Mitchell Caplan

Current

• Chief Marketing Officer, Young & Rubicam Advertising and Young & Rubicam Brands at Young & Rubicam

Recommended

1 person has recommended Mitchell

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Company

Mitchell Caplan’s Summary

Mitchell Caplan is Chief Marketing Officer, North America, for Young & Rubicam Advertising and Chief Marketing Officer for Young & Rubicam Brands.

Early on in his career Mitch became fascinated with helping clients to think about how their marketing efforts could go beyond conventional thinking.

And since moving to New York over ten years ago, he has become recognized as one of the leading authorities on the successful integration of traditional marketing techniques with non-traditional marketing solutions.

Because of his ability to integrate multiple disciplines into highly integrated teams, Mitch was tasked in 2007 with leading WPP's integration of the largest consolidation of MarComm services ever: WPP's win of the global consolidation of all of Dell Computer's MarComm activities. As interim CEO of the entity WPP was tasked with building, Mitch led the successful transition of over $1.5 billion in MarComm spending and 800 different agency relationships into WPP.

In the past he has also led the business development efforts at several major agencies, including helping The Kaplan Thaler Group, where he was Managing Director, Business Development and Integration, become the fastest growing agency in the U.S. in 2004 and 2005, as named by Advertising Age magazine.

He was also Managing Director of think new ideas, one of the first and most successful digital agencies (and the first to go public), and was also President of The Martin Agency's Digital arm.

In his current position he is responsible for the business development and marketing efforts of both Young & Rubicam Advertising and Y&R Brands.

Mitchell Caplan’s Specialties:

Global brand strategy; integration of multi-discipline teams; business development.

Mitchell Caplan’s Experience

• Chief Marketing Officer, Young & Rubicam Advertising and Young & Rubicam Brands

  Young & Rubicam

  (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

  April 2007 — Present (2 years 4 months)

  Mitchell Caplan is the Chief Marketing Officer for Young & Rubicam, the world's fourth largest agency network.
  
  He is also Chief Marketing Officer for Young & Rubicam Brands, which is a global, collaborative network of preeminent companies in advertising, public relations, public affairs, brand identity and design, direct and database marketing, digital and interactive marketing, multicultural marketing and healthcare communications.
  
  After spending many years as an Account Director with some of the U.S.'s leading agencies, Mitch took a job with think new ideas, one of the U.S's first interactive agencies. After ascending to the role of Managing Director for think's NY and Boston offices, he left to become President of The Martin Agency's interactive arm.
  
  It was during this time that he became convinced that technology, and it's applications in the world of marketing and communications, was changing the agency business forever. And for the better.

Additional Information

Mitchell Caplan’s Websites:

• My Blog
• My Company

Mitchell Caplan’s Groups:

Chairman, International Andy Awards Interactive Committee
Communications Committee, UJA of North Bergen
Sterring Committee, AAAA New Business Committee
AAAA New Business Committee

•    Marketing Executives Group
•    Private Equity and Venture Capital Group
•    Chief Marketing Officer (CMO) Network
•    Advertising Professionals
•    University of Maryland, College Park Alumni Association