Director of Marketing at Kiwi Collection
Vancouver, Canada Area
- Current
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- Director of Marketing at Kiwi Collection
- Monthly Columnist for 24 Hours Newspaper at Sun Media
- Past
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- Senior Marketing Communications Manager at NGRAIN
- Account Manager at Tribal DDB
- Event Producer at Bliss Promotions
- Marketing Consultant at Verb Exchange
- Regional Marketing Manager at 1-800-GOT-JUNK?
- Marketing Specialist at TELUS Communications
- Senior Sales Associate at Aritzia
- Education
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- Simon Fraser University
- Burnaby Central
- Connections
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209
connections
- Industry
- Marketing and Advertising
- Websites
Amy Chan’s Summary
To sum it up, I’m a creative junkie, word wizard and can market and sell pretty much anything.
I have worked with many well known brands ranging from TELUS, BC Hydro to 1-800-GOT-JUNK. My expertise is in marketing strategy, branding /creative direction, budgeting, and online/social media initiatives. My career started at TELUS as a Marketing Specialist where I was a key player in the consumer solutions side. During my tenure at 1-800-GOT-JUNK, I worked with budgets of over 3 million and strategized and implemented marketing campaigns to help increase the revenue of franchise partners worldwide.
As a Senior Marketing Communications Manager at NGRAIN - a high tech company specializing in interactive 3D technology, I managed 11 contractors and agencies and was responsible for the rebrand and new website. I headed the communications and creative strategy for business to business initiatives both online and offline.
As a marketing consultant, I have lead the branding and strategic planning of various companies in the luxury hotel, beauty/health, and food/beverage sectors. Overseeing everything from brand inception to project managing the execution of online and offline marketing campaigns, these companies have experienced great success in growing brand recognition and increasing sales revenue.
On the agency side, I worked as an Account Manager at Tribal DDB. Working with MEC, BC Hydro and CPAWS, I helped manage various campaign launches which included website rebranding, email marketing, and other online initiatives.
Presently, I am the Director of Marketing for Kiwi Collection - an international brand in the luxury hotel industry. I have joined the Kiwi team just recently and look forward to building an all-star marketing team and growing the brand and business to new levels.
On my spare time, when I’m not making mix tapes or hosting an event, I am an avid blogger and ‘social-media-lite’ with a column in the 24 Hours Newspaper.
Amy Chan’s Experience
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Director of Marketing
Kiwi Collection
(Privately Held; Hospitality industry)
November 2009 — Present (2 months)
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Monthly Columnist for 24 Hours Newspaper
Sun Media
(Public Company; Newspapers industry)
June 2009 — Present (7 months)
Guest Shot Monthly columnist for the 24 Hours Daily Newspaper. Check out my article the first Wednesday of every month!
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Senior Marketing Communications Manager
NGRAIN
(Privately Held; Computer Software industry)
May 2008 — November 2009 (1 year 7 months)
-Led company rebrand and new website - www.ngrain.com
-Oversaw budget and allocation of resources
-Lead creative direction on all marketing collateral and communications
-Wrote content for various marketing pieces and website copydeck
-Managed all external contractors and agencies (totaling over 11 various contractors)
-Created marketing plan, strategy and lead generation campaigns
-Presented at quarterly sales meetings and educate company on branding and marketing initiatives -
Account Manager
Tribal DDB
(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)
January 2008 — May 2008 (5 months)
-Account managed various online campaigns for MEC, BC Hydro and Canadian Parks and Wilderness Society.
-Worked with creative team to rebrand CPAWS.org website
-Helped with the launch of MEC's environment initiative, www.thebigwild.org -Account managed the BC Hydro spring campaign with a budget of 180K -Worked with creatives to create BC Hydro email blasts
-Tracked metrics and created email blast statistic reports for client
-Managed client and ensured client needs are met -
Event Producer
Bliss Promotions
(Events Services industry)
January 2004 — January 2008 (4 years 1 month)
-Produced and marketed over 100 fashion, DJ, and fundraising events throughout Vancouver
-Hired and trained street promotions team
-Worked with designers to create all marketing material - flyers, web banners, promo materials, etc
-Leveraged social media to promote events -
Marketing Consultant
Verb Exchange
(Public Company; 11-50 employees; Telecommunications industry)
2007 — 2007 (less than a year)
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Regional Marketing Manager
1-800-GOT-JUNK?
(Privately Held; 201-500 employees; Consumer Services industry)
December 2005 — October 2007 (1 year 11 months)
-Developed marketing strategies for franchises and ensure that the 1-800-GOT-JUNK? brand was consistently executed and recognized. -Managed local and international marketing development ensuring alignment with company's overall business objectives
-Managed and supported graphic designers and Regional marketing team
-Oversaw the creation and implementation of brand marketing campaigns and advertising
-Tracked and managed various marketing promotions and metrics -Worked with graphics team to develop new ad campaigns and material to support co- branding efforts with strategic alliances
-Managed direct mail marketing initiatives -Provided support and marketing expertise to 140 franchise partners throughout North America -Presented marketing presentations and facilitated training program -Helped with Search Engine Optimization initiatives and helped manage online content -
Marketing Specialist
TELUS Communications
(Public Company; 10,001 or more employees; T; Telecommunications industry)
December 2004 — September 2005 (10 months)
-Created briefs and worked with various agencies to create marketing communications materials
-Responsible for ensuring marketing materials were aligned with the TELUS brand
-Worked with external agencies to develop collateral, sales tools and point of purchase material
-Managed multiple campaigns and ensure TELUS brand standards were consistently delivered -
Senior Sales Associate
Aritzia
(Privately Held; 201-500 employees; Retail industry)
1997 — 2001 (4 years )
Amy Chan’s Education
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Simon Fraser University
Bachelors , Communications and Sociology , 1999 — 2003
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Burnaby Central
Amy Chan’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
