Misti Cain

Misti Cain

Digital Account Strategist at Internet Marketing Inc.

Greater San Diego Area
Marketing and Advertising

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Misti Cain's Overview

  • Director of Marketing at Good Feet
  • Director of Retail Operations and Corporate Franchise Training at Good Feet
  • President at Red Cello Marketing
  • Director of Communications at Carlsbad Chamber of Commerce

470 connections

Misti Cain's Summary

Professional Marketing Executive with 10+ years experience in developing and implementing marketing strategies to grow revenues and capture market share. Specialize in marketing, social media, PR and advertising planning and campaigns.

DIRECT EXPERIENCE: Stellar Marketing Campaigns; Ad Agency, Publishing and Copywriting experience; Media & Content Production; Retail, Entertainment and Celebrity Spokesperson Management deliverables.


* Marketing Plans - Creation and implementation
* Scriptwriting - Commercials, Infomercials and Viral Videos
* Branding and Vision strategies/implementation
* Marketing budget management
* Successful consumer engagement strategies
* Public Relations - Planning and implementation
* Celebrity spokesperson procurement and management
* Training, hiring, managing and leading employees, vendors, franchisees and business owner/operators

Misti Cain's Experience

Digital Account Strategist

Internet Marketing Inc.

Privately Held; 51-200 employees; Marketing and Advertising industry

September 2013Present (1 year 1 month)

Tactical digital marketing expert monitoring and providing direction for online campaigns for a diverse range of clients. Responsible for project management, reporting and client interaction as it relates to the execution and implementation of high-level strategies for the overall growth and performance of client deliverables.

+ Implement the tactical application of marketing strategies
+ Closely monitor marketing performance metrics.
+ Help develop plans for key initiatives for both short and long term goals and see those plans through to completion.
+ Work and meet with multi-disciplinary Digital Marketing team(s) and 3rd party partners to optimize current campaigns while looking at new ways to grow.
+ Daily utilization of reporting tools including but not limited to Google Analytics, Google Webmaster Tools, HootSuite, Canvas, InfusionSoft, and Excel technologies to track campaigns.

Director of Marketing

Good Feet

Privately Held; 11-50 employees; Health, Wellness and Fitness industry

May 2011September 2013 (2 years 5 months)

Provide marketing leadership, planning and implementation. Create and drive the brand messaging, look, feel and consumer sentiment for the Good Feet franchise.

* Script, coordinate, produce and customize media TV and radio spots.
* Manage the online marketing and communication efforts of the franchise organization including the social media pages, main website, franchisee sitelets, company blog and franchise intranet.
* New product launch campaigns (product packaging and POP materials/design, messaging and storylines, branding, PR and media production).
* Create and implement the franchise marketing plan.
* Plan, coordinate and manage the annual franchise conventions (served as Marketing Keynote Speaker for the 2011 and 2012 conventions).

Director of Retail Operations and Corporate Franchise Training

Good Feet

Privately Held; 11-50 employees; Health, Wellness and Fitness industry

February 2010April 2011 (1 year 3 months)

Good Feet, an international franchise organization and retail arch support manufacturer, was ranked the second fastest growing franchise in America by Franchise Times in 2009.

Create training curriculum, implement training programs and coordinate organizational development plans for the franchisees and management staff.

Travel to various parts of the country assisting in store openings, existing retail store operations efficiency programs as well as business management and leadership training.

Manage the corporate Good Feet retail stores in the Southern California and Arizona markets.
* Increased revenue by 57% within the first 5 months.

Utilizing a sales and operations process developed in part by Harry Friedman, coach and train the managers and retail staff.

Manage inventory, develop and drive retail sales goals, ensure the policies and procedures are up-to-date and adhered to and oversee the retail operations within the stores.


Red Cello Marketing

January 2007February 2010 (3 years 2 months)

Red Cello Marketing: Creating Your Plan of Attract

Mar-ket-ing (verb):
1. The process of pulling my hair out trying to determine what steps I should take, and in what order, to achieve my business marketing goals.

2. The act of losing a large percentage of my profits due to desperate attempts to get the word out about my business or service.

3. A lot of head-scratching because I’m not really sure what marketing is.

Red / Cel-lo / Mar-ket-ing (results):
1. The process of creating a comprehensive, attractive, step-by-step plan that will allow you to identify, keep and attract clients.

No buzzwords, no jargon, no confusion. Just marketing that's pure and simple for a better brand, a better company and a better path to success.

"Conductors of great symphony orchestras do not play every musical instrument; yet through leadership, the ultimate production is an expressive and unified combination of tones." ~ Thomas D. Bailey

Director of Communications

Carlsbad Chamber of Commerce

Nonprofit; 1-10 employees; Nonprofit Organization Management industry

20052007 (2 years)

Editor-In-Chief of The Chamber's monthly newspaper; co-producer of the Chamber's TV Show 'North County Business in Focus'; Director of Communications and the Communications' Committee liaison as the voice and consultative professional for San Diego businesses.

Misti Cain's Certifications

  • Google Analytics IQ

    • Google
    • October 2013 to April 2015

Misti Cain's Projects

  • 1 Percent Clique

    • June 2012 to March 2013
    Team Members: Misti Cain

    A novel:

    1 Percent Clique centers around the mysterious entrepreneur, Jeslyn Kennedy. Who she is, where she came from, and why there’s a risqué photo of her in the personal effects of a comatose, high-profile business mogul are questions without answers. That is, until one phone call from Jeslyn herself to Katya Houston, Assistant Reporter Level I for GFS Magazine, sets in motion a series of events that will result in one of the most gripping, tell-all interviews. Every secret will be revealed, and every lie uncovered in this captivating tale of a woman chasing the American fantasy.

Misti Cain's Skills & Expertise

  1. Marketing Communications
  2. Marketing Strategy
  3. Social Media Marketing
  4. SEO copywriting
  5. Public Relations
  6. Copywriting
  7. Screenwriting
  8. Market Planning
  9. Planning
  10. Hiring
  11. Project Planning
  12. Recruiting
  13. Strategic Planning
  14. Marketing
  15. Trade Shows
  16. Retail
  17. Entertainment
  18. Event Management
  19. Social Media
  20. Entrepreneurship
  21. Advertising
  22. Management
  23. Blogging
  24. Online Marketing
  25. Sales
  26. Training
  27. Leadership
  28. Social Networking
  29. Online Advertising
  30. Email Marketing
  31. Time Management
  32. Digital Marketing

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