LinkedInTara Hunt

Tara Hunt

Senior Digital Marketing Professional / Social Digital Leader at MSLGROUP

Location
Toronto, Ontario, Canada
Industry
Marketing and Advertising
Current
  1. MSLGROUP
Previous
  1. Lime Foundry,
  2. Justin Trudeau,
  3. Buyosphere
Education
  1. University of Calgary
Recommendations43 people have recommended Tara
Websites
500+connections

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500+connections
MSLGROUP

MSLGROUP

Social Digital Leader

– Present

View full profile

Background

Summary

I'm a senior-level digital marketing professional with 15 years experience in market research and strategy on both client and agency side focused on B2C customer acquisition.

Overview:

- Author of one of the first books published on how the social web is changing business: The Power of Social Networking/Whuffie Factor, Crown Business (Random House), published in 7 languages (2009)
- 10+ professional speaking & presenting
- 15+ years marketing strategy
- 15+ years market research
- Named as one of the Women to Watch in Entrepreneur Magazine (2013)
- Named as one of the 25 Women-led Startups to Watch in Fast Company (2011)
- Named as one of the most Influential Women in Technology in Fast Company Magazine (2009)
- pioneer of the social web
- LinkedIN Influencer

Specialties: Digital marketing strategy, marketing strategist, online communities, social media programs, content planning, digital marketing initiatives, social listening, market research, social media channels, search engine optimization, social media initiatives, influencer relationship management, blogger relations, social media community building, digital channel management and optimization, digital content strategy, public speaking, product marketing, online marketing, e-commerce, retail, social commerce, e-democracy, business planning and strategy, business strategy, writing, presenting, public relations and brand development.

Experience

Social Digital Leader

MSLGROUP
– Present (8 months)Toronto, Canada Area

I run the social/digital operations and team for MSLGROUP in Canada. I'm responsible for strategy across all of the agency's clients, vision for the agency, business development, thought leadership, as well as managing the social digital team. I am also the lead in charge of research and insights for the agency and lead the Centre of Excellence for Influencer Relations in North America.

Clients: Olay, CoverGirl, Pantene, Bounty, Rexall, Indigo, Randstad

Vice President, Digital Strategy & Market Research

Lime Foundry
(1 year 6 months)Montreal, Canada Area

I help clients achieve their business goals and objectives through social platforms: content creation + social strategy

I create the overall strategy, the content calendar, tone and goal alignment. I help my clients engage on a deeper level, understand their customers and teach them to speak with them in a social and authentic voice. I do overall digital and content strategy as well as reporting and analytics.

Clients: Decotheca, Justin Trudeau, People to People Student Travel, 85 Broads, Crowdmark, Klothed.

Reason for leaving: desired to work in a team environment again.

Creative Director, Social & Digital

Justin Trudeau
(7 months)Montreal, Canada Area

Oversaw strategy and creative direction on social & digital content and campaign strategy. Results: Justin Trudeau successfully won the Leadership of the Liberal Party of Canada in a landslide, with 80.1% of the vote on the first ballot. The Leadership race broke records for voter turnout, much of it driven through social strategy.

Reason for leaving: contract for LPC Leadership campaign only

CMO

Buyosphere
(3 years 3 months)Montreal, QC

Buyosphere was focused on fashion + beauty e-commerce. Featured in InStyle Magazine as their ‘clever click’ in the shopping category, Buyosphere was a web-based Q&A platform for shopping. Built a team and a company from idea to funding. Led corporate strategy, affiliate marketing, digital strategy, creative direction, product direction & vision, partnerships, marketing and board relations.

Reason for leaving: company ran out of funds.

Director, Digital & Content

Tuxedo Agency
(3 months)Montreal, Canada Area

Led the Digital & Content team of eight at the boutique firm whose clients include L’Oreal Professional, La Canadienne, Vichy, Lancome and Dermablend.

