19901994 (4 years)

Founded street hockey league and spearheaded growth to six-team league that continues to thrive today. Managed all administrative details, promotion, player recruitment, and record keeping.

Public Relations Manager

Scientific Certification Systems

Privately Held; 51-200 employees; Environmental Services industry

April 1991August 1992 (1 year 5 months) Emeryville, CA

Produced business opportunities in diverse markets through development of media relations, trade show, and speaker placement programs. Designed administrative network to support campaign.

Generated more than 200 stories on environmental and food safety programs in environmental, business, consumer, marketing, retail, food, paper, plastics, packaging, and furniture industry publications. Served as spokesperson to more than 300 press contacts, non-profit organizations, and consumers.

Secured more than 30 speaking engagements for executives before key environmental and industry organizations. Provided intensive speech evaluation and coaching.


Neale-May & Partners

19881991 (3 years)

Provided strategic direction for real estate, computer networking/hardware, and publishing industry clients including Fujitsu America, Network General, and Synoptics. Designed and managed programs for media and analyst relations, product launches, trade shows, and speaker placement. Supervised collateral development.

Generated more than 500 articles on products and corporate developments in key trade, business, vertical market, and general print and broadcast media.

Wrote press releases, speeches, feature articles, annual reports, pitch letters, corporate fact sheets, market overviews, and product literature.

Shared supervision of three staff members.

Director of Administrative Services, Summer School Director

The Junior Statesmen Foundation

Nonprofit; 11-50 employees; Primary/Secondary Education industry

June 1984September 1988 (4 years 4 months)

Increased attendance/matriculation rate by 40 percent as high school student program director. Planned schedule, site arrangements, and supervised students and staff.

Conceived and directed annual community fund raising campaign enabling two new chapters to form and scholarships to be given.

Mitchell Friedman, Ed.D., APR's Courses

  • EdD, Organization and Leadership

    University of San Francisco

    • Cognitive Psychology
    • Ethical Leadership and Civic Engagement
    • The Ethical Organization
    • Leadership Theories
    • Mentoring and Networking
    • Negotiation and Conflict Resolution
    • Organizational Development and Leadership
    • Organizational Theory
    • Psychological Foundations of Education
    • Small Group Dynamics
    • Sociocultural Foundations of Organization and Policy
    • College Student Development and the Emergence of Leadership (directed study)
    • Undergraduate Leadership Education and Training (directed study)
    • Systems Theory and Sustainability (directed study)

Mitchell Friedman, Ed.D., APR's Certifications

  • Accredited in Public Relations (APR)

    • Public Relations Society of America

Mitchell Friedman, Ed.D., APR's Publications

  • Developing and Teaching the Crisis Communication Course

    • PRism Journal
    • December 2013

    Comer (2010) noted the absence of literature offering guidance to instructors charged with
    developing standalone courses on crisis management. This article aims to fill this void, relating the author’s experience in developing two crisis communication classes (one offered online, one in a traditional classroom setting). Drawing on 15 years of teaching experience (including single
    sessions devoted to crisis communication, reputation management, and related issues in
    public relations and business courses) plus the investigation of scholarly contributions
    related to the development of such courses, syllabi, and feedback from practitioners who
    develop and deliver related training, the article delivers the essential components of a
    standalone class (i.e., learning outcomes, texts, assignments) as a useful resource for
    others charged with delivering instruction in this area.

  • Collaboration and Peak Performance. A Multidisciplinary Perspective for Emerging Leaders

    • Robertson Publishing
    • July 24, 2013
    Authors: Mitchell Friedman, Ed.D., APR, Dr. Patricia Mitchell, Silvia Ramirez, Ed.D., Dr. Lily Benavides, Mary Francis, Marion Moreno Ed.D, Dr. Jasvinder (Jazz) Kaur, Dr. Sandra Jewett, Dr. Patricia Pérez, Tommy Moreno Ed.D., Plus other authors...

    While the term “collaboration” is being uttered in our conversations on the job, all of us are collaborating every day. As you read this book, you will see that collaboration and peak performance have taken on a significant meaning in the perceptions of the authors assembled in the writing of this book. More than ever before, there is a need for organizations to work collaboratively in order to maximize the strengths and talents of its employees.

    Collaboration and Peak Performance: A Multidisciplinary Perspective for Emerging Leaders provides evidence of collaboration in action. The 16 chapters in this book draw on research, theory and the work experiences of leaders, university faculty and doctoral students. To help emerging leaders, team members, team leaders and team consultants understand what they can do to foster collaboration for peak performance, this book begins with a discussion of collaboration- a must for success and ends with how inner and outer fulfillment will lead to self-awareness—a must for collaboration. Regardless of your position, the size of your organization, or the kind of customers you serve, this book is a must read!

  • Leadership Development in Undergraduate Public Relations Students: A Case Study

    • Public Relations Journal
    • August 1, 2012

    This qualitative case study considered the relationship between a Public Relations Student Society of America (PRSSA) chapter at a public state university in Northern California and its local Public Relations Society of America (PRSA) affiliate chapter. It explored efforts designed to help PRSSA chapter officers fulfill individual responsibilities. Local and national PRSA representatives provided advice and counsel through diverse channels, the intent of which was to help PRSSA chapter officers meet the challenges of their respective roles. These industry professionals in turn observed leadership development in the students included in this study.

    The study also probed student views on leadership related to their PRSSA chapter officer experience. The officers who participated in the study adopted a leadership purpose grounded in advising and guiding fellow students who aspired to enter the public relations profession. Learning about what public relations people do, the different environments in which they work, making contacts, and identifying internship and job opportunities was deemed fundamental for fulfilling this purpose. Chapter officers thus participated in national PRSSA events and activities sponsored by their local PRSA affiliate chapter, and also planned and promoted programs to build a necessary base of knowledge and experience to fulfill their responsibilities.

    This study added to the body of knowledge on leadership development in undergraduate public relations students, a topic that had received minimal attention in previous research. In basing results upon data collected through qualitative research methods, moreover, this study began to fill the void in empirical data on student perceptions of the PRSSA experience. Finally, this study added to the understanding of how PRSA and PRSSA undertake leadership development of future practitioners.

  • Finding, securing, and maintaining part-time teaching positions in public relations.

    • Learning to teach: What you need to know to develop a successful career as a public relations educator (3rd edition) (pp. 11– 14) (Public Relations Society of America)
    • 2003

Mitchell Friedman, Ed.D., APR's Skills & Expertise

  1. Leadership Development
  2. Public Speaking
  3. Leadership
  4. Community Outreach
  5. Higher Education
  6. Organizational Development
  7. Strategy
  8. Public Relations
  9. Training
  10. Nonprofits
  11. Strategic Communications
  12. Research
  13. Teaching
  14. Career Development
  15. Coaching
  16. College Teaching
  17. Qualitative Research
  18. E-Learning
  19. Staff Development
  20. Student Affairs
  21. Volunteer Management
  22. Crisis Management
  23. Crisis Communications
  24. Training Delivery
  25. Organizational Behavior
  26. Media Relations
  27. Program Management
  28. Workshop Facilitation
  29. Teaching Adults
  30. Organizational Leadership
  31. Organizational Communication
  32. Academia
  33. Marketing
  34. Social Media
  35. Blogging
  36. Management
  37. Marketing Communications
  38. Group Dynamics
  39. Communications Management
  40. Program Development
  41. Team Building
  42. Writing Skills
  43. Career Counseling
  44. Curriculum Development
  45. Instructional Design

View All (45) Skills View Fewer Skills

Mitchell Friedman, Ed.D., APR's Education

University of San Francisco

EdD, Organization and Leadership


Dissertation addressed leadership development among undergraduate student leaders in professionally oriented clubs (focus on Public Relations Student Society of America).

Activities and Societies: Phi Delta Kappa, Graduate Student Association

Brandeis University

B.A., History

Summa Cum Laude, Phi Beta Kappa

Stanford University

M.A., Modern European History

Mitchell Friedman, Ed.D., APR's Additional Information


systems thinking, leadership, association management, teaching, training, coaching, public speaking, public relations, organizational behavior, group dynamics, student affairs

Groups and Associations:
Honors and Awards:

As a doctoral student, received Phi Delta Kappa Gwendolyn Williams Scholarship Award for Academic Excellence.

As a Toastmaster, earned Distinguished Toastmasters Award (DTM); named Area Governor of the Year; and received numerous District Leadership Awards.

Contact Mitchell for:

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