Woody (Andrew Wood)

Current

• Programme Management at Sapient

Past

• Project Director (360) at Red Bee Media
• Head of Production at Glass Partnership
• Executive Producer at BBC Broadcast

• Consultant Project Manager at Vodafone
• Producer / Experience Director at Razorfish

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Education

• University College London, U. of London
• Middlesex University

Recommended

5 people have recommended Woody

Connections

121 connections

Industry

Online Media

Websites

• My Company

Woody (Andrew Wood)’s Summary

Skilled at shaping, defining and delivering projects and campaigns within a digital agency and broadcast environment. Proven at understanding audiences, defining user and brand experiences, analysing and understanding business and technical requirements, meeting tight time lines, pleasing clients and delivering high quality, profitable work.

Woody (Andrew Wood)’s Specialties:

Digital marketing (online advertising and SEM), broadcast media (linear and on demand), complex web apps, content development and information design, building and managing multi-disciplinary project teams, leading new business pitches. Prince 2 Practitioner.

Woody (Andrew Wood)’s Experience

• Project Director (360)

  Red Bee Media

  (Privately Held; Broadcast Media industry)

  March 2009 — August 2009 (6 months)

  Managing projects, production and teams specialising in brand positioning, user experience strategy and the implementation of interactive media across TV, web and mobile :-)

• Head of Production

  Glass Partnership

  (Marketing and Advertising industry)

  June 2006 — January 2009 (2 years 8 months)

  Board member responsible for internal and external operations.
  
  Led and mentored the production and project teams providing creative and strategic positioning for all agency output. Played a pivotal role in building the agency from 8 to 25 people over two and a half years.
  
  Designed and implemented a robust project and production process focusing the agency commercially and achieving revenues for 2007/8 of £1.8 million, up 300% on the previous year.
  
  Notable projects:
  Repositioning and design of Cineworld.co.uk, redesign of American Express across the Middle East territories, the award winning Allen & Overy graduate recruitment site and San Miguel's Hidden Depths campaign.

• Executive Producer

  BBC Broadcast

  (Public Company; BBC; Broadcast Media industry)

  March 2003 — June 2006 (3 years 4 months)

  Managed a design and production team delivering ‘cross media/platform’ applications and campaigns for BBC channel/programme brands, UKTV, BT and the COI.
  
  Notable projects:
  Integrated campaigns for CBBC, Spooks, BBC Four and BBC Three, BT’s IPTV and VoD service (now BT Vision).

• Consultant Project Manager

  Vodafone

  (Public Company; VOD; Telecommunications industry)

  November 2001 — December 2002 (1 year 2 months)

  Led the early phases of Vodafone’s Global Intranet build, assessing the technical platform and CMS communication requirements for 80k employees across 28 operating countries.
  
  Initiated and managed a user centred design (UCD) approach to building the multilingual, multi-platform (Web, PDA, WAP) information architecture and design framework.

• Producer / Experience Director

  Razorfish

  (Public Company; MSFT; Marketing and Advertising industry)

  February 1999 — October 2001 (2 years 9 months)

  Progressed from Producer to Lead Producer to Experience Team Lead.
  
  Notable projects:
  Global redesign of FT.com, Vodafone.com, BFI and Channel 4.

Woody (Andrew Wood)’s Education

• University College London, U. of London

  Masters , Electronic Communication , 1997 — 1998

• Middlesex University

  First Class , Fine Art (Painting) , 1993 — 1996

Additional Information

Woody (Andrew Wood)’s Websites:

• My Company