Reason for leaving: 3 month contract. Chose not to renew.

Marketing Director, Intuit Partner Platform

Intuit, Inc.
(6 months)Mountain View, CA

I was the marketing lead on the partner platform for Intuit’s partner platform. I devised a strategy to unite the corporate interests (increasing visibility and sales of Intuit software) with their small business community interests in a platform that would combine small business knowledge sharing with an overall software dashboard.

Reason for leaving: I wanted to pursue my own startup idea.

Director of Strategy

Citizen Agency
(2 years 8 months)San Francisco, CA

Citizen Agency was a boutique firm designed to help technology companies understand and serve their customer communities better. I worked with over 30 reputable and successful startups on their social + product strategy including Slideshare, Facebook, Get Satisfaction, Timbuk2, Scrapblog, Jajah and TripIt.

The core concept was that social isn't an addition to a marketing plan, it would become core to all business.

Reason for leaving: offered position at Intuit.

Online Marketing Director

Riya.com (Like.com)
(11 months)Redwood City, CA

My community outreach strategy raised enough awareness to land Riya as the sweetheart of Web 2.0, appearing on over 500 blogs, in over 20 publications and gathering interest from all corners of the world. The first day Riya launched, over 1 million photos were uploaded and nearly 20,000 sign-ups. The re-named iteration, Like.com was acquired by Google.

Reason for leaving: offered position at Citizen Agency.

Online Marketing Manager

Human Resources Professionals Association
(2 years 3 months)

SKILLS USED: Online marketing, new media management, digital marketing, brand development, strategic planning, budgeting, project management, search engine marketing, customer relationship management, market research, trend analysis, copywriting/editing, presentation development & delivery, web design, etc.

Reason for leaving: offered position at Riya.com/Like.com

Digital Marketing Director

Rogue Strategies
(3 years 5 months)

SKILLS USED: Public relations, event planning/design/management, promotions, event marketing, new media management, media planning, media relations, web design, copywriting/editing, strategic planning, client services, project management, customer relationship management, business development, market research, presentation development and delivery, digital marketing, budgeting, small business management

Freedom of working from ground up on creative organic campaigns with clients Rogue to win many awards for our work. I worked simultaneously on business development, client & project management, strategic planning, media planning, implementation, production, creative directing and more.

Account Director

MGM Communications
(1 year 1 month)

SKILLS USED: Online marketing, new media management, digital marketing, brand development, strategic planning, budgeting, project management, search engine marketing, customer relationship management, market research, trend analysis, copywriting/editing, presentation development & delivery, web design.

Communications & New Media Manager

Maxx Petroleum
(1 year 9 months)

SKILLS USED: Public relations, investor relations, online marketing, new media management, digital marketing, brand development, strategic planning, budgeting, project management, search engine marketing, market research, trend analysis, copywriting/editing, presentation development & delivery, web design.

Languages

  1. English

    Native or bilingual proficiency
  2. Dutch

    Elementary proficiency
  3. French

    Elementary proficiency

Volunteer Experience & Causes

Opportunities Tara is looking for:

  • Joining a nonprofit board

Causes Tara cares about:

  • Arts and Culture
  • Civil Rights and Social Action
  • Economic Empowerment
  • Poverty Alleviation
  • Social Services

Organizations Tara supports:

  • Kismutt Small Dog Rescue
  • WoodGreen Community Services

Courses

University of Calgary

  • Canadian Studies Introduction (CNST 231)
  • Linguistics I (LING 201)
  • Music History I (MUHL 209)
  • Logic I (PHIL 279)
  • Current Social Issues (SOCI 203)
  • Communications Studies I (COMS 201)
  • Computer Science I (CPSC 203)
  • Linguistics II (LING 203)
  • Linear Methods I (MATH 211)
  • Mass Communications & Society (CNST 431)
  • Organizational Communications (COMS 481)
  • Informational Technology & Society (GNST 341)
  • Women's Studies I (WMST 305)
  • Gender, Race & Ethnicity (CNST 361)
  • Spoken & Written Discourse (COMS 361)
  • New Social Movements (POLI 433)
  • Women in Canada (WMST 341)
  • Native Education in Canada (EDPA 529)
  • Sociology of the Family (SOCI 371)
  • Contemporary Issues in Feminism (WMST 307)
  • Canadian Native Art & Culture (CNST 313)
  • Men and Women in Popular Culture (WMST 339)
  • Enthnographic Survey of Native North America (ANTH 255)
  • Government & Politics I (POLI 201)
  • World Religions - Eastern (RELS 203)
  • Social Anthropology (ANTH 203)
  • Heritage I - Perspective (GNST 300)
  • Class, Text + Western Feminism: 18th-20th Century (WMST 303)
  • Women, Work & the Economy (WMST 331)
  • Canadian Plains Indians: Interdisciplinary Approach (CNST 311)
  • Women in Developing Societies (DEST 375)
  • Feminist Philosophy (PHIL 337)
  • Popular Culture and the Gendered Body (ENGL 387)
  • Heritage II - Integration (GNST 500)
  • Introduction to Statistics I (STATS 213)
  • Introduction to Statistics II (STATS 217)
  • Sampling Theory of Surveys (STATS 423)
  • Principles of Microeconomics (ECON 201)
  • Introductory Social Statistics I (SOCI 311)
  • Introductory Social Research Methods (SOCI 313)
  • Introduction to Social and Cultural Anthropology (ANTH 203)

Projects

Buyosphere(Link)

– Present

Style editor of Buyosphere, creating content and style guides for fashion website.

Team members:

Community Manager for Justin Trudeau Campaign(Link)

– Present

• Contributing on a volunteer basis via online outreach and issues management
• Engaging stakeholders and moderating social networks

Team members:

Justin Trudeau Leadership Campaign(Link)

-Monitored and responded to client concerns through online outreach
-Recorded data and made recommendations to campaign strategies

Team members:

Innovation: How Innovators Think, Act, and Change Our World... part of the: !nnovation: How World-Class Innovators Rock Their Roles book project (print, eBook and Enhanced Edition / Online Ecosystem)(Link)

McDonald’s exclusive interviews with more than 100 international innovators in fields as diverse as business, technology, social policy, the arts and advertising, media, medicine and more, give readers inside access to what makes innovators tick, talk and tremble.

This vast repository of information on innovation and innovators is an invaluable resource to readers wanting to explore the ideas, inspiration and acumen of thought leaders driving change in the world today.

Not just a book about innovation and innovators, the industry-first Enhanced Edition, with its regularly updated Online Ecosystem and SmartMark interactive, intelligent bookmark - an evolving knowledge base enabling knowledge capture and collaboration - is an innovation itself!

"Three core axioms infuse this book: 1) innovation drives change – cultural, societal and economic; 2) innovation, in some form, touches each and every one of us, wherever we may be, as individuals,
communities and societies as a whole; and 3) innovators deserve recognition, celebration and applause. This book is my hands clapping."

Team members:
  • Tara Hunt,
  • Kim Chandler McDonald,
  • Debra Amidon,
  • Jack Andraka,
  • Scott Anthony,
  • Rob Atkinson,
  • Matt Barrie,
  • Yobie Benjamin,
  • Linda Bernardi,
  • David Bohrman,
  • Richard Boly,
  • Katherine Bomkamp,
  • Juan Cano-Arribí,
  • Vincent Carbone,
  • Tamara Carleton, Ph.D.,
  • Gopal K. Chopra,
  • Peter Cochrane,
  • Dean DeBiase,
  • Philippe De Ridder,
  • matt flannery,
  • Piero Formica,
  • Maggie Fox,
  • Victor E. Friedberg,
  • Nicholas Gruen,
  • Dominique Guinard,
  • Krisztina 'Z' Holly,
  • Salim Ismail,
  • Robert Jacobson, Ph.D,
  • Mary Lou Jepsen,
  • Dan Keldsen,
  • Rob van Kranenburg,
  • Michael J. Laine,
  • JD Lasica,
  • Gerd Leonhard,
  • Bill Liao,
  • Suvi Linden,
  • Julian Keith Loren,
  • Jeff Leitner,
  • Sunil Malhotra,
  • Dr. Amy Messegee,
  • Art Murray,
  • Bill O'Connor,
  • Tiago Peixoto,
  • David Pensak,
  • Gustav Praekelt,
  • G. Nagesh Rao,
  • Harold J. Raveche,
  • Ben Rigby,
  • William Saito,
  • William Storage,
  • Brianna Sylver

Honors & Awards

Women to Watch 2013

Entrepreneur Magazine

Named as one of 5 women to watch in this prestigious category and magazine.

25 Women-Led Startups to Watch

Fast Company

Most Influential Women in Technology

Fast Company

Best Gaming/Interactive Site: Joe Stiff's Spiked Rootbeer

Canadian Marketing Digital Awards

Prix Cartier

Webcom

This award recognizes the outstanding contributions of its recipients to the advancement of new technologies of information and communication technologies (ICTs). These awards also recognize the influence and extraordinary leadership that these individuals have had within their communities.

Best Poster/Best Poster Series

HOW Magazine

For Joe Stiff's Spiked Rootbeer print series.

Additional Honors & Awards

Marketing Magazine 2003 Digital Awards - Certificate for Promotional Sites/Gaming (www.joestiff.com)
Applied Arts Magazine Best of 2003 - Best Poster
Applied Arts Magazine Best of 2003 - Best Poster Series
Deans List - 1997-1999

Publications

The Power of Social Networking: Using the Whuffie Factor to Build Your Business(Link)

Crown Publishing
May 2010

The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is the perfect person to do this book.

The Whuffie Factor(Link)

Crown Publishing
May 2009

The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world.

Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it?

As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is the perfect person to do this book.

Rebooting America(Link)

Personal Democracy Press
September 2008

This anthology offers forty-four essays, some large and sweeping, others more specific, that respond to this challenge. They are infused with the hopes of reenergizing, reorganizing, and reorienting our government for the Internet Age...

Authors:
  • Tara Hunt,
  • Micah Sifrey,
  • Craig Newmark,
  • Andrew Rasiej,
  • Allison Fine,
  • Jeff Jarvis,
  • danah boyd,
  • Howard Rheingold,
  • Clay Shirky,
  • Douglas Rushkoff

Skills

  • Social Media Marketing
  • Online Marketing
  • Social Media
  • Digital Marketing
  • Start-ups
  • E-commerce
  • Digital Strategy
  • Entrepreneurship
  • Public Speaking
  • Social Networking
  • Blogging
  • User Experience
  • Online Advertising
  • Brand Development
  • Strategy
  • Marketing Strategy
  • Public Relations
  • Writing
  • Marketing
  • Leadership
  • Web Design
  • Product Marketing
  • Facebook
  • Strategic Planning
  • Project Management
  • SEO
  • Business Development
  • Management
  • Team Leadership
  • Advertising
  • HTML
  • Community Management
  • Web 2.0
  • Analytics
  • Fundraising
  • Copywriting
  • Web Analytics
  • Creative Direction
  • CSS
  • Team Building
  • Marketing Communications
  • Media Relations
  • Adobe Creative Suite
  • Senior Executive...
  • Content Strategy
  • Outdoor Advertising
  • Radio Advertising
  • Distributed Team...
  • Print Advertising
  • Market Research
  • See 35+  See less

Education

University of Calgary

BA, Communications & Culture

Dean's list 1997/98 & 1998/99

Activities and Societies: Alpha Omicron Pi, Finance Commissioner (Student's Union)

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