Mitchell Arrieta

Current

Web Analyst, Marketing Intelligence - Digital Marketing at Research In Motion

Past

Business Intelligence and Systems Analyst at Microsoft
Site Manager at Microsoft
Information Technology Consultant (Security, Web Solutions) at Microsoft

Internet Marketing Specialist at Refco
Information Technology Manager / Internet Specialist at SAINT
Network Administrator / Computer Based Training Technology Specialist at INTESA
Web Technology Manager at VISUAL MEDIA

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Recommended

4 people have recommended Mitchell

Connections

77 connections

Industry

Internet

Mitchell Arrieta’s Summary

- Experienced professional with a broad knowledge of processes and tools looking to achieve strategic enterprise goals by translating business requirements into technical solutions as well as understand and analyze business problems through effective interaction with all levels of internal and client organizations.
- A deep understanding of Project Management, Business and IS/IT strategy alignment with solid focus on consumer market analysis and marketing communications.
- Solid skills in developing internet-based solutions.

Mitchell Arrieta’s Specialties:

Project Management skills. Proficient in MS Windows architecture and solutions. Extensive knowledge in Business Intelligence/DBA and experience with tuning strategies and various ETL data loading tools. Implementation of ERP and CRM solutions. Ability to adapt and integrate Web Technologies into profitable business solutions.

Mitchell Arrieta’s Experience

Web Analyst, Marketing Intelligence - Digital Marketing

Research In Motion

(Public Company; RIMM; Wireless industry)

July 2009 — Present (5 months)
Business Intelligence and Systems Analyst

Microsoft

(Public Company; MSFT; Computer Software industry)

July 2008 — July 2009 (1 year 1 month)

* Extract, analyze and correlate data from disparate sources: sales, events, web, operations, and marketing.
* Create automated, reusable tools and reports to answer recurring business questions; create special ad-hoc analyses to answer unusual or unique business questions.
* Design, develop, and maintain management and operational reports to clearly represent the outcomes of your analyses.
* Maintain and support systems for data warehouse and business intelligence (BI) initiatives, including software, servers, and networks.
* Perform data analysis, reporting, testing, disaster recovery, and problem resolution.
* Research and evaluate technology solutions and present recommendations for improved system operations.
* Create data verification methods and comply with standard system procedures.
* Responsible of preparing the Testing Engine Plan which is used by marketing teams to run tests around different marketing vehicles.
Site Manager

Microsoft

(Public Company; MSFT; Computer Software industry)

September 2005 — June 2008 (2 years 10 months)

Responsible for planning, developing and maintaining content and leading strategy for the Canadian Midsize Business Center site.
* Managed overall workflow, production and publication of global and local core content.
* Assisted business owners to create a robust midsize web strategy in order to increase visits, unique users, page views and conversion rate.
* Designed a Marketing Business Intelligence corporate reporting solution (Customer Insight Portal), providing accurate information that improved the business decision-making process.
* Generated monthly analytics reports from internet audience tracking tools like Webtrends and Omniture.
* Designed and planned a content integration methodology to reduce newsletter delivery costs by 60% and improved the integration of newsletter programs and web initiatives
* Drove core local publishing calendars and managed producers, editors and designers as needed.
Information Technology Consultant (Security, Web Solutions)

Microsoft

(Public Company; 10,001 or more employees; MSFT; Information Technology and Services industry)

September 2004 — August 2005 (1 year )

* Designed, developed and implemented web-based tools for customer profiling and corporate analytics, utilizing ASP programming and IIS technology with MS SQL back-end, resulting in 70% increase of efficiency at the departmental level, facilitating performance measurement / trend-analysis.
* Administered Microsoft SQL Server: Enterprise Manager Console, Data Transformation Services (DTS), views, tables and stored procedures in order to create web-based reports for consulting and analytics, delivering up-to-date data for the decision-makers.
* Managed portfolio of accounts uncovering cross-sell, up-sell software licensing and consulting opportunities. Lead fulfillment for direct sales, channel partners and inside sales groups contributing to revenue attainment.
* Solved customers’ technical issues related to Microsoft technologies: security and portals.
Internet Marketing Specialist

Refco

(Public Company; 5001-10,000 employees; Financial Services industry)

July 2004 — August 2004 (2 months)

Responsible for driving force behind corporate website and be held accountable for all aspects of company online presence.
* Accomplished 10% increase in the generation of new leads based on the analysis and implementation of new internet marketing strategies.
* Internet and Intranet (Portal) project management.
* Defined and managed comprehensive e-marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
* Conducted research and optimization of company web-based CRM tool and content management system improving marketing strategies and lead generation.
* Designed website promotions and e-marketing programs utilizing SEO (Search Engine Optimization) techniques. Managed $100,000 budget.
Information Technology Manager / Internet Specialist

SAINT

(Privately Held; 201-500 employees; Computer Software industry)

April 1999 — March 2004 (5 years )

Responsible for all aspects of strategic IT planning, implementation and support as an integral component of business plan.
* Delivered significant savings, improved service levels, and reduce hardware/software complexity by standardizing Microsoft products. Led migration plans, operational procedures and data storage management standards for the VPN and Exchange infrastructure.
* Managed ERP deployment projects. Provided technical expertise on the security controls needed for the new development, test/QA and production of ERP environments.
* Coordinated, developed and implemented the Web Licensing Project for registering user licenses over the internet, increasing revenues by 20% and reducing 75% internal costs related to manual licensing process.
* Created, developed and administered SAINT corporate website (www.saintnet.com) furthering company goals, improving internet presence and generating new business opportunities.
Network Administrator / Computer Based Training Technology Specialist

INTESA

(Information Technology and Services industry)

May 1998 — March 1999 (11 months)

Managed and delivered multiple projects on time and within budget. Responsible for support and design of web applications and computer based training systems.
* Managed system integration and network deployment using Microsoft and Cisco Technologies.
* Designed and developed the Technical Assistance Center web application for the automation and control of technical issues, reducing as much as 50% the response and waiting times.
* Reduced 90% traditional training costs by developing high-class computer based training.
* Coordinated training projects and worked with designers and content specialists teams exceeding training requirements and deadlines.
Web Technology Manager

VISUAL MEDIA

(Privately Held; 11-50 employees; Information Technology and Services industry)

November 1994 — May 1997 (2 years 7 months)

Developed strategic IT/Web plans for implementation and operation of client services, product support and training.
* Provided technical and business support for various enterprise-wide Internet and Intranet sites.
* Developed intranet/internet sites and content management programs for web and on-line services.
* On-site engagement with customers in order to manage business needs and requirements.
* Coordinated and supervised the design team, developing a motivated and engaged force.
* Designed and developed web presentations and interactive products.