Tara Hunt

Current

• Author at The Whuffie Factor

Past

• Marketing Lead, Intuit Partner Platform at Intuit, Inc.
• Co-Founder at Citizen Agency
• Online Marketing Director at Riya.com

• Online Marketing Manager at HRPAO
• Owner at Rogue Strategies
• Account Director at MGM Communications
• Communications & New Media Manager at Maxx Petroleum

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4 more...

Education

• University of Calgary

Recommended

10 people have recommended Tara

Connections

500+ connections

Industry

Marketing and Advertising

Tara Hunt’s Summary

- Author of The Whuffie Factor, Crown Business (Random House)
- 10+ years of experience in online marketing
- 11+ years web design
- 5+ years of blogging
- 3+ years of public speaking
- 75 website projects managed, designed, produced, architected and developed
- 30 community marketing strategies managed
- 30+ word of mouth marketing campaigns developed
- 2 books contributed to
- 1 book authored

Tara Hunt’s Specialties:

COMMUNITY MARKETING
• Partnership Development
• Community Development Strategies
• Developer Community Inreach
• Qualitative and Quantitative Research
• User Experience Development

PUBLIC SPEAKING
• Topics: community marketing, online communities, web 2.0, government 2.0, digital natives, geek marketing
• Experience: presented at over 30 conferences worldwide
• Slides: http://www.slideshare.net/missrogue
• More information: http://leighbureau.com/speaker.asp?id=412

Tara Hunt’s Experience

• Author

  The Whuffie Factor

  (Marketing and Advertising industry)

  2007 — Present (2 years )

  Released April 2009, The Whuffie Factor is the book that will catch the crest of Web 2.0 and show how any business can harness its power by increasing their Whuffie, the store of social capital that is the currency of the digital world.

• Marketing Lead, Intuit Partner Platform

  Intuit, Inc.

  (Computer Software industry)

  January 2009 — June 2009 (6 months)

  I ran the marketing program for Intuit's partner platform.

• Co-Founder

  Citizen Agency

  (Management Consulting industry)

  June 2006 — January 2009 (2 years 8 months)

  As co-founder and marketing lead on all projects, I not only help run our successful business, but also take the marketing and community building lead on our client projects.

• Online Marketing Director

  Riya.com

  (Online Media industry)

  August 2005 — June 2006 (11 months)

  I'm the 'Chief Blogger' here at Riya as well as overall Online Marketing Director.
  
  About Riya
  The idea was born out of the difficulty of managing 30,000 digital photos and the impossible task of tagging them in the current networks. He loved the idea of Flickr, but couldn't imagine finding the time to manage that. He asked the question: What if I could upload all of my photos simply to one place that would store them, be smart enough to help me tag them (i.e. recognizing that I've already tagged a photo of my son and finding all of the similar shots and tagging them for me)?"
  
  The site is Ajax based, has a super easy import feature, is
  totally free and limitless for users and uses face and text
  recognition developed by our brilliant group of Ph.D. scholars from Stanford. It groups similars, events, etc. as you need to organize that much data. Plus, you can still mark them as private, public or controlled share group. There will be more, but it's in development.

• Online Marketing Manager

  HRPAO

  (Non-Profit; 51-200 employees; Marketing and Advertising industry)

  June 2003 — August 2005 (2 years 3 months)

  SKILLS USED: Online marketing, new media management, digital marketing, brand development, strategic planning, budgeting, project management, search engine marketing, customer relationship management, market research, trend analysis, copywriting/editing, presentation development & delivery, web design, etc.

• Owner

  Rogue Strategies

  (Marketing and Advertising industry)

  April 2002 — August 2005 (3 years 5 months)

  SKILLS USED: Public relations, event planning/design/management, promotions, event marketing, new media management, media planning, media relations, web design, copywriting/editing, strategic planning, client services, project management, customer relationship management, business development, market research, presentation development and delivery, digital marketing, budgeting, small business management
  
  Freedom of working from ground up on creative organic campaigns with clients Rogue to win many awards for our work. I worked simultaneously on business development, client & project management, strategic planning, media planning, implementation, production, creative directing and more.

• Account Director

  MGM Communications

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  April 2001 — April 2002 (1 year 1 month)

  SKILLS USED: Online marketing, new media management, digital marketing, brand development, strategic planning, budgeting, project management, search engine marketing, customer relationship management, market research, trend analysis, copywriting/editing, presentation development & delivery, web design.

• Communications & New Media Manager

  Maxx Petroleum

  (Oil & Energy industry)

  August 1999 — April 2001 (1 year 9 months)

  SKILLS USED: Public relations, investor relations, online marketing, new media management, digital marketing, brand development, strategic planning, budgeting, project management, search engine marketing, market research, trend analysis, copywriting/editing, presentation development & delivery, web design.

Tara Hunt’s Education

• University of Calgary

  BA , Communications & Culture , September 1995 — April 1999

  Dean's list 1997/98 & 1998/99

  Activities and Societies:

  Alpha Omicron Pi, Finance Commissioner (Student's Union)

Additional Information

Tara Hunt’s Interests:

Writing, reading, technology, travel, surfing.

Tara Hunt’s Groups:

•    eOffice
•    Coworking
•    Happiness@work
•    Friends of cowo-coworking
•    People Powered
•    The Indian Startup Fraternity
•    Young Adult Cancer Survivor Speakers
•    http://www.nonprophets.ca/
•    Books as the ultimate marketing instrument
•    Project Unite
•    l'Entreprise face aux réseaux sociaux

Tara Hunt’s Honors:

Marketing Magazine 2003 Digital Awards - Certificate for Promotional Sites/Gaming (www.joestiff.com)
Applied Arts Magazine Best of 2003 - Best Poster
Applied Arts Magazine Best of 2003 - Best Poster Series
Deans List - 1997-1999

Tara Hunt’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch