LinkedInMisha Leybovich

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Massachusetts Institute of Technology

Massachusetts Institute of Technology

Aerospace Engineering and Technology & Policy

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Background

Summary

Brands need ways to engage their consumers and make more money, and Meograph can help.

WHAT: Meograph lets you engage your consumers in creating unique multimedia content.
VALUE: Directly monetizable and generates more time on your site, return traffic, and customer loyalty.
UNIQUE: Done by your consumers, more watchable than "upload a photo", easier than "make a video".

Experience

CEO

Meograph
– Present (2 years)San Francisco, CA

Brands need ways to engage their consumers and make more money, and Meograph can help.

WHAT: Meograph lets you engage your consumers in creating unique multimedia content.
VALUE: Directly monetizable and generates more time on your site, return traffic, and customer loyalty.
UNIQUE: Done by your consumers, more watchable than "upload a photo", easier than "make a video".

Consultant

McKinsey & Company - Business Technology Office
(2 years)Atlanta, GA and Shanghai, China

Team leadership
• Managed several studies of 2-3 months each, earning reputation for excellent team development and upward collaboration
• Developed strong counseling relationships with senior clients, lasting months and years beyond scope of engagement
• Mastered art of process planning and execution, with all projects and interim progress reviews thoroughly completed on schedule

Problem solving (examples)
• Designed and executed microcampaigns and nationwide conjoint analysis to overhaul brand portfolio for emerging market telecom
• Crafted 20 year horizon disruptive emerging technology investment strategy and held workshops for aerospace and defense client
• Developed and prioritized high IRR strategic investment plays for technology portfolio of $1B+ Asian wealth fund
• Identified strategic M&A targets for a major telecom player using top-down CAGR, EBITDA, market cap, and adjacency analyses
• Drove effort to grow Innovation practice through interactive client workshops with leading Firm innovation practitioners

International exposure
• Worked on more than a dozen projects in four foreign languages across the United States and six emerging nations
• Transferred for one year to Shanghai office as part of exclusive professional rotation to gain experience in Asian markets

Visiting Researcher

Cambridge University - Judge Business School
(1 year)Cambridge, United Kingdom

• Analyzed British automobile and aviation industrial policy history and effects in consultation with two former Secretaries of State
• Published new insights into root causes of successes and failures in California Management Review journal article

Graduate Researcher

Massachusetts Institute of Technology - Space Policy and Society Group
(2 years)Cambridge, MA

• Conducted business and policy analysis of US commercial spaceflight industry, in collaboration with space tourism company CEOs
• Authored dual Masters thesis and co-authored report with The Aerospace Corporation for Congressional subcommittee hearing
• Taught sections of courses about the Apollo program as a technopolitical system, and about the physics of energy sources and uses

Member of Technical Staff

The Aerospace Corporation - Economic and Market Analysis Center
(1 year)El Segundo, CA

• Investigated national defense procurement, industrial base, and critical innovative technologies, resulting in report to company CEO
• Spearheaded review of government R&D in aerospace, enhanced by establishing new intra-organization collaborative partnerships

Student Body President

Associated Students of the University of California
(1 year)Berkeley, CA

• Represented 33,000 students and served as chief student officer of $20M commercial operation that improved YoY revenue by 14%
• Led office staff of 100 and extended student government staff of 500, and gave 100+ speeches to up to 9,000 person audiences

Skills

  • Entrepreneurship
  • Storytelling
  • Data Visualization
  • Team Leadership
  • Business Strategy
  • Venture Capital
  • Leadership
  • Public Speaking
  • Team Building
  • Management Consulting
  • Financial Modeling
  • Business Development
  • Cross-functional Team...
  • Strategic Planning
  • Emerging Markets
  • Product Development
  • Management
  • See 2+  See less

Education

Massachusetts Institute of Technology

Dual S.M., Aerospace Engineering and Technology & Policy

President, California Alumni Club of New England (2007 – 2009)
• Led 20-member Board serving 9,000+ alumni in 6 states, organized regular networking / social events, increased membership by 40%

Graduate Representative, The MIT Corporation Joint Advisory Committee (2006 – 2007)
• Advocated graduate interests to The MIT Corporation and directed two Institute-wide policy proposals

University of California, Berkeley

B.S., Engineering Physics

Activities and Societies: Student Body President (see experience)

Irvine High School

Activities and Societies: Varsity Track & Field, Comedy Sportz

Publications

A Technoregulatory Analysis of Government Regulation and Oversight in the United States for the Protection of Passenger Safety in Commercial Human Spaceflight

Massachusetts Institute of Technology
December 2008

Analysis of Human Space Flight Safety

Federal Aviation Administration, Office of Commercial Space Transportation

Languages

  1. English

    Native or bilingual proficiency
  2. Russian

    Limited working proficiency
  3. Spanish

    Limited working proficiency
  4. Chinese

    Elementary proficiency

Honors & Awards

Sigma Xi Scientific Research Society (MIT), Epsilon Pi Engineering Honor Society (UC Berkeley)

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