CEO, Hedge Fund PR
Greater New York City Area
CEO, Hedge Fund PR
Greater New York City Area
Mitch has an unparalleled global track record for PR excellence. Over his career, he has provided insightful counsel and executed winning campaigns for hedge fund managers, political and economic leaders, technology providers, financial luminaries, conference organizers, charitable organizations and local, national and international hedge fund groups.
When the goal has been to raise visibility, his efforts have resulted in thousands of successes, including product and company awards, news articles, cover stories, speaking engagements, broadcast interviews, events, alliances, and product placements on TV and in books, blogs and movies. His contact network is coveted, and includes virtually every news editor, reporter, producer, blogger, lawmaker and influencer that has used the term hedge fund. In times when a low profile is preferred, Mitch has insulated clients from the press, influenced search engines, and provided guidance on communicating with media, investors, employees and counterparties.
Mitch is devoted to giving back through service and philanthropy, demonstrated through pro-bono support of charitable and non-profit organizations. As Hedge Fund Association Spokesman and Director, Mitch is an advocate for the entire hedge fund industry, and public at large. For HFA, he directs media relations, events and lobbying on Capitol Hill. Mitch also serves as the primary media contact for Hedge Funds Care, a global non-profit organization which raises funds and awareness for programs that work to prevent and treat child abuse.
Previously, Mitch was Marketing Director for vFinance, VP of Hedge Fund Incubation and Capital Introduction for Global Partners Group and Worldwide Marketing Manager for Dow Jones TradeStation. He holds a BA in Public Relations and Communications, is fluent in English and Spanish and has been mentored by some of the brightest minds on Wall Street.
Hedge Fund PR focuses exclusively on media relations and brand communications for the global hedge fund industry. Our services include media relations, crisis communications, reputation management, database reporting, executive coaching, brand marketing and web site planning.
(Public Relations and Communications industry)
April 2005 — Present (4 years 4 months)
Mitch Ackles is CEO of Hedge Fund PR, an award-winning public relations and marketing communications firm dedicated to protecting and enhancing the reputations of hedge fund firms, institutional and private investors, and industry service providers.
(Public Company; 201-500 employees; VFIN; Financial Services industry)
July 2003 — May 2005 (1 year 11 months)
Key contributor among the corporate staff in the creation of marketing plans and materials, presentations, news releases, content, newsletters, market research and promotional items.
Provided vision and strategy for marketing and public relations programs, measurably increasing revenue and brand recognition for all corporate divisions.
Built network of industry and media contacts leading to new business development opportunities and positive media coverage in dozens of important media outlets.
Developed business processes and provided marketing communications services for select hedge fund clients.
(Public Company; 1-10 employees; Consumer Electronics industry)
November 2001 — July 2003 (1 year 9 months)
Directed successful product awareness campaign and trade show initiative, resulting in prestigious top honor as Best of Show for flagship prototype and multiple positive news articles in relevant publications.
Developed relationships with investors, analysts and the key industry leaders Verizon, Nextel,and Microsoft.
Secured multiple speaking engagements for management, and prepared in-depth speeches and presentations.
Designed nationwide testing program, securing agreements from major firms in the insurance, real estate, transportation, medical, and field sales and service sectors, as well as agencies in government and law enforcement.
(Public Company; 201-500 employees; TRAD; Financial Services industry)
June 1995 — November 2001 (6 years 6 months)
Managed public relations strategies that effectively communicated the company's brand difference and positioned the firm as the #1 active trader brokerage platform, according to Barron’s.
Attained unprecedented visibility through an aggressive media relations program, serving as media contact and company spokesman; pitching stories to local, national, and international media; providing print and broadcast interviews; and developing fact sheets, news releases, product guides, web content, and press kits.
Provided counsel to senior management on policies, marketing plans, and communications tactics, including being point-person for several media and financial analyst tours.
Trained employees, customers, and strategic alliances in use of company’s software products through formal orientations and sales seminars. Also served as Worldwide Marketing Manager and liaison for Dow Jones TradeStation